May 07

Why Choose Biz4Group for IoT Development?

Internet of Things is a very vast network that has [...]

IoT has not only impacted our lives in a better way but has also established its importance in various sectors like healthcare, oil and gas, transportation, water, hospitality, mining, etc. and altogether is termed as Industrial Internet of Things (IIoT).

The exponential growth of the interconnected objects is constantly changing the way we are living. This connectivity is broadly known as the Internet of Things (IoT). Its development is increasingly impacting our lives in some or the other way.

A successful IoT development mainly depends on the accuracy with which it caters to the client's needs and requirements. However, it is difficult to create a fully-functional and feature-rich IoT solution that can cater to every business need. Many IT competencies are to be kept in mind while developing end to end IoT systems that can provide a subsequent return on investment. Hence, it is important to first know the change this cutting-edge innovation can bring to your business.

How a Fully-Developed IoT Solution Brings Change in a Business?

The IoT terminology involves inter-connectivity and effective data communication among various things like personal wearables, machines, vehicles, etc. IoT is considered as a giant network of digital objects which interacts through chip sensors. The current research has anticipated that more than 40 billion devices will be connected by 2025 and thus, the amount of data generated by these devices will also increase. This represents a huge impact of IoT over us.

IoT certainly stands true for the argument: "anything that can be connected will be connected”. Moreover, the Internet of Things is not only switching things on and off but is taking the asset connectivity to a whole new and advanced level. This connectivity turns our world smarter where humans can interact with non-living things and obtain maximum benefits.

May 04

What Will Grow Your Business More – SEO or SEM?

Unfolding the truth to success on digital platform [...]

WHAT IS SEARCH MARKETING?

It is stated that 61% of the internet users do an online research about the intended product before making a purchase. Search Marketing can be elaborated as “the process of acquisition of traffic and visibility from search engines through both paid and unpaid effort.” Or, it relates to any strategy that aids a brand in getting attention on Search Engine Results Pages (SERPs).

Search Marketing is further divided into two major divisions:

  • SEO: Pull in of traffic through free listings or by ORGANIC strategies.
  • SEM: Pull in of traffic through paid listings or by PAID strategies.

Natively called as “Search Engine Marketing”, the tiny clause “Search Marketing” is broadly used as an umbrella term atop SEO and SEM.

Let’s have an insight of these two extensive terms:

AN INSIGHT ABOUT SEO & SEM

SEO is an indispensable constituent of the mammoth; SEM. SEO as terminology can be expressed as the process of escalation of visitors to a particular website by ensuring that site lists on top of the results returned by a search engine.

“Around 14.6% close leads have the rate compared to just 1.7% for the departing leads when compared with the print advertisements.”

SEO incorporates tons of ORGANIC White Hat SEO techniques to help a brand increase their search ranking by following three schemes: On-page SEO, Off-page SEO, and Technical SEO.

A well-built SEO strategy is not solely based on these three types but in-place combines all three to deliver best outcomes.

On the other hand, Search Engine Marketing (SEM) is an acronym of Internet Marketing which encompasses promotion of websites with an aid of optimization and advertisement by spiraling their cognizance in Search Engine Results Pages (SERPs).

“This strategy is at times referred as the paid search or pay per click (PPC) marketing.”

The click-through rate which is considered as an important parameter has declined by 13% to 47.4% in comparison to the search ads which has risen by 75% to 3.69% for the same period of time for the first Quarter of 2019.

The most common example for this kind of strategy is Google Ads (formerly known as Google AdWords), the search results are displayed either at the top or at the bottom of SERPs and each time a user clicks on the ad, the endorsed brand gets charged.

THE DIFFERENCES - SEO V/S SEM

The Search results play an important differentiator considering the fact that result of an SEM or SEO appear different on SERPs. We surely have noticed an ad icon before any search result, well that’s SEM. Whereas, results of an SEO are not marked by such an extension and are organic in nature.

Another factor is the cost, i.e. you are liable to pay some amount each time an SEM result is clicked by a user. On the flip side you pay nothing when a user clicks on an SEO result.

With just a few clicks, your results can be put down in front of your audiences in case of paid SEM ads. At any point of time, you can turn ads ON to increase visibility or turn them OFF to stop showing them. In SEO, it becomes little tedious as it is time consuming and can take months before a brand begins to rank on search engines.

SEM is considered more acceptable for testing than SEO considering the fact that you can immediately turn SEM paid ads OFF and ON. This flexibility allows you to monitor the differences in your strategies which is not possible in case of SEO as it takes too much time to make changes in SEO.

One more factor is value addition over a period of time, SEO adds value over time whereas SEM doesn’t, as SEM is active for the period of time you pay for your results, whereas SEO grows and compounds over time leaving ever-lasting results.

When we consider the click-through-rate, initial few organic search results have the highest click-through rates. SEO outperforms SEM, if you can make it to the top, otherwise SEM can fetch you more clicks than organic strategies.

May 04

Things to Remember Before Building an IoT Solution

Developing a multitier and multifunctional IoT sol [...]

Implementing IoT in the existing industrial frameworks still remains a challenge for many firms. Some companies are even reluctant to embrace it due to its technical barriers. In the past, the early adopters of IoT faced integration and data management based complications that kept the technology in the dark for a while. The DDoS attack on the IoT systems in 2016, also raised several questions on the safety of data and the robustness of these inter-connected networks.

However, in the present scenario, most of these challenges have been rectified and many IoT companies are now providing their solutions as PaaS. The solutions being developed nowadays, therefore, have some common features and functionalities.

No matter if the solution to be created is for precision farming, fleet management, supply chain management, or predictive maintenance; there are some challenges and aspects that are common in all of them. Hence before creating any IoT solution, it is important for a business to keep these key aspects in mind.

Below is a list of some key aspects that you must remember before building an IoT solution:

1) Managing the paradigm shift in the organization:

IoT solutions are not implemented to revamp a particular segment of a company. They give a strategic overhaul to the entire end to end operations of a company and help it to implement agile methodologies.

Hence, companies working with traditional processes generally face issues familiarising this digital transformation. While rolling out their solutions your company’s staff may experience difficulty to adapt with the software offerings and its virtual features. The team may even be unable to do their normal tasks through IoT systems that they were proficient in doing with conventional methods. Adjusting to this change may take some time for some workers and they may require proper training and educational resources to understand the capabilities of the solution.

Hence before initiating the development of an IoT solution, it would be better if you can devise a plan to roll it out in smaller stages. Also, try to create educational tutorials and a proper training regime for your staff so that they can use the solution seamlessly.

2) IoT solutions are time-intensive:

Currently, there are very few commercial-off-the-shelf solutions for IoT. Even if there are some, they may not be suitable for your particular use case or your business objectives. Hence, make sure that you can wait for a considerable amount of time before you embed the IoT system in your business architecture.

Even the most expert IoT Development Company will take around 6 to 9 months to develop a single stop IoT solution. In some cases, this duration may even extend up to 18-24 months from the complete business case development to commercial roll-out. The reasons for this slow execution can vary from business to technical related issues. Moreover, in some cases, even after attaining the product you may have to wait for another 2 to 5 years to breakeven.

Hence, it would be better for you to properly plan the whole process of building and executing the IoT solution. Also, just be patient.

3) Finding the right developers:

A turnkey IoT solution consists of functionalities like interactive designs, cloud storage, data analytics, security systems, and back-end support systems. Finding adept programmers that can develop solutions with these in-built features is very difficult.

Companies don’t have knowledge about development and hence end up hiring incompetent developers for creating their solution. Additionally, Internet of Things solutions needs to be compatible with distinct protocols and connectivity standards.

To counter such issues, you must identify IoT leaders and experts who can truly shape your vision into reality. Also, make sure to find a skilled workforce that can work on your distinct and unique needs.

4) Security must be the primary factor:

Not accounting security as a crucial part of your IoT solution can be the biggest mistake that you make. Cutting the security and robustness of the IoT platform suite from initial designs can break the complete product.

Consider the initial example of the DDoS attack that we discussed at the starting of this blog. The Mirai malware infected more than 100,000 IoT devices and bombarded the servers with bogus traffic. Also, as per an estimate, more than 70% of the IoT devices have several software-related vulnerabilities.

Therefore, global data and device security must be your primary concern before building an IoT platform. You can hire ethical hackers to detect loopholes in your network and fix them. Also, make sure to follow security best practices like using a strong firewall and authentication protocols to keep your servers secure.

5) Device interconnectivity is not as easy as you think:

The total number of connected devices is expected to cross the 30 billion benchmark by the end of this year. This may seem a very large number, but connecting devices over a network while considering security as a pre-requisite is a very long process.

It is important to make sure that the devices that you are going to use are compatible with each other and the network on which they are going to be deployed. Furthermore, make sure that the data transition from these devices occurs seamlessly before it is stored on a cloud server.

6) Consider a POC or a Pilot Project:

You may enjoy the real benefits of your IoT solution after a significant amount of time has passed. For instance, after storing a year of data about your machine’s performance, you may channel it through a data processing algorithm to identify patterns related to its subsequent breakdowns and malfunctions.

Hence, make sure to clearly identify all of your objectives, including the one that will be worked upon after subsequent phases of implementation have been executed. Plan your solution around these objectives and consider doing a pilot project before rolling it down on a larger scale. This will help you to detect the capabilities and drawbacks of your solution in full depth.

May 01

The Advantages of Hiring a Full Stack Developer to Develop MVP

The digital age is compelling every company, rangi [...]

The question here more important than anything else is – How is MVP helping companies in the field of app and web development?

MVP can be considered as the cerebral support or the backbone of a mobile app or web app. MVP has become a quintessential part of the development process since Agile methodologies have taken precedence in the web and app development processes. Once the ideation and brainstorming session for the prospected mobile app or web app takes concrete shape, an MVP is created. This helps the developers in getting feedback from a sample clientele and also enables the developers to test the features of the application. This way, instead of developing the complete mobile application and then changing the same as per the user feedback, developers have a chance of testing the same app in the initial phase.

Further, this saves the investment, efforts, and time for both the company and the developer team. If the app needs any changes, then they can be directly made in the MVP and processed for quality assurance. In short, MVP reduces the risk of product/ mobile app failure post-launch to a great extent.

Why Must a Full Stack Developer be Chosen to Develop an MVP?

MVPs are created in a way that they can present the minimum essential features to a selected audience. As per their feedback, the final product can be shaped, and additional functionalities can be added.

As Full Stack Development combines the development of front-end, back-end, and database altogether, it is crucial that the development of an MVP must be handed to a full stack developer. A seasoned and expert full-stack development team can help you ideate and brainstorm on your project and also deliver a quality MVP following a robust Agile Methodology. In other words, with the help of a full-stack development process in creating an MVP and further developing the same into a final mobile app, a company can increase its chances of business success.

Full Stack synonymous with the all-round web development includes both front end (Client-Side) and band end (Server-Side) development of web application.

Front end – the visible part of the website, which corresponds to the user experience, is developed using the front-end languages like HTML (HyperText Markup Language), CSS (Cascading Style Sheets), and JavaScript. Furthermore, the frameworks and the libraries used for development are – Angular JS, React JS, Bootstrap, jQuery, SASS, and others. Not just this, the grid system is used to make the UI more responsive. With several more text editors and chrome dev tools, the design aficionados at Biz4Group ensure that your web application comes out in the exact shape as you have envisioned it to be.

Full Stack Development also includes the server-side development of web app or site, to manage database through queries and APIs by client-side commands, termed as back-end development. Major languages that count in are PHP, C++, JAVA, JavaScript, Python, Node.JS, etc. And, in the matter of libraries, Oracle, MongoDB, SQL are used by our brainy developers. Therefore, we can say that front-end, back-end, and database together form the full-stack development.

‘Quality’ holds the utmost importance in IT services, especially when it’s about Full Stack Development. With the Agile Methodology and rigorous quality testing processes, full-stack developers ensure that all functional and non-functional requirements are fulfilled through the final project. Further, the prototyping or MVP phase practices essentially help in identifying the ‘microservices’ and delivering the final product just as the targeted customers need.

Advantages of Hiring a Full Stack Developer/ Development Team to Develop an MVP for Your Project

Full-stack developers have a ‘broad’ and ‘deep’ understanding of the majority of technologies, programming languages, databases, libraries, APIs, etc. It is because of their extension of knowledge it’s considered better investing in a full-stack development team for a mobile app or web app development. Let’s have a glance at the major advantages that a full stack developer/ full-stack development team can bring to your MVP project/ app development project.

All-Round Knowledge of Front-End, Back-End, and Database Development

This is one of the most significant advantages of having a full stack developer/ full-stack development team onboard. The professionals having broad and deep knowledge of technology who are vastly known as ‘T’- shaped professionals lie at the focus of MVP development across the industry.

Because, full-stack developers are well versed in technologies that are utilized in both client-end and server-end development, notably front-end, back-end, and database development, they can handle the development and quality testing of MVP and further can expand the same as the final mobile app product. Their expertise over the latest advancements in programming and app development keeps them ahead of others.

April 27

Top 10 Proven Benefits of Email Marketing for Businesses

Email Marketing can be defined as an act of sendin [...]

It has been a misconception among marketers and users that email has become an outdated tool, but the ground reality showcases reverse polarity, as still emails still have stronghold in a successful marketing strategy. In fact, in this modern tech-savvy era, it gives you the luxury to connect with your potential clients irrespective of place or time.

According to a study by 'Adobe', it has been estimated that millennials spend about 6.4 hours each day reading their emails. And not just millennials, with the help of mobile, a large volume of consumers use to mail daily and go through their inboxes irrespective of the daily routine they are going through. According to 'Lifewire', it has been predicted that there will be 4.2 billion email users by 2022.

Well that being the silver lining for why email marketing works, and why it is considered to be a valuable opportunity. But why is it so that a company or business opts for an email marketing strategy, are there other factors also which play a crucial role?

Let's see the various facets of the email marketing and how this can prove to be beneficial for your business, and it doesn't matter whether you are a budding startup or an established firm, but if you are not leveraging this tool of marketing, you are surely lagging in the market competition.

The Factor that makes email marketing outshine as compared to other mediums

The reason that plays at the backend of email marketing is, it’s customer-centric strategy, i.e. it values your customers, it puts them first and treats them as an individual and shows them that they matter to your business and are an important asset to your venture. This is done through the email with the help of greetings that are delivered to them day in and day out, whether it is for just a small purchase or anything else; it makes your customers feel important.

According to 'MarketingSherpa', 91% of the US adults like to receive promotional emails from companies they do business with. And according to an estimate by 'McKinsey', Email is almost 40 times more effective them Facebook and Twitter combined to help your business acquire new customers.

Well, that said about the importance of email marketing, it is indeed a sure shot way to reach your potential clients and leads. So, now let's

Deep Dive into the Ocean of benefits that Email Marketing brings for Businesses and Budding startups

For those of you out there, still confused or, are in dilemma, thinking whether Email marketing would be a right fit for you or not, we put before you the ten proven benefits to help you decide whether to go for it or not:

1. Build a Customer Centric Email

As per an estimate by 'marketing charts', 7 out of 10 users in the US prefer that the brand should contact them via email, so it becomes obvious for companies to invest resources and time on creating better email campaigns.

While building an email, one of the blunders done by email marketers is that they tend to create a 'one-fits-all' strategy and bombard the inbox of user with mails that may not seem to be relevant to him at first sight. So, you must have an integrated base of your customers as per their preferences and requirements and then you should segregate them into one, followed by compilation and then send an email. Now, this seems to be an effective way to address your potential client.

2. Optimization of your Marketing Campaign Budget

According to 'Forbes', if we consider ROI as one of the major factors why some marketing campaigns fail while other succeed, it was found that when it comes to calculating ROI, then for social media, it is not that easy, 44% of the businesses are clueless about their stats of ROI from social media.

That being the reason why businesses always face time and budget constraint, and this scenario may or may not be true in case of large businesses but in case of small businesses or budding startups, it would be huge on their budget margin to build a large business campaign.

When we say of email marketing then estimated ROI comes out to be 42:1, which is multifold better when compared to the other marketing campaigns. You do not pay for the print or the advertisement space occupied by your brand on various social media handles.

3. Provides Growth to your Sales

It has been estimated by 'Marketing Week's' sister brand 'Econsultancy', that revenue generated by email is around €29 billion in retail sales in the U.K. This shows a huge volume generated in terms of revenue, and you can also leverage the benefit of this tool by using techniques such as segmentation of consumers into groups and sending those email compilations based on their personalization.

You can make them act based on your mail campaigns by using some of the sales-boosting techniques such as ‘FOMO’ or Fear of Missing Out i.e. putting flash sales, free shipping, etc. or by addressing special offers on the eves such as Black Friday, Christmas, Halloween among others.

4. Learning Metrics to get the Scalable Results

It may consume time on your part when initially you tend to start making email marketing campaigns; it depends on how you address your customer. As we have discussed that people are accustomed to opening a mail, but they will open your mail, the time you have sent to them, or they will forget about it, or it will directly go in the trash, will depend on your mailing name or the subject line used by you. In other terms, the opening rate of your mail will decide that whether the user you are sending mail to, will turn out to be a potential customer or not. So, you must use a well accustomed baseline to address the subject of the email and the mailing name used by you.

5. Increased Bonding between Client and Service Provider

One of the motives behind email marketing is to build a strong relationship between a service provider and a client. You can take the help of email marketing to build this relation by providing them with the information specific to their needs. You cannot market your product on the door to door basis or create a huge media campaign, well that would cost you a lot on your pocket, so this email marketing has to turn out to be the best methodology to treat your customers individually and create a long-lasting bond with them.

6. Add on to More Traffic in your Pocket

Email marketing apart from being used straightforward to generate traffic can also be used other way round, such as we can use link of our blogs or websites or product descriptions as an attachment with the mail. When a user goes through your mail and finds it relevant, then he clicks through the links provided by you and hence from here you generate traffic on your other channels thus promoting your products and increasing traffic to your website, both at the same time.

7. Helps to Build Brand Recognition

It might be possible that people do not recognize your brand and when you would run the email marketing campaign, you will come across a plethora of new users, and it will help in building brand recognition and will take your brand to newer heights. Apart from this, you must involve engaging content with your email attachment, as lucrative content is the key factor that will turn users on and at times involve them in your marketing campaigns.It has been a misconception among marketers and users that email has become an outdated tool, but the ground reality showcases reverse polarity, as still emails still have stronghold in a successful marketing strategy. In fact, in this modern tech-savvy era, it gives you the luxury to connect with your potential clients irrespective of place or time.

According to a study by 'Adobe', it has been estimated that millennials spend about 6.4 hours each day reading their emails. And not just millennials, with the help of mobile, a large volume of consumers use to mail daily and go through their inboxes irrespective of the daily routine they are going through. According to 'Lifewire', it has been predicted that there will be 4.2 billion email users by 2022.

Well that being the silver lining for why email marketing works, and why it is considered to be a valuable opportunity. But why is it so that a company or business opts for an email marketing strategy, are there other factors also which play a crucial role?

Let's see the various facets of the email marketing and how this can prove to be beneficial for your business, and it doesn't matter whether you are a budding startup or an established firm, but if you are not leveraging this tool of marketing, you are surely lagging in the market competition.

The Factor that makes email marketing outshine as compared to other mediums

The reason that plays at the backend of email marketing is, it’s customer-centric strategy, i.e. it values your customers, it puts them first and treats them as an individual and shows them that they matter to your business and are an important asset to your venture. This is done through the email with the help of greetings that are delivered to them day in and day out, whether it is for just a small purchase or anything else; it makes your customers feel important.

According to 'MarketingSherpa', 91% of the US adults like to receive promotional emails from companies they do business with. And according to an estimate by 'McKinsey', Email is almost 40 times more effective them Facebook and Twitter combined to help your business acquire new customers.

Well, that said about the importance of email marketing, it is indeed a sure shot way to reach your potential clients and leads. So, now let's

Deep Dive into the Ocean of benefits that Email Marketing brings for Businesses and Budding startups

For those of you out there, still confused or, are in dilemma, thinking whether Email marketing would be a right fit for you or not, we put before you the ten proven benefits to help you decide whether to go for it or not:

1. Build a Customer Centric Email

As per an estimate by 'marketing charts', 7 out of 10 users in the US prefer that the brand should contact them via email, so it becomes obvious for companies to invest resources and time on creating better email campaigns.

While building an email, one of the blunders done by email marketers is that they tend to create a 'one-fits-all' strategy and bombard the inbox of user with mails that may not seem to be relevant to him at first sight. So, you must have an integrated base of your customers as per their preferences and requirements and then you should segregate them into one, followed by compilation and then send an email. Now, this seems to be an effective way to address your potential client.

2. Optimization of your Marketing Campaign Budget

According to 'Forbes', if we consider ROI as one of the major factors why some marketing campaigns fail while other succeed, it was found that when it comes to calculating ROI, then for social media, it is not that easy, 44% of the businesses are clueless about their stats of ROI from social media.

That being the reason why businesses always face time and budget constraint, and this scenario may or may not be true in case of large businesses but in case of small businesses or budding startups, it would be huge on their budget margin to build a large business campaign.

When we say of email marketing then estimated ROI comes out to be 42:1, which is multifold better when compared to the other marketing campaigns. You do not pay for the print or the advertisement space occupied by your brand on various social media handles.

3. Provides Growth to your Sales

It has been estimated by 'Marketing Week's' sister brand 'Econsultancy', that revenue generated by email is around €29 billion in retail sales in the U.K. This shows a huge volume generated in terms of revenue, and you can also leverage the benefit of this tool by using techniques such as segmentation of consumers into groups and sending those email compilations based on their personalization.

You can make them act based on your mail campaigns by using some of the sales-boosting techniques such as ‘FOMO’ or Fear of Missing Out i.e. putting flash sales, free shipping, etc. or by addressing special offers on the eves such as Black Friday, Christmas, Halloween among others.

4. Learning Metrics to get the Scalable Results

It may consume time on your part when initially you tend to start making email marketing campaigns; it depends on how you address your customer. As we have discussed that people are accustomed to opening a mail, but they will open your mail, the time you have sent to them, or they will forget about it, or it will directly go in the trash, will depend on your mailing name or the subject line used by you. In other terms, the opening rate of your mail will decide that whether the user you are sending mail to, will turn out to be a potential customer or not. So, you must use a well accustomed baseline to address the subject of the email and the mailing name used by you.

5. Increased Bonding between Client and Service Provider

One of the motives behind email marketing is to build a strong relationship between a service provider and a client. You can take the help of email marketing to build this relation by providing them with the information specific to their needs. You cannot market your product on the door to door basis or create a huge media campaign, well that would cost you a lot on your pocket, so this email marketing has to turn out to be the best methodology to treat your customers individually and create a long-lasting bond with them.

6. Add on to More Traffic in your Pocket

Email marketing apart from being used straightforward to generate traffic can also be used other way round, such as we can use link of our blogs or websites or product descriptions as an attachment with the mail. When a user goes through your mail and finds it relevant, then he clicks through the links provided by you and hence from here you generate traffic on your other channels thus promoting your products and increasing traffic to your website, both at the same time.

7. Helps to Build Brand Recognition

It might be possible that people do not recognize your brand and when you would run the email marketing campaign, you will come across a plethora of new users, and it will help in building brand recognition and will take your brand to newer heights. Apart from this, you must involve engaging content with your email attachment, as lucrative content is the key factor that will turn users on and at times involve them in your marketing campaigns.It has been a misconception among marketers and users that email has become an outdated tool, but the ground reality showcases reverse polarity, as still emails still have stronghold in a successful marketing strategy. In fact, in this modern tech-savvy era, it gives you the luxury to connect with your potential clients irrespective of place or time.

To read more click here: https://www.biz4group.com/blog/top-10-proven-benefits-of-email-marketing-for-businesses

April 24

IoT and Chatbots – The New Age Transformation in Mobile App Development

Internet of Things and AI-powered Chatbots have ac [...]

It is needless to say that with more than 3.5 billion smartphone users spread across the world, the intervention of IoT and Chatbots have transformed the application and usage of mobile apps. This billion-dollar market segment has opened a new avenue for companies, be it a startup, a unicorn, MNC, or any large-scale enterprise. Together, these two have reshaped the mobile app development and realized tasks that were unfathomable once. It’s time we delve deeper into the ocean of knowledge and learn more about what IoT and Chatbots are offering in the field of mobile app development.

The first question here that barges into the minds of us all is-

What all IoT and Chatbots can do in Mobile Apps?

Before ‘What,’ ‘Why’ is more important, and that can only be cleared through the facts. As per Statista, the Chatbot market alone is going to reach US$ 1.25 billion by 2025, and a majority of these conversational (Artificial Intelligence-powered) bots will be deployed in mobile apps and progressive web apps. The same statistical source also talks of the Internet of Things, stating that the installed base of IoT devices will reach above 21.5 billion connected devices with a majority share of smartphones by 2025. Third, but the roots without which we can’t comprehend the growth of these two tech variants is the mobile app market.

Mobile apps are projected to generate a revenue of US $935 billion by 2023, and the figure is all set to grow exponentially.

Now, when pondering over these statistics, it portends that the promising combination of IoT and Chatbots with Mobile Apps is hauling a multi-million industry vertical. With the right vision and perfect technological alliances, businesses across all verticals can cash this opportunity and grow themselves in the modern digital age.

The previous decade has exemplified the growth of chatbots that businesses are deploying to improve their customer satisfaction ratio in today’s customer-centric world. Internet of Things, on the other hand, has corresponded to the radical shift that it has brought in industries varying from communication and transport to oil & gas and even entertainment. In our quest to addressing the ‘What’ of these two techs, we are further discussing the ventures of these two in mobile apps.

Also Read: Top Mobile Application Development Trends in 2020

Today, conversational marketing and chat services for customers have taken a major share in the modern market. Not just the mobile apps, but even the web pages and sites are also taking into account the deployment of chatbots for an enhanced experience. connecting the dots of chatbots with mobile applications, we can state –

“Ease of integration, installation, and navigation of the major facets for the integration of chatbots within mobile apps. Chatbots with AI-enabled Machine Learning Algorithms can be easily integrated with a mobile app and doesn’t require additional software on enterprise end. Given the fact that the majority of mobile users spread across the world are Millennials and Generation Z, the time has become of great essence for the modern customer. In this era, they look for a prompt resolution with 24/7 support service availability. Customers who get in touch with a 24/7 chatbot support system are more likely to return to those mobile apps for repetitive services. Even the chatbots have made the messaging program more appealing. Lastly, the social networking aspect has also weighed scale in favor of chatbot integration with mobile apps.”

The second tool that we are discussing in this article – the Internet of Things, holds an even more significant share on a global level. As we have already discussed, that will be over 21.5 billion devices around the globe by 2025, out of which more than 5.86 billion will be mobile connections as per Statista. That means that mobile and smartphones will account for a quarter of the total connected IoT devices across the world by 2025. In this context, we can deduce that –

“In the past years, mainstreaming of IoT into mobile devices has brought along the benefits like Seamless coordination with a better business opportunity, greater customer retention, reaching out to the appropriate targeted audience, empowering the customer with a variety of available decisions, data gathering through geo-locating, geo-tracking, CMS, payment gateways, third party APIs, data encrypt and other communication micro-requirements. The portable IoT mobile applications are rapidly reshaping the modern organization. The power of IoT is not just helping organizations in increasing their business but is also bringing a revolution in the customer service segment, helping them sort everything from their normal day-to-day tasks to complicated ones. The multiple connectivity choices that IoT offers via WI-FI, BLT, etc. are definitely giving an extra edge to mobile application in all three kinds of business models – B2B, B2C, and C2C.”

Learning the Importance of IoT and Chatbots in Mobile Apps with Practical Examples

As we have learned the usage of IoT and Chatbots Integration into modern age mobile apps, let’s consider an example to understand how chatbots and IoT are going to drive the future of mobile applications.

Case 1: Consider that you install the mobile application of a Health Insurance company, and you want to buy the best suitable policy for yourself. With the integrated chatbots that action 24/7, you don’t just get the best suitable policy with the AI-enabled chat conversation. Still, you can even buy the policy just following the guidance of that chatbot. In this way, the chat process enabled with machine learning just doesn’t help you in answering your queries but also helps you navigate throughout the process. Thus, customer satisfaction and company profits are both ensured with the integration of a quality AI-enabled chatbot in the mobile application.

Case 2: A must remember point here is – the ability to connect various mobile apps and sensor devices together. Consider the functioning of a supply chain and logistics company whose services you have rendered. With IoT Integration, you won’t just be able to place your package for its destination, but the mobile app integrated with that company’s IoT sensors and devices will give you real-time status of the package in the delivery process. The same principle of IoT is also getting large implications in the transport and Oil & Gas industry these days, where the enterprises can utilize geo-location, geo-fencing, geo-tagging, and other similar features integrated into the centralized mobile application for smooth and diligent end-to-end functioning.

To read more click here: https://www.biz4group.com/blog/iot-and-chatbots-the-new-age-transformation-in-mobile-app-development


April 22

‘RUST’ vs ‘GO’: The Debate of two Modern Programming Languages

In this technological advancement era, things have [...]

The Reason for our Discussion

As we have said that we have stepped into modern computing, and this era requires high-performance computing devices. While ‘Go’ was made publicly available in 2009 by Google, on the other hand, ‘Rust’ was made publicly available in 2010. Since then, the dilemma has continued for the developers as to which language should be preferred to develop the parallel-computing applications.

We need to provide a secure solution for the business and performance-related issues of modern-day computing, and firms across the globe are aggregating computing power to deliver a solution for them. So, from here comes the role of these modern-day languages, precisely the two we are going to discuss in detail.

The ‘Go’ programming language

‘Go’ is an abbreviated form of "Golang," and as we have discussed that this language is most widely used by the entrepreneurs and businesses that require high efficiency. The ‘Go’ language is an easy to learn, general-purpose programming language, but it does not use class inheritance which is mostly used by object-oriented programming languages. It reduces the tedious work on the developer's part by reducing the lines of code and the effort required in a lot of coding.

Now, that was a brief about the ‘Go’ programming language, let's have a brief outlook of:

The ‘Rust’ programming language

‘Rust’ is another modern multi-paradigm programming language; it was established later than the ‘Go’ programming language. It has acquired an exponential growth since its inception. This language is similar to C++ in terms of syntax, but it has an advantage as it provides memory safety without using garbage collection.

The ‘Rust’, over the period, is gaining its user base and has been termed as the "most loved programming language" in the Stack Overflow's developer survey since 2016.

So, that was an introduction of both the languages, now let's compare ‘Rust’ and ‘Go’ based on the following factors;

Also Read: ANGULAR JS V/S REACT JS V/S NODE JS?

‘RUST’ vs. ‘GO’: Comparison

The Performance Factor

It is this parameter where ‘Rust’ has the upper hand when compared with ‘Go’. Here, the programs of ‘Rust’ run at the similar speed of C++ and C. But since the inception of both of these languages, high-performance was the common motive behind their development.

While we can say that ‘Rust’ is much better in terms of performance than ‘Go’, but the one criterion where ‘Rust’ lags is the compilation speed. But as people don't bother about the compilation time, so ‘Rust’ is the ultimate way to ‘Go’ for.

Which one has better Memory Management?

When it comes to programming languages, memory management is an important part. It plays a crucial role during the compilation and runs the time of the program. Here, at the compile time, memory management by ‘Rust’ is done through the zero-cost abstractions. And if the programs written in ‘Rust’ are not safe, then it won't be easy for any code to compile and then proceed further to the running stage.

Now, talking about ‘Go’, it is also memory safe. The difference is, the memory management in the ‘Go’ is handled at the runtime. This means that the allocation of memory or the release of memory would be handled automatically during runtime without having developer’s interference.

Who wins in terms of Development Speed?

At this point, ‘Go’ weighs more in terms of Development Speed. Now, when we say of development speed, it is the more important factor than the program speed. An example of this can be seen as the Python language, Python is not one of the fastest languages to run, but it is the fastest language in which a developer can write code for software.

On the other hand, ‘Go’ also come with a similar feature, but as ‘Rust’ comprises more language features, it takes time to master ‘Rust’. So, if you want a faster development, than you should prefer ‘Go’.

Comparison in terms of Library Support

The Library support factor is common when it comes to a comparison between two programming languages. Lesser library support means a few options to fulfill the developer's need. But here, both of the languages, whether ‘Rust’ or ‘Go’, have a lot of libraries.

To read more click here: https://www.biz4group.com/blog/rust-vs-go

April 17

MEAN Vs MERN: Choosing the right Stack for Your Web Development Project

The dawn of the digital age has brought along one [...]

Full Stack for Website and Mobile App Development: The Need of the Hour

The modern age web development process is quite complicated and needs different strategies, and various tools to be worked upon during every phase of web development. Therefore, for the complete design and development of a website, it is needed that you onboard an entire team of expert full-stack developers.

Statistically speaking, with 3.5 billion smartphones in hands and the global e-retail sales set to reach USD 4.8 trillion by 2021, having a quality website for selling your products and services has become the need of the hour. The days of static sites are also long gone because for every need, the first step of every Millennial and Gen Z person is online browsing and searching. If you want to grow your business and tap that vast pool of potential clientele, full-stack development is the solution what you need.

Full Stack Development: The Roots for Origin of MEAN and MERN

Technically, full-stack development refers to the development of the front end and the back end of web or app. This whole process is further categorized into three parts –

• Presentation layer (front end with UI)

• Business Logic Layer (back end with data validation)

• The Overlying Database Layer

Or, in other words, the development of both client and server-side of a software application refers to full-stack development. Whether it is to program a browser (like using JavaScript, jQuery, Angular, or Vue), program a server (like using PHP, ASP, Python, or Node), or program a database (like using SQL, SQLite, or MongoDB); there are a number of languages/ tech stacks that helps developers in the web & app development viz. LAMP, MEAN, Django, Ruby on Rails, MERN, LEMP, etc. Out of these, we are going to have a detailed discussion on the two most popular stacks of 2020 – MEAN and MERN.

Both the methodologies, MEAN and MERN, majorly talk about the JavaScript-based technologies. The dedicated team of MEAN/MERN Stack developers makes the best use of the stack toolkits for various web-based applications needed for your business ranging from a complete eCommerce platform to a single page web app. While full-stack adheres to the development of web applications from front to end, including front end, back end, and database, MEAN/MERN Stack, on the other hand, is a set of technologies used to make a full-stack application.

JavaScript has become an interface to the web and has evolved over the decades since its inception. Today, with the tech advancements that we are witnessing, the role of JavaScript has gone beyond just adding visual effects to websites and take an active part in implementing application logic and database access.

What is MERN?

MongoDB, Express.JS, Angular, and Node.JS are a group of technologies that are combinedly termed as MEAN Stack technology in Mobile and Web Applications. Let’s have a look at the details that comprise the acronym MEAN:

1. MongoDB: Document database — This document database is used for back-end application to store the data as JavaScript Object Notation (JSON) documents.

2. Express.JS: This open-source web application framework for Node.js helps quick and easy creation of APIs with a myriad of HTTP utility methods.

3. Angular.JS: This front-end web app framework runs your JavaScript code in the user’s browser and allows the application UI to be dynamic.

4. Node.JS: This JavaScript runtime environment allows developers to implement the application back-end in JavaScript.

What is MERN?

Just as MEAN, MERN also consists of different four open-source components: MongoDB, Express, React, and Node.js. They provide the end-to-end framework support for developers. Let’s see them in detail:

1. MongoDB: As we have foretold, this is a document-based open-source database with a Cloud-hosted facility.

2. Express.JS: This Fast, unopinionated, minimalist web framework for Node.js is adept in creating APIs quickly and easily.

3. React.JS: This set of pre-written JavaScript helps in building a dynamic library with high performance. Indeed, it is a JavaScript front-end library for building user interfaces.

4. Node.js: This is a JavaScript runtime built on Chrome’s V8 JavaScript engine. It makes use of an event-driven, non-blocking I/O model and comes with the unique element of Node Package Manager (NPM).

To read more click here: https://www.biz4group.com/blog/mean-vs-mern-choosing-the-right-stack-for-your-web-development-project

April 17

Why to Choose the Full Stack Development for Modern Business

As of January 2020, the global internet penetratio [...]

Understanding the Concept of Full Stack Development

Full Stack refers to the combination of various cross-disciplinary technologies viz. programming languages, frameworks, libraries, databases, and more. It comprises of both the development of Front End and Back End development of a web application. Or, in other words, development of both client and server software comes under the purview of full stack development.

If you are wondering why so much hype to this one tech stack? The answer is the 360-degree approach that can be implemented with full stack is – full stack enables

• Programming of a browser (like using JavaScript, jQuery, Angular, or Vue)

• Programming of a server (like using PHP, ASP, Python, or Node)

• Programming of a database (like using SQL, SQLite, or MongoDB)

Full stack development doesn’t encompass only using HTML and CSS for the static web development but it rather powers developers in creating dynamic web and apps that can serve businesses and help them generating more revenue.

full-stack-development-encompasses

Fig.1 What all full stack development encompasses

An ideal full stack development solution for modern business encompasses – writing of optimized front-end codes, creating and using APIs and back-end codes, working with the infrastructure and hardware (actual devices in real-time), networking and strong security features establishment, understanding and querying databases, and most importantly, project management with continuous client coordination. This is further to be kept in mind that agile methodologies are considered to be the best practice for full stack development.

As in this modern business world, it has become imperative for every business to move fast, more and more people are resorting to full stack development services for creating their dynamic web applications.

There are a number of languages and software that are used at front end and the back end for a web or app development. Below is the list of some of the noteworthy software that are used on client side and server side.

Client Software (Front End)Server Software (Back End)
HTMLPHP
CSSC++
BootstrapASP
W3.CSSC#
JavaScriptJava
E5SPython
HTML DOMNode.js
JSONRuby
XMLREST
jQueryGO
AngularSQL
ReactMongoDB
Backbone.jsFirebase
Express.jsSass
Ember.jsLess
ReduxParse.com
StorybookPaaS (Azure)

With these front end and back end techs, languages, databases, frameworks and libraries, some of the popular stacks have been created like:

• MEAN stack: MongoDB - Express - AngularJS - Node.js

• MERN stack: MongoDB - Express.JS – React.js - Node JS

• LAMP stack: Linux - Apache - MySQL - PHP

• LEMP stack: Linux - Nginx - MySQL - PHP

• Django stack: Python - Django - MySQL

• Ruby on Rails: Ruby - SQLite - Rails

To summarize the segment, we can state that full-stack development refers to the development of the front end and the back end of web or app. The process of full stack development is further categorized into three layers –

• Presentation layer (front end with UI)

• Business Logic Layer (back end with data validation)

• The Overlying Database Layer

To read more click here: https://www.biz4group.com/blog/why-to-choose-the-full-stack-development-for-modern-business

April 13

10 Reasons Why Biz4Group is The Ideal Web Development Partner For Your Business

An art and design store located in Italy wants to [...]

With the increasing influence of globalization, the roles of different industry verticals are getting intertwingled. Take any industry varying from export and textile to retail and communication; having an online presence is one of the mandates for businesses to grow beyond boundaries. And, this makes the role of a web developing partner crucial for any business.

Whether you intend to create an eCommerce portal for your products or the services you offer, the first point of interaction for a client is your website. The overall experience from browsing through the catalogue to picking items for the shopping cart and completion of the payment through multiple payment options decides if you can sustain the online competition or not.

We bring you ten parameters that you must consider before selecting a web development partner. Also, you can know why we are the ideal web development partners for your business, once you complete this checklist.

1. Before you enter the market and start finding an ideal web development partner, do ask for references. If needed, do online research on your side and filter out the companies which aren’t suitable for your project. This is important for you to set goals and evaluate your assets before you initiate affiliation with any web development company. Biz4Group has been ahead of the competitors in this genre and proudly talks of its projects in the company portfolio that can help you find references to trust us. We believe in upholding our ethical values, and that’s why it isn’t us who speak, it’s our work indeed.

2. It is vital for you to focus on value and consider the maximization of ROI rather than just keeping the cost as a decisive factor in choosing a web development partner for your company. Instead of keeping cost in focus, your motive should be to generate higher ROI through a fully functional website that can serve the right purpose. At Biz4Group, our vision is to be the most valued and entrusted IT organization while delivering innovative solutions by deep collaboration. This is what makes us the ideal candidate to be your web development partner.

3. Did you scan the reviews and feedbacks of the web development company that you are hiring? If not, don’t step ahead without knowing what the previous customers of your prospected web development partner say about the services rendered. Is that all? Nope! Do ask for client reviews and cross verify the same. We, at Biz4Group, believe that you have all the rights to scrutinize our work, efficiency, and quality before you make us your web development partners.

4. Did you know that technology is evolving so rapidly that even expert web design firms need to keep learning about advanced tools and techniques? Therefore, evaluate your web development partner based on both experience and expertise before hiring. You can ask them to take you through their ongoing learning and professional in-house development programs. Biz4Group is one such unique organization where the learning curve goes till infinity. We believe in gripping onto the most advanced techniques to change our client’s ambitions into reality.

April 13

4 Business benefits of having a Mobile App

ith the Google Play store having 3.5 million apps [...]

Still not sure whether you need a mobile app? Here are 4 business benefits you can reap with Mobile App:

  • Be visible to customers all the time: When a customer has your app in his mobile, he has easy access to your products and you can communicate to your customers about new products, offers and news about your business.
  • Build Brand value: Build customer trust through regular interaction. And the more your customers trust you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. You will demonstrate to your users why they should trust your by showing what your brand stands for.
  • Keep in touch with customers: Since 4.93 billion people have mobile devices within arm’s reach all the times, the real game-changer in customer service is mobile apps. A person can easily download your app even in the middle of the night and can get information about your products, he can do it immediately, without having to wait for regular business hours.
  • Increase profits: Fundamental law of business is that sales increases with enhanced customer satisfaction. According to SalesForce, 70% of buying decisions are influenced by how the customers feel they are being treated.

Not all mobile apps will offer the same business value. Often the benefit is difficult to quantify, making prioritization problematic and inconsistent. Building and deploying useful mobile apps is rapidly becoming a top concern for IT, as mobile apps bring competitive advantages to most business through improved information flow, faster decision making and ubiquitous access to key resources.

April 06

Top Mobile Application Development Trends in 2020

Every few years, the technology sector is reshap [...]

The latest trends of mobile apps have taken the business to another level. As per Statista, with nearly 3.5 billion smartphone users spread across the world, the global revenue generated through mobile apps is going to reach USD 581.9 billion and will get close to USD 935.2 billion by the year 2023.

The latest trends in the mobile app are also giving the required boost to the growth of the mobile app industry viz. Machine Learning and Artificial Intelligence, Blockchain Technology, Instant Mobile Apps, Internet of Things (IoT), Cloud Integrated Apps, Accelerated Mobile Pages (AMP), Improved App Security, Enterprise Mobile Management (EMM), Application Performance Management (APM), Beacon Technology, Wearable Apps, On-Demand Applications, Augmented Reality and Virtual Reality, Mobile Wallets, Chatbots, Predictive Analysis, etc. There are a lot more technologies that are ready to set new app trends, but amid all these advances, let's discuss those application development trends that will rule the year 2020.

The top 10 Mobile Application Development Trends that are going to change the industry game in 2020 are:

1. Blockchain Technology

2. Internet of Things

3. Beacon Technology

4. Machine Learning and Artificial Intelligence

5. Wearable Application

6. AR and VR

7. Instant Mobile Apps

8. Mobile Wallets

9. 5G Technology

Chatbots

The dawn of the digital age has helped mobile technology to take the most magnanimous shape. Whether you talk about communication/ social networking, e-commerce, business analytics, state administration, BFSI sector or Oil and Gas Industry, Mobile Apps have entered almost all other industry verticals and has made the end-to-end operations a lot easier than before. This is the reason why Mobile App Development Trends are becoming the new buzz across the globe.

Whether you are a startup or an established organization, the scope of business establishment and gaining profit is really high in the mobile app industry trends. We, at Biz4Group, offer a plethora of innovative mobile app development services. We provide agile and scalable mobile app development that are compatible on Android, iOS and hybrid platforms as well. With AMP (Accelerated Mobile Pages) and the latest technological trends, we work with the latest tools to create your ideated app and ensure that your app help expands your business in profitable terms.

First, Let's have a detailed view of the latest trends in mobile app that pose better business avenues:

Blockchain Technology

The tech was initially kept adhered to cryptocurrency, but the scope of blockchain is much more than that. Indeed, blockchain can bring revolution in all major industry verticals, especially when used in developing mobile apps for business purposes. Blockchain being a decentralized database can be enlarged as and when new data is recorded and added. The best part about the blockchain technology is the security and safety of data; in other words, the data pool becomes unbreachable with blockchain.

Given the advantages and better security features that blockchain possesses, from online wallets and ledgers to healthcare and finance sector, all vertical are greatly accepting this trend in their mobile apps. Whether it is a Ricardian Contract of BaaS (Blockchain as a Service), the app trends encompassing blockchain have become the new buzz. As per Statista, the blockchain tech market is hovering around USD 3.9 billion in 2020, posing to further grow to USD 23.3 billion by 2023. Any better prospects than this? Indeed, that is the reason blockchain is the real game-changer in mobile development trend.

Internet of Things

IoT isn't any singular tech, but an amalgamation of different technologies put together that are going to change the epoch of digital transformation. Developers across the world are leveraging IoT to create intuitive platforms to control different IT and non-IT equipment via mobile apps.

With almost every tech company, ranging from startup to MNCs binging on IoT, the market share for IoT investment is set to cross USD 120 billion by 2020. Some of the examples for this are – Android Ubidots, Xively, Thingworx, etc. it won't be an exaggeration to say that IoT has become altogether a new industry segment in the recent times and its deployment in other industries has made it the golden goose of the modern age. Today's application development trends are greatly dependent on IoT, as it gives a real-time solutions to complex business problems and bridges the gap between different service requirements simultaneously.

Beacon Technology

Healthcare, Hospitality, Travel and Retail are the leading industry verticals that are leveraging the newly developed Beacon tech for geo-location tagging and proximity marketing. Today, this beacon tech merged with IoT has become part of leading mobile app development trends and helping hotels, resorts, hospitals, retailers and others to enhance their business.

From the consumer point of view, we can state that beacon tech-enabled apps easily guide its users to find their preferred products, their costs and other related info in real-time. This tech utilizes BLE (Bluetooth Low Energy) signals and proposes great avenues for the marketing sector. Apple's iBeacon and Google's Eddystone are the two big examples of beacon tech developed on iOS and Android platforms, respectively. In 2020, this tech is expected to get leveraged in the fields of sports, mobile payments, travel and tourism as well.

Machine Learning and Artificial Intelligence

Artificial intelligence has shaken the very roots of civilization since its inception. The days aren't far when everything around us could be controlled and managed using the AI. Though there has been a constant debate in the pros and cons of AI, yet when it comes to the latest trends in mobile apps, the role of AI is getting bigger by each passing day. AL enabled Machine learning is also helping the users in different verticals by learning human actions and activities.

The integration of AI and ML has made iOS and Android app development a lot easier than before. If we have to encircle the potential work areas for AI and ML, prediction of user behaviour, IoT integration, subject camera identification, cybersecurity, and language translations are just a few among others.

If it doesn't ring a bell directly, think of Apple's Siri, Google Assistant, Amazon's Alexa and others similar smart mobile assistants that are helping smartphone users in their day-to-day life. Voice and speech recognition, text prediction, calendar management, and office administration are just some of the application of this tech. Statista has forecasted AI market to grow to USD 12.4 billion in 2020 and majority to that stack will be in mobile apps only.

Wearable Application

We have all seen how likely technology tends to become smaller, the more advanced it gets. From computers that occupied the space of an entire room, we now have the fully functional computers that can easily fit on the palm of your hand. Some of the finest examples of this miniaturization of technology come in the form of wearable tech. These wearable apps encompass a more significant share of the new age mobile app development trends.

The market for wearable devices has grown exponentially in the last decade. The wearable statistics as per the website 3dinsider was 39.5 million in the year 2015, the estimated number of adults in the US to use some sort of wearable devices has grown to 81.7 million in 2018. This figure clearly reflects a good portion of adults who use wearable devices own more than one device. At the Global level, It is estimated that by 2021, the number of wearable devices that will be purchased in the US is expected to reach more than 559 million units.

Unlike normal mobile applications, in modern app trends, Wearable Apps are expected to carry out functions that are a lot more unique and creative in various aspects. For instance, activity tracker apps that keep track of the calories you regularly burn with the help of a smart-watch. We, at Biz4Group, offer a plethora of innovative wearable app development services.

To read more click here: https://www.biz4group.com/blog/top-mobile-application-development-trends-in-2020

April 03

How to Choose the Best Social Media Channel for your Business?

The dawn of the digital age brought in a new wave [...]

This is high time for businesses around the world to harness the dynamic capabilities that different social media channels possess and use the same to reach out to their potential customer base in a better and engaging way. The days of TV commercials and print advertisements will soon become the talk of the past. What awaits in the future is that an effective and efficient social media strategy can improve SERPs, drive higher traffic on the website, and increase the client conversion rate.

As per Statista, both Facebook and Instagram are among the most popular social media platforms have surpassed over 1 billion active user every month. The other social media platforms such as Twitter, Snapchat, LinkedIn, Pinterest, and others are also evolving rapidly and spreading across the global population. If asked, the main reason behind this high tide of social media is the increased number of smartphone users and higher internet penetration ratio across the world. Currently, the number of smartphone users around the globe are hovering around 3.5 billion marks, out of which most of the users have social media accounts on almost all major channels.

The big question here is – how to choose the best social media channel for your business that can land you in the profit zone. Let’s have a look at some of the factors that can help you make the right decision-

Identify your target audience and their preferred social media channels

Yes! You need to start from the roots. It’s precisely what we call the ‘bottom-to-top’ approach. The first thing that you need to do is to identify the correct social media channels that your target audience uses. It will be a shot in the dark if you don’t thoroughly research your audience, and that may lead to crumple your social media marketing even before it begins. You must knock the right door where your next potential customer lives. If your customer base comprises more of C-suite and professionals, you should begin with LinkedIn, whereas if you are a product-based company and you need to showcase your product to your audience, Instagram and Facebook may come handier.

It isn’t a day job to find out the target clientele. Because as the time changes, so does the inclination and preferences of your target clientele. Continuous upgradation is yet another thing that you need to take into consideration regarding your audience. Once you have tapped the right pool of audience, you can set right on the path that leads to business success. It is advised that you buckle up with experienced strategists and social media experts who can do the job precisely for you. Certainly, a team of 40+ seasoned marketers and social media experts at Biz4Group can ease up your work and help you set the sail.

Also Read: How to Drive Website Traffic through Social Media?

Determine your social media strategy and define your goals

Once the target audience is identified, it’s better you jump onto the next step of defining your social media strategy and creating an effective plan. You can consider brand awareness, customer service, customer feedback, traffic generation for your website, client conversion, and a loyal community building as the goals of your social media goals.

Broadly stating there are two primary objectives of social media marketing i.e., Increase in brand awareness and increase in lead generation. While both go hand-in-hand but there is a slight difference in the approach that are followed for these goals. On the one hand, if you think of yourself as the black horse in the race, it’s advisable that you focus on creating brand awareness, but if you want to meet profit in short terms, try a strategy that focuses on lead generation.

Identify and assess your competition

Being the lone wolf and just another sheep in the flock are two very different things. Yes, at times, it’s said that you must jump the bandwagon if you want to cope up with changing times, but if you’re going to take a wise step, it’s better if you measure the depth of the lake before you jump. You must check if your competitors are active on what all social media channels, and if yes, how engaging they are with the audience.

If you are a service/product-based company that deals majorly in the B2B segment, LinkedIn is undoubtedly the best social media platform that can help you reach out to your audience. Preferably your competitors may also be on the same platform. Then the competition can be won with the right content strategy and posing yourself as the standalone one in your industry segment. Take another example, that if you deal with B2C, Facebook and Instagram may be the right channels for you to beat your competition, of-course, with a smart strategy.

What’s your niche? What’s your Industry Vertical? Analyze the right social media channel for your business

As we have already discussed in brief that which social media platform can work better depending on your business type. It is further advised that you take expert opinion from social media marketing aficionados, like Biz4Group, who can analyze your industry vertical and carve out the right niche in which your social media strategy can best fit, leading you to profitable business growth. If you are investing in social media, you must first identify the social media channel that can bring you more traffic.

It can be an attempt in vain for a surgical instrument manufacturing company to invest in platforms like Instagram, Snapchat, or Tiktok, as their majority of client base can be hospitals, clinics, and medical institutions. Further, if you are working in the niche of the fashion industry, it’s better you keep yourself trending on Instagram, Youtube, TikTok, Snapchat, and Twitter. This isn’t an easy task to align the correct social media channels that can befit your industry vertical. Therefore, we suggest that the ideation process should be held up with experts who have already helped hundreds of companies to set their social media business trajectory.

To read more click here:https://www.biz4group.com/blog/how-to-choose-the-best-social-media-channel-for-your-business

April 03

PHP vs PYTHON: Battle to get Ahead in Web Development Race

The technical arena is filled with programming lan [...]

Why this Debate?

Now, if both of the languages are strongest in their domain, so why we need a clear-cut opinion about them, or what is the need to choose one?

We agree that for the time being, whether it is PHP or Python, both are the most popular server-side languages. And choosing one over the other has always been a tough call! But here comes the term "requirements", yes! It depends on the requirement of the business and the need of the hour that helps you decide which language would be suitable for your project.

According to Datanyze, PHP far exceeds the number of websites developed until Feb 2020. Still, this language, which at a point of time ruled the roost, is witnessing a downfall since its counterpart i.e., Python, has emerged as an alternative for web development.

So, you may think that if both the languages are shoulder to shoulder in the competition of availing better web development options, which one gets the final edge. Further, so must be wondering what is ‘web development’?

According to Wikipedia, "web development is the work involved in developing a website for the Internet (World Wide Web) or an Intranet (a private network)." So, whether you are surfing or developing a plain text page or a complex web app to aid your business or social network services, all of these and much more comes under the umbrella term web development.

Now, as web development seems to be a crucial facet to mark the presence of any business on the digital platform and help it to ace its competitors. But the selection of one language in this battle of Python over PHP solely can't be based on the growth rate; certainly, there are other reasons which a business or a developer should look after before making a decision; well, not to worry if that sounds a bit confusing to you, Biz4Group will undoubtedly help you chose one as per your business needs, and as we say, first thing first, let's get familiar with the two terminologies in hand;

The three Letters : 'P H P' and are they more than that?

PHP has a recursive acronym i.e., it is expanded as 'Hypertext Preprocessor'. It is a general "server-side" scripting language used in web development. Well, that said, PHP is much more than that; it is largely responsible for creating the dynamism on the websites in terms of webpages, content, or images.

PHP can also be used with Relational Database Management Systems (RDBMS), which can be deployed on most of the web servers and operating systems. PHP comes bundled in the most widely used LAMP architecture; here, it is commonly signified by 'P'. As posted by Andy Ide on Netcraft, as of January 2013, more than 240 million websites were using PHP, and it was installed on 2.1 million web-servers.

Well, that was a brief intro of PHP, now let's get familiar with its counterpart; i.e.

The Python Overview

Technically, Python is an object-oriented, high-level programming language that has dynamic semantics to primarily aid for web and mobile app development. It is most likely used by those segments of developers who are in the field of Rapid Application Development as it supports dynamic typing and binding options.

You can't take lightly a language which is backing a stock exchange system, yes! You heard it right; the web-oriented transaction system of the New York Stock Exchange (NYSE) is powered by Python. Apart from being just a scripting language, it is widely used to solve scientific equations, save data, process text, images or display numbers, and much more. Well, apart from that, Django and Flask are the popularly used Python frameworks used to create web applications.

Well, those were a brief description of both the languages we are going to deal with, so let's put them into the arena and see who wins the battle of;

PHP vs. PYTHON: Head to Head Comparison

Ease of Installation

The installation process of PHP is pretty much simple as compared to Python. It can be easily installed and run on windows, mac, and Linux operating systems from a variety of options available by the hosting sites.

Whereas installing Python can be a little tedious at first due to various packages, because of which it takes a bit more time on installation.

Winner: PHP

Ease of Learning

For any programmer or developer, language is the most important factor to start with. They keep in mind that easier the language would be, the much easier it would be their task to handle else more complex language may take a lot of time in understanding and having the grasp of syntax only.

Python is a general-purpose programming language that can be learned quickly, even for a novice programmer. The python code and its syntax are so simple to use and easy-to-write that most of the programmers prefer it as their first choice to develop any application.

On the other hand, PHP was designed to create simple pages, but lately, a lot of complexities have grown for developers to continue with it. The PHP community is surely providing all sorts of help for the programmers, but as said, syntaxes and constructs of Python are much easier to be understood.

Winner: Python

To read more click here:https://www.biz4group.com/blog/php-vs-python-battle-to-get-ahead-in-web-development-race

March 17

7 IoT Mobile App Benefits for Oil and Gas Industry

Your industry is located at the shore but you neve [...]

The future of mobile application has been changed a lot by IoT Application Development as it has simplified the complexities of oil and gas industry in the following ways –

  1. Better Inspection and condition monitoring:
    The main advantage of using the IoT mobile app is that a large amount of data is collected by technician which can help us to take an immediate action. Deployment of the IoT mobile apps has improved the operations for environmental assessments, observation of the pipelines and refinement of the equipment.
  2. E-logbook:
    From a long time, data was maintained manually, but with time it is not possible for the companies to manage the huge operational database. This challenge is vanished by the IoT mobile applications which has their own logbook for tracking the daily activities. The whole data is reported via email in synchronization with back office.
  3. Fuel and Asset Management :
    The IoT mobile apps tell about the remote monitoring, tracking of the fuel consumption, forecasting, alerts & reports and KPI, which helps the industry to manage the usage of fuel in a proper way. Mobile applications also helps in managing the assets by scanning the bar code attached to the respective assets. These apps help in having the smart asset management system as it works as a single strategic system. One can know everything about the asses like where the asset is, what is the condition of an asset and many more.
  4. Materials Management:
    One can manage everything about material management functions using the IoT mobile applications on your devices. One can manage reorder of the materials, quality assurance, quality control and stock order transfer using IoT mobile applications.
  5. To read more click here: https://www.biz4group.com/blog/7-iot-mobile-app-benefits-for-oil-and-gas-industry