November 30

Ecommerce Solutions: What is WooCommerce and it’s Features?

WooCommerce is an open-source web based business m [...]

Ecommerce Solutions: What is WooCommerce and it’s Features?

What is WooCommerce?

WooCommerce is an open-source web based business module for WordPress. It is intended for little to enormous measured online vendors utilizing WordPress. Launched on September 27, 2011, the module immediately got mainstream for its effortlessness to introduce and tweak and free base item. WooCommerce is a free WordPress module that e-commerce usefulness to your WordPress site so you can have an online store. With only a couple clicks, your WordPress site transforms into a completely practical internet business site.

WooCommerce is a module that coordinates effectively with your current WordPress webpage, transforming your website into a completely practical WordPress e-commerce site with only a couple clicks. When the module was launched in 2011, it immediately turned into the essential answer for clients hoping to dispatch their own stores on the web.

WooCommerce Extensions

One of the great advantages to WooCommerce is the extensions. WooCommerce extensions are add-on plugins that allow website owners to augment the functionality of their online store. There are hundreds of extensions available, which makes it easy to take a basic store and increase the functionality ten fold. WooCommerce extensions include:

·        AutomateWoo – Sends follow up emails with coupons for theme license renewals.

·        Follow-Up Emails – Sends automated emails for customer on-boarding.

·        Genesis Connect for WooCommerce – Connects WooCommerce with the Genesis theme framework.

·        LearnDash WooCommerce Integration – Connects WooCommerce with the LearnDash LMS (training) plugin.

·        Web Savvy WooCommerce Bridge – A custom plugin that connects WooCommerce to the Simple: Press forum.

·        WooCommerce Google Analytics Integration – Connects WooCommerce to Google Analytics and allows for more advanced website reports.

·        WooCommerce MailChimp Subscribe – Connects WooCommerce to MailChimp to automatically sign users up for our newsletter. This is permission based.

·        WooCommerce Menu Extension – Adds additional menu functionality to the store area of our website.

·        WooCommerce PDF Invoices – Provides a downloadable or printable invoice for customers.

·        WooCommerce Stripe Gateway – Connects WooCommerce to the Stripe payment gateway. Stripe is a very easy to set up credit card processor.

·        WooCommerce Subscriptions – This extension is used to set up annual theme licenses and generate recurring income.

·        Yoast WooCommerce SEO – Sends schema data for products to search engines like Bing and Google.

Why is WooCommerce so popular?

There are a bunch of reasons why WooCommerce is such a popular way to build an eCommerce store:

·        WooCommerce is free, and the underlying WordPress software is also free.

·        WooCommerce is open source. Anyone can go in and audit, modify, or extend the code.

·        WooCommerce is regular person friendly. You don’t need to be an expert developer to launch a store.

·        WooCommerce is extensible. Using something called “plugins”, you can add all kinds of new functionality to your store without the need for any technical knowledge.

·        WooCommerce works on all devices. More and more people shop on smartphones, and WooCommerce is ready to serve those people.

·        WooCommerce looks how you want it to. Using something called “themes”, you can control exactly how your store looks without the need for any technical knowledge.

·        WooCommerce is secure. Beyond being open source, WooCommerce comes from Automattic, a billion dollar company with the resources to secure your store.

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Underutilized features of ecommerce platforms

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14 Ways You Are Underutilizing Your eCommerce Platform

As an eCommerce store owner, your biggest asset is your website. You’ve invested thousands, if not millions, of dollars, with the primary goal of turning your eCommerce platform into your number one salesperson.

However, if you’re not correctly utilizing all of its features, you’re not fully harnessing the power of your platform, and you’re missing out on opportunities to gain a competitive edge, and ultimately, losing out on sales. 

The good news is, just like the theory of marginal gains states, if you make small incremental improvements to how you use your platform then when added together they will have a significant impact on your business, your revenue, and your customer retention.

In other words, if you want to stay ahead of the competition, it’s imperative you properly utilize the features on your platform. Trust us, the effect on your website’s revenue, profit, order value,

customer satisfaction, and so on, will be compelling. 

Read on to discover the 14 least utilized features on Shopify, Magento, and BigCommerce. You’ll learn how these features benefit your store and, more importantly, get some helpful tips to get started. 

1.Two core reasons why multilingual sites are important


You can use a multilingual theme, translate your theme via Shopify admin, or more easily use a multilingual app. 


The Stencil Framework enables you to customize the look of dynamic storefronts and then, using a predefined schema, define multiple translations for each theme.


On Magento, Store Views (store instances) can be used to create multilingual versions of a website. For example, if you need a French and English site, you can simply create two separate store views — one for English and one for French. 

2.Rule-Based Product Recommendations 

Based on a predefined set of rules, product recommendation engines sort and filter your store’s products by using:

  • Product and traffic data (the number of views, saves, sales, reviews, etc.) to present the most popular and valuable products to the website user;

  • User data (customer view pages, product, categories, etc.) to present offers and products that are most relevant to the user. 


Recommendation algorithms use sales data and product descriptions to show a mix of products that are similar or often bought together on the product page. If your product recommendation needs are more complex (e.g., to show hand-picked recommendations or in-cart recommendations), there are plenty of Shopify apps that supercharge this feature. 


By default, your product pages on BigCommerce automatically display five items with similar names and descriptions near the bottom of the page. However, the related products are selected based simply on name and description, or are selected by you. 


Magento offers the most robust and customizable rules-based product recommendation engine. Magento uses aggregated visitor data to provide product suggestions, resulting in a relevant, highly personalized user experience.

3. Product Alerts Notification

Another underutilized eCommerce feature is Magento’s Product Alerts Notification.

Customers can subscribe to two types of email alerts: price change and in-stock alerts. For each alert, you can determine if customers can subscribe, select the email template that is used, and identify the sender of the email. These benefit you by saving you time and eliminating the need to send manual stock alerts. They also improve user experience and encourage return visits.

4.Custom Configure Site Search

Remarkably, the price isn’t always the main reason people leave your site. Visitors will also leave if they cannot easily find the product they are searching for. But it’s not just your bounce rate that’s affected. Studies have found that visitors who use your site search function are 3 to 5 times more likely to become a customer. Also, the average order value is up to 50% higher when a site search is used.

Therefore, improving your website’s search capability is one of the best ways to increase your conversion rate.

Shopify, Magento, and BigCommerce

By default, Shopify, Magento, and BigCommerce all have a site search feature. Each platform uses its algorithm; however, generally, it leaves much to be desired, rarely allowing for a good result. If you’re keen to supercharge your site search, we recommend using Elasticsearch (which is compatible with all three platforms) as your catalog search solution.

We recommend Elasticsearch as it has the following core benefits: 

  • Quick and advanced searches on products in the catalog

You can manage a huge amount of data and return a search query within 10 ms.


  • Support for multiple languages 

It supports 13 languages, including English, Spanish, German, Danish, Russian, Chinese, Korean, and Japanese. 

  • Synonym and stop word interpretation, and fuzzy searching 

It enables stores to interpret customer queries by taking textual queries and interpreting them based on more than just 1-to-1 word comparisons.  

5.Tier Pricing

Tier pricing allows you to offer discounts to customers who buy more items from you; the more they buy, the cheaper the price. Customers get more choice and cheaper prices, while sellers can add products and pricing strategies that increase sales and profit.

Tiered pricing is one of the best ways to increase your average order value and boost profits. Essentially, what you’re doing is defining the product’s price per unit within a range.


Shopify is the only CMS that doesn’t offer tiered pricing as standard. However, it’s easy to implement using the Bold Quantity Breaks app. The app allows you to set price tiers for products that are dependent on the number of units (or its variants) that a customer purchases. 


BigCommerce offers Price Lists, which provide variant level pricing dependent on customer groups. However, you do need to have an Enterprise Plan and a Stencil theme to use Price Lists, however. 


Magento offers tiered pricing as standard. You can offer a discount based on quantity to a specific customer group that you know buys in bulk. The tiered price is displayed on your product and catalog pages, and the merchant has the flexibility to present this as needed

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Top 5 Benefits Of Ecommerce : Why You Should Sell Online

One of the biggest benefits of eCommerce development is that you can now reach (and sell to) a global audience instead of just zeroing in on local. As per Neilsen’s 2016 Global Connected Commerce report, 57% of shoppers made a purchase from overseas in the past six months. According to Payvision’s 2017 report, cross-border eCommerce is growing at a higher rate than domestic eCommerce, at an expected 17% vs 12%. By reaching a global audience, you can find more markets for your products or services that you may not have even considered. While there might not be a huge market in your area, Jo from Singapore might be extremely excited to purchase your new ergonomic keyboard for fitting out her team’s new modern office.

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Web Design Company for eCommerce | 247 Labs

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How ‘Good Design’ Will Help Your Ecommerce Business Grow Faster Than Ever

The ecommerce industry is growing rapidly every year, but that doesn’t mean that all ecommerce businesses are growing at the speed they’d like.

Whether your sales are actively lagging or just okay, if your business is like most, you want to grow your revenue faster. And, here, good design is one of the most effective growth tools you can put to work to get there.

What does “good design” comprise? It covers nearly every aspect of your ecommerce’s external elements, from your company’s logo design, to your website’s appearance, to your marketing brochures, to the user experience itself. All must be smartly designed. The reason is simple: Poor design will undermine your business.

So, now that (hopefully) you’re convinced that strong, smart design is for you, here are six strategies to help you achieve it:

Your ecommerce business is only as strong as your website. If visitors are met with inept design and slow load speeds, they’re going to leave before you’ve had a chance to engage them, much less make a sale. Research from Stanford reveals that 75 percent of internet users surveyed will make judgments about a business’s credibility based solely on how its website looks.

A Kissmetrics infographic, moreover, shows that by the time your website hits four seconds of loading time, you’ve already lost 25 percent of your potential viewers.

To reduce your load speeds, think about what you want your ecommerce website to include. If it’s laden with data-intensive graphics and photos, load times will be longer than what you’ll see with a sleek, cleanly designed website using minimal graphics. Still, the takeaway here is not that you should eliminate photos and graphic elements from your entirely. Instead, the lesson is to use design elements smartly for maximum impact and quick load speeds.

That’s what Basecamp (project management software) does on its home page and product pages. It uses large fonts, a few smart colors, fun illustrations and great copywriting to explain its product. Its pages load quickly and are highly readable.

Next are those photos: Many ecommerce stores out there remain photo-heavy, and that can be problemmatic. Make sure that you minimize your photo file sizes as much as possible while still maintaining good photo quality.

Then there’s color: Artful and intentional use of color, white space and text can go a long way to your achieving smart design. Throw in a few minimal brand-specific graphic elements to create a website that is a pleasure to navigate.

But, overall, when you work with your website designer, be sure to communicate that quick load speeds are a high priority.

  1. Target existing customers, using remarketing ads and email campaigns.

It’s more cost-effective to sell to existing customers than it is to acquire new ones. If you want to grow your ecommerce business quickly, focus some of your marketing efforts on gaining repeat sales from current customers. Two great strategies for engaging with these people are: “remarketing” ads and email campaigns.

Google’s remarketing ads target users who have already visited your website. This means that the people receiving these ads are those likely to be the most receptive to your message — because they’ve already sought out your business on their own. An eye-catching ad design steeped in your visual brand will help to keep your business on your customers’ minds. Pair that compelling design with a valuable offer, and those existing customers will flock to your site to take advantage.

You might also want to consider reaching out to past customers with an email campaign. Email is still a highly effective tool for contacting customers, especially web-savvy, smartphone-toting customers who are comfortable shopping online.

Just be careful that your email campaigns are well-designed. Here’s an example of one that wasn’t, from the grocery chain Foodtown. The email is too busy and it’s impossible to quickly tell what’s going on. Instead of highlighting everything your company offers, highlight a few key items or services.

The way people access the internet has changed. Over the years, the number of users accessing the internet from computers has declined, while more and more people access the internet from their mobile devices. As of November 2016, mobile devices became the most popular way to access the internet.

When you build an ecommerce site, it’s wise to optimize it for mobile users. Otherwise, the site will be behind the times and lose you business. After all, there are few things more frustrating than trying to navigate a traditional, desktop website from your smartphone.

Your ecommerce website design should also be responsive. This means that it is designed to visually adjust to the size/shape screen on which it appears. And, the most responsive websites not only adjust to the new screen size, but they’re also intuitive and easy to navigate, as well.

If you’re serious about achieving rapid growth with your ecommerce business, you need to embrace the landing page. A landing page is a web page specifically devoted to a single product or offer. And, unlike your traditional website home page, every element is laser-focused on a single call to action and intentionally designed to convert.

So, feature each marketing offer and product with a unique landing page on your website. You may even want to consider creating landing pages for specific target audiences. That way, people who search for your product online will be taken to a web page that caters to their specific needs and perspectives.

When designing landing pages for your ecommerce website, remember to eliminate distractions, provide a clear call to action and make it easy for the customer to complete that call to action.

Below is a good example of an effective how-it-works landing page from QuicklyLegal, an online service that helps entrepreneurs, freelancers and small businesses create, sign and manage legal agreements on any device. There’s a clear call to action (START FREE TRIAL), concise content and useful examples of the product in action.

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I’m not exactly putting my neck on the line in predicting video will be big. It already is. From media sites that are pivoting to video, to more ephemeral video on social networks, and video in website design – it’s everywhere.

Video, however, remains a bit of a controversial ecommerce web design toronto element to some UX professionals. Especially in ecommerce, it can be seen as a distraction, lumped in the same category as auto carousels (just read the comments on a previous article about video backgrounds).

However, as always, the usefulness of video depends on what the website and designer are trying to achieve. I still believe hero/background video has a place on desktop – for example, click through the GIF below to visit the new Barbican website and I defy you to say the video background doesn’t convey the scale and splendour of the Barbican’s architecture.

February 01

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Responsive websites designed by the company exactly match the brand image and empower clients to take their businesses beyond the geographical boundaries & earn incredible profits. If you are tired of boring web designing solutions and looking for something exciting, then the company has the right talent and experience to match your expectations and help you to succeed in the online industry.

eCommerce web design solutions of Web Design. are trusted by worldwide merchants for their online stores. The creative ecommerce web design toronto of the company have a knack for creating outstanding web designs.

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A well-managed website can do wonders for a venture. But, how it can be achieved when a business is already running an older version.

Yes! You got it right. You can attain it by opting PSD to HTML services where the old static website gets converted into the new one with dynamic pages. Make sure that you hire the sources who are well-apprised of all the norms and guidelines of this conversion methodology.

Today, web design companies have pulled their sleeves up for PSD to HTML conversion in past few years. They find the methodology more beneficial, fast and productive.

It saves times of both the development and service outsourcing companies and proved trend-setting technique for website redesigning. Everything flows freely during PSD to HTML conversion providing each aspect is considered & implemented properly.

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What if you get your website redesigned without any change. This is what you can achieve by outsourcing PSD to HTML services Make an Inquiry about this news.

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