August 29

ACAS home page


August 29

CIPD inform

CIPD inform

August 29

CIPD home page


August 29

jInvertScroll - A lightweight jQuery horizontal Parallax Plugin

What is it?
It's a lightweight plugin for jQuery that allows you to move in horizontal with a parallax effect while scrolling down.
It's extremely easy to setup and requires nearly no configuration. 

By using this plugin, we expect that you know the limitations of horizontal parallax scrolling, for instance if the screen height is smaller than the content, the content will be clipped, but this plugin is intended anyway for webdesigners and -developers, so we think that you know what you're doing. ;-)

August 28

Enllax.js | a plugin for parallax scrolling effect by MMK Jony

An ultra-lightweight and super easy to use plugin [...]


Enllax is an ultra-lightweight (~1kb) and super easy to use plugin for parallax scrolling effect.

View on GitHub Download .zip Download .tar.gz

With Some Texts

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Odit nostrum voluptatem quam, ullam fugiat, sint asperiores ea necessitatibus doloremque. Enim molestias veritatis dicta. Unde id fugit facere nisi. Omnis, quia.

And this is moving horizontally

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Labore doloremque libero, asperiores perspiciatis, nulla fuga hic expedita fugit veritatis iure natus deserunt aliquam et atque inventore quae soluta laudantium omnis illum corrupti ullam officiis. Voluptates, nemo veniam laudantium sed magnam, distinctio consequatur, ipsum, nulla expedita voluptate labore. Animi, porro, officia?

Moving Box

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Officia nemo, labore quaerat! Sit fugit explicabo veniam unde molestias nemo, natus nostrum, voluptate eaque. Consectetur nesciunt magnam molestias velit minus cum!
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Officia nemo, labore quaerat! Sit fugit explicabo veniam unde molestias nemo, natus nostrum, voluptate eaque. Consectetur nesciunt magnam molestias velit minus cum!
August 28

Parallax Scrolling Tools and Examples

Parallax Scrolling has become a popular trend in w [...]
Web development and marketing insights from industry experts.

Parallax Tools and Examples

by Tim Howe

What Is Parallax Scrolling

Parallax Scrolling was originally created for the video game industry as a “special effects” technique to give the audience an illusion of depth by moving the background slower than foreground. This technique has become a trend in web design to help draw the users attention to graphical elements that would normally be scrolled past by giving them movement. Parallax scrolling as a web design element can be used in a number of different ways to help complement your content and site’s goals. It is important to consider how this style will effect your sites structure and user experience, as this technique can easily become overwhelming and effect SEO. Below are some popular javascript libraries that are used to create the Parallax Scrolling effects. These libraries can help illustrate the different methods and styles for using this technique and can help you understand if this could be the right choice for your web project.

Parallax Examples

Plax is a jQuery plugin that makes it very easy to parallax elements in your site based on mouse position. You can see it implemented in many places throughout GitHub, like the 404 page and 500 page.

skrollr  is a stand-alone parallax scrolling JavaScript library for mobile (Android, iOS, etc.) and desktop in just over 9.6k (minified) or 4.5k (minified + gzipped).

Stellar.js is a jQuery plugin that provides parallax scrolling effects to any scrolling element.

InstaLax: Panel Based Parallax Framework.

ScrollMagic is a jQuery plugin which essentially lets you use the scrollbar like a playback scrub control.

Make Your Own
Here is a tutorial outlining how you can make your own simple parallax effect with CSS and some JavaScript. This is ideal if you only need to have a simple effect in only a very few locations.
Examples of parallax style in action: 20 Best Websites with Parallax Scrolling of 2013.

Tim Howe

As the Lead WordPress Developer, Tim helps in all stages of web development. An early advocate for WordPress and responsive design at Hall, Tim optimizes every website for maximum performance and security. He has contributed to several web development innovations at Hall, including our responsive framework Scaffolding and several custom CMS tools. He is a graduate of the University of Maine, Orono.

Read other posts by Tim Howe

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August 28

GitHub - puppyCMS

puppyCMS - Tiny, simple, flat file CMS in PHP that [...]
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Tiny, simple, flat file CMS in PHP that is SEO friendly and responsive. There's no database for this easy content management system and templates are gorgeous, using bootstrap and bootswatch themes. Build micro sites, simple blogs by using Markdown and the included file manager.


pupyCMS is a very simple, flat file CMS that is SEO friendly and responsive - built in PHP (minimum requirements are PHP 5). It takes a few seconds to configure (just one config file). It works on all major browsers including mobile versions.

The biggest difference between puppyCMS and other flat file, responsive content management platforms is that its very small, takes seconds to start, uses markdown for easy editing and uses strapdown.js to produce HTML and templates. jQuery is used if additional functionality is required.

You can create smart looking micro sites with ease, but if you want to extend them into full sites, then a bit of messing with HTML, maybe some PHP and you can have fully-fledged websites too - very SEO friendly.

See the homepage here:


  • Flat file
  • Tiny code
  • Takes a few seconds to install and configure
  • Fully responsive
  • Smart template system (using bootstrap)
  • Works in all browsers
  • Uses Markdown to edit pages
  • Much easier than 95% of flat file CMS

If you want to make simple static content sites in very quick time, then puppyCMS is the CMS for you. It is perfect for creating hobby sites, or micro sites, and with the 11 templates included, you can produce very smart, content-rich sites in no time.

puppyCMS uses strapdown.js to convert it's easy markdown language into HTML, with themes also provided by strapdown.js/bootswatch.

puppyCMS also uses the excellent Responsive Slides slider for additional functionality if required.

August 27

5 Things That Will Change Your Mind About Long Form Content Marketing

There has been a lot of discussion lately about long-form content and how it is changing the content marketing playbook. By long-form, we are of course talking about blog posts that reach at least 2,000 words long. Yikes!

So, what should a content marketer do? Is long-form content really worth the extra effort? It seems that way.

SERPIQ recently completed an analysis of the top 10 search results for more than 20,000 keywords and revealed a surprising pattern. The length of content on the page had a direct correlation to the placement of the search results.

August 27

Innovation Company

We are an innovation consulting, training and advisory company from the UK that helps businesses to realise their innovation potential - and beyond.

We are the creators of the Darwin Matrix platform, used all over the world to solve problems and rapidly create innovative solutions. We also are the creators of Croissant, the leading employee recognition and productivity platform.

August 27

Really Simple Traffic Logger Script

Born out of boredom, unrealized necessity and the fruit of another script, this really simple PHP counter logs page views and tracks visitors from the time they enter your site to  the time they leave it. Weighing in at slight 9.9 KiB, or 5.6 KiB when all comments are removed, it represents excellent value for a free php website traffic counter and logger.

August 27

Follow These Long Form Content Examples to Boost Your Rankings

Do you remember the days when content quality and length didn’t mean much in the world of SEO?

While you may yearn for those days, they are long gone. Furthermore, there’s no reason to believe things will turn in this direction in the future. Instead, high quality, in-depth content is crucial to increasing rankings and driving search engine traffic.

In a post late last year, I said the following:

You have to create long form content, meaning 2000+ word, high-quality blog posts.
This was true then and it remains true in 2016.

There isn’t much gray area. If you want to boost your rankings, you better get used to creating the highest quality content in your niche. This means striving for 2,000 words, but realizing that 3,000 is even better.
August 27

Text analysis, wordcount, keyword density analyzer, prominence analysis

Welcome to the online text analysis tool, the detailed statistics of your text, perfect for translators (quoting), for webmasters (ranking) or for normal users, to know the subject of a text. Now with new features as the analysis of words groups, finding out the keyword density, analyse the prominence of word or expressions. Webmasters can analyse the links on their pages. More instructions are about to be written, please send us your feedback !
August 27

The SEO And User Science Behind Long-Form Content

Nobody wants to read long pages of content on the [...]

The SEO And User Science Behind Long-Form Content

Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well.

Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content.

To put it succinctly, long-form content can make you look like more of an expert in your field, increase the likelihood of engagement and sharing, improve your search engine results page (SERP) rank, and increase your audience; because of your content, you will be viewed as an “authority” on the subject. All of that works to your benefit and translates to better brand awareness.

What Is Long-Form Content?

Long-form content is variously defined throughout the Interweb. However, the consensus is pretty clear on one point: If you’re just looking to get past a 500-word mark so that the search engines take notice of your content, then you’re not publishing long-form content.

My personal rule of thumb is that anything less than 1,200 words isn’t long-form content. I’d advise to aim for over 1,500 words, since 1,200 is (in my opinion) the minimum. That way, you’ll have a competitive advantage with the extra cushion.

But why not go all in? Set a goal of 2,000 words for your long-form content. I haven’t published a post less than 1,000 words for some time. I am generally going for 1,500 to 7,000 words now.

A Recently Recognized Benefit

The benefits of long-form content in the digital sphere have only recently begun to gain recognition. Believe it or not, it was long believed that digital long-form content was a bad idea:

When readers started moving to the internet, media analysts thought long-form journalism was in trouble. Attention spans were going to shrivel. Readers wanted short, they wanted snappy, they wanted 140 characters and not much more (though a listicle on the side couldn’t hurt). Who would want to scroll through an 8,000-word article on an iPhone screen?
Naomi Sharp

Many are now realizing that the inevitable “death” of long-form content was greatly exaggerated, and digital marketers are discovering that long-form content is extremely valuable for both users and search engines alike.

The SEO Benefit

The exact algorithm that Google uses to determine which pages should go straight to the top of the SERPs for a given query is, of course a mystery (at least, it is to everyone outside of a certain corporate headquarters in Mountain View, California).

However, curious engineers can tinker and experiment — as much as the search engines will allow them — to gain some insight about what ranks well.

Long-Form Content Ranks Very Well

Back in 2012, serpIQ conducted a study involving more than 20,000 keywords. The results showed that the average content length of each of the top 10 results was more than 2,000 words. The average number of words for the content in the #1 spot was 2,416. For the #10 spot, the average number of words was 2,032.

That evidence is fairly conclusive. If you want your articles to rank well, consider using long-form content.

Google Says So

The theory that long-form content benefits search engine optimization (SEO) is corroborated by a hint that’s been dropped on the Google Webmasters Central Blog. Pandu Nayak, technical staff member at Google and creator of the Panda algorithm update, posted the following:

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.

That’s a very suggestive hint that long-form content tends to rank well. Nayak also advised webmasters to use markup, authorship markup (the rich snippet for which has since disappeared from search results) and provide information about the company’s logo when producing long-form content as a way to further increase the likelihood of a good ranking.

Long-Form Content Garners More Backlinks, On Average

Not only do the search engines seem to intrinsically love long content, but you’ll find an additional SEO benefit from writing a couple of thousand words: more backlinks. Of course, those additional backlinks will help you rank with the SERPs, as well.

A study conducted by Moz shows a direct correlation between the length of the content and the number of backlinks pointing to it. It’s further evidence that long-form content is great for SEO.

Still, Only Death And Taxes Are Guaranteed

Before you trot back to your content management system with this newfound knowledge, thinking with certainty that if you speed-type 2,078 words about how to lose 50 pounds in six weeks you’re going to be in the #1 spot on Google’s search results, keep in mind that you’re not guaranteed to rank well just because you use long-form content.

The fact of the matter is that the search engine algorithms look at a lot of factors. I could, of course, go on about all the factors, but that is not really what this post is about.

Still, all else being equal, quality long-form content should increase the likelihood that you’ll rank for relevant terms. And that’s what it’s really all about, isn’t it?

Ranking your content for a particular keyword is a probability game. You increase your odds with long-form content. That’s the only promise here.

Long-Form Content Can Increase Conversion Rates

If you’re operating a blog that issues some type of call-to-action, whether you’re looking to build your email list or sell something, then you’ll find that long-form content can play a role in your conversion rate.

A Classic Study

There’s a classic case study that demonstrates the effectiveness of long-form content in generating more conversions. Highrise Marketing wanted to increase signups with its website. The company contracted out the conversion process to a couple of professionals who engaged in some split testing. They found that the home page with long-form content saw an increase in conversion rate of more than 37 percent.

Similarly, Crazy Egg saw its conversion rate increase by more than 30 percent with the use of long-form content. In that case, the longer-form content was about 20 times the length of its shorter counterpart.

According to the Crazy Egg blog: “The media would have us believe that people no longer have any capacity to concentrate. In reality, you cannot have a page that’s too long — only one that’s too boring. In the case of Crazy Egg’s home page, visitors wanted their many questions answered and that’s what we delivered.”

Crazy Egg also produced a guide to creating long-form content that increases your conversion rate.

There’s Nothing New Under The Sun

It’s not just in the digital era that long-form content works in marketing. You might be old enough to remember receiving direct mail solicitations that were pages long. Marketing professionals found that wordy pitches yielded better results.

For example, famous advertiser David Ogilvy once said: “All my experience says that for a great many products, long copy sells more than short… [A]dvertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.”

In that assessment, Ogilvy is backed up by Dr. Charles Edwards, former dean of the Graduate School of Retailing at New York University. He’s quoted as saying: “The more facts you tell, the more you sell. An advertisement’s chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.”

In his book, Tested Advertising Methods, John Caples writes: “Advertisers who can trace the direct sales results from their ads use long copy because it pulls better than short copy… Brief, reminder-style copy consisting of a few words or a slogan does not pull inquiries as well as long copy packed with facts and reader benefits about your product or service.”

That “longer is better” principle seems to hold true in online venues, as well as old-school advertising. If you’re having trouble with a site that’s giving you a stubbornly low conversion rate, employ some long-form content on the site, and see if that makes a difference.

Social Media Hearts Long-Form Content

One of the best ways to draw in a large audience and increase engagement, as well as conversions, is to create content that’s shareable on social media. Long-form content has historically outperformed its shorter content little brother in that metric, as well.

Neil Patel conducted an experiment with some of his own content on Quick Sprout, a blog that offers tips for digital marketers. Patel found that out of 327 blog posts he wrote, the posts under 1,500 words received an average of 174 tweets and 59 Facebook likes. The content that was over 1,500 words, on the other hand, received an average of 293 tweets and 75 likes.

That’s just one example, but it was enough to persuade Patel himself that there’s social media value in long-form content.

As many of you know, I run a popular blog on our agency’s site known as Ignite Visibility University. After analyzing the posts, I was able to determine that when looking at our top 20 posts, 16 of them were over 1,000 words, one of them was over 800 and the remaining three were on very niche technical topics that almost no one had written on.

NewsWhip also found that long-form content is the most shareable. The company noticed that one of the most widely shared articles in its study was a transcribed speech by author Neil Gaiman about the importance of reading. That article contained a whopping 3,535 words and was shared more than 220,000 times.

Tips On Long-Form Content

When it comes time for you to produce long-form content, here are a few tips you might find helpful.

All Content Shouldn’t Be Long-Form Content

Even though long-form content is a great way to establish your site as an authority on a particular subject and to help you rank better, you shouldn’t publish everything as long-form content. Some subjects don’t require lengthy content.

For example, if you’d like to share a viral video on your website that you think will draw in an audience, there’s no reason that you need to post 2,000 words explaining the video. For those types of articles, follow Shakespeare’s maxim and recognize that brevity is the soul of wit.

Avoid The Middle

In fact, it seems you’re better off using content that’s one extreme or the other in terms of length. Either use very short content that can be quickly digested by members of a busy society or use long-form content that’s considered the “go to” source for a specific subject.

According to Kevin Delaney, the editor-in-chief of business news site Quartz, articles that range between 500 and 800 words are least likely to be successful. As a result, he’s encouraged either short form or long-form content — but nothing in between.

Remember: Quality Over Quantity

Keep in mind that while it may be tempting to sacrifice quality for an excessively verbal article, you should resist the urge to do that. Your readers won’t appreciate a great deal of “fluff” in your articles just to meet a word count. That, to me, is the worst thing to do.

Also, if you try to rush through a long-form piece to save some time, you might end up with an excessive number of typos and grammatical errors. The search engines may notice that and penalize your site accordingly. That was one of the hardest things for me to learn, because I like to create content so quickly. But it is better to be patient.

You Can Make Long-Form Content A Quick Read

If you’re interested in appealing to the ADD and/or busy set with your long-form content, you can do that.

For starters, use subheadings to make your content scannable. You’re reading long-form content right now, and yet you’ll find that it’s easy to digest the important points quickly because of the headings.

Also, consider offering a summary of your article at the very top. This is the “Daily Mail” approach, and it’s a fantastic way to give your readers a chance to get the gist of your article without reading the whole thing. Just click on any article at The Daily Mail, and you’ll see a bullet-point summary of the piece at the top.

Finally, also consider breaking up the monotony of a long-form article with images. It’s best to use relevant images specific to the subject of the article. However, it’s also great to use memes whenever possible because they add humor to the content and allow people to get a quick sense about the content of a subsection.

Listicles Win

If you’re having trouble producing long-form content because you’re typically a very concise writer, consider producing a listicle. That’s an article that’s also a list (think BuzzFeed), such as “23 Reasons to Love the Caribbean.”

You’ll find that long-form content almost magically appears when you’re writing a listicle, and it’s easy to hit that 2,000-word mark. You’ll also have the benefit of creating content that’s very scannable and friendly to busy people.

Wrapping It Up

If you’re looking for a tactic to get a struggling website off the ground, and you haven’t yet created any long-form content, why not give it a try today? You’ll likely find that you reach a wider audience and establish the site as an authority on a particular subject. That, in turn, is going to build brand awareness online.

But keep in mind, long-form content still needs distribution, a keyword strategy and a great title — otherwise it won’t get you there.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at the University of California San Diego and author of the book Digital Influencer, A Guide to Achieving Influencer Status Online. Throughout his career, Lincoln has worked with hundreds of websites, ranging from start-ups to household names, and has won awards in SEO, CRO, analytics and Social Media. In the media, Lincoln has been featured on sites such as Forbes, Entrepreneur Magazine, Inc. Magazine, CIO magazine and more.
August 27

GitHub - Fly Me to the Moon Longform js script

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React proof of concept multi-part single page app

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Use Git or checkout with SVN using the web URL.

Latest commit 6d273c2 May 31, 2016 pete added event tracking
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A prototype application using a JSON file to create a multi-part single page app style microsite.

Intended Uses

Any small microsite requiring a variety of components, where the user wants to auto-generate the layout based on calling components rather than dealing with HTML.


A demo is available here: Fly me to the Moon

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August 27

What I Learned From Really Long Form Content Production - Builtvisible.

What I Learned From Really Long Form Content Produ [...]

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here).

As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of that thought process and what’s inspired it. I’ll also share further findings as data comes in from it.

Do People Read Long Content?

My first real question with this was, do people really read long content on the web?

The whole piece weighs in at 30,000 words, give or take, with individual pieces running at several thousand words each, along with videos, image galleries and more. Each individual part is large, and the total piece is huge. So would anyone actually read it?

Well, as it turns out, yes. In terms of traffic, over a one month period the piece saw a total of 2,550 visits and 3,476 pageviews.

But the way people engaged varied massively depending on context. For example…

* Note that pages with non-statistically significant view numbers were removed

Here we have the average time on each page, broken down by whether a user is new or returning, and whether they’re a desktop or mobile user. What quickly becomes apparent is that people were more likely to return on a desktop than a mobile device, and that returning page views tend to be quite long, but also that for those who are new visitors, mobile vastly outperforms desktop for dwell time.

Moreover, around one in ten people who viewed a piece of content then returned to view more. Of those, a smaller group worked their way through the entire piece. So in answer to the first question – will people read really long content on the web, the answer seems to be yes. As long as it’s kept engaging, and broken up enough by various media that it keeps the piece engaging, people will sit and read very long tracts of content.

Device Targeting

The second takeaway was that mobile engagement on average massively out-performed desktop, for new users.

This only goes to highlight the huge importance of creating content that works for mobile.

This is far more than just making sure the content fits on the screen though. For example, the most complex piece in the whole thing is the moon landing audio interactive element in the Man on the Moon page.

This piece combines auto-scrolling text, a small stats area and the controls for the audio. Whilst it’s possible to display all this on a desktop, on mobile it just couldn’t work. As a result, the stats boxes go from being a row of four to two rows of two on mobile, whilst the text scrolls stack on top of each other.

I’m also going to experiment with the idea of making the text scrolls into tabs, to avoid users having to scroll between the two, however I haven’t yet found which of these versions performs better.

This goes to highlight though that it’s not enough to just resize elements. Mobile interaction is fundamentally different to that of desktop, and you can’t just shrink or grow things and expect that to be enough.

Each platform needs to be considered in its own right as to how information should best be presented. Lightboxes are a good solution to image galleries on desktop, but they devolve into frustrating experiences on mobile devices. Similarly, pages with small touchpoints might work fine where a user has a mouse and can click on very specific items, but don’t work well on mobile devices. If they’re used, consideration needs to be given on how a user can “undo” an action, in case they mis-click.

Operating System

The other interesting takeaway has been that Android mobile devices significantly outperformed iOS mobile devices in terms of dwell time.

After annotating device performance with device specification, it became clear that larger devices performed better than smaller ones. It seems that, rather understandably, people with smaller phones fatigued faster when reading longer pieces than those who were on larger phones. As a result, if you’re traffic is heavily iOS based, or targeting a demographic who tend to have smaller mobile devices, shorter content may be a requirement.

Equally, those with demography which skews towards larger devices may be well served with longer, more in-depth pieces.

For the above, small is anything less than 5″ screen size, mid is 5-5.5″, and large is 5.6″ and larger. Small devices performed far worse, with mid performing the best and very large screen sizes also getting a lengthy session time.

When broken down further to only include non-bounce visitors, we get:

We, however, lose the larger device category, as there aren’t enough visits for me to be happy with the statistical significance for that device size for non-bounce sessions.

Multi-Part vs. Long Form Content

One of the things that makes this particularly interesting as a case study is that it’s essentially a single piece of content, composed of various smaller parts. Users often seem to come with one of two intents: general interest where they want to read about the history of the space race or Apollo projects, in a general sense, or specific interest where users want to look at a very specific moment, like the creation of the Space Shuttle or the Nedelin disaster.

When comparing this to some of the guides on our site, we see something similar. People coming to look for guides on a general topic, although traffic for specific answer type traffic doesn’t seem to work as well. A large part of that I suspect is that our guides tend to be very, very long, and harder to navigate if you want a specific piece of information. As such, if you’re tackling a large subject, I’d suggest writing your content as a single large piece, but then breaking down into smaller components which are more easily digestible for those wanting information on a specific piece, while creating navigation for those who want a more broad overview of a topic.

If you’ve done any similar research, I’d love to hear about it. Also, follow me on Twitter and subscribe to Builtvisible to get notifications on my next post looking at new ways of analysing content built in JS front end frameworks.

  1. “… if you’re tackling a large subject, I’d suggest writing your content as a single large piece, but then breaking down into smaller components which are more easily digestible for those wanting information on a specific piece, while creating navigation for those who want a more broad overview of a topic”

    In essence, larger topics should be broken down with navigation – fair point! I don’t think this tends to be explored as a good solution to the classic problems associated with long form content.

  2. Great study Pete. There’s been some debate in the SEO community around the topic of long-form content. Half are saying long-form is the way to go the other half are saying long-form isn’t what makes great content. I think both sides are correct. Long-form content works if it’s great content.

    I also think that if you’re writing long-form content over short content then you’ll have a great chance of writing something great. That isn’t necessary true for everyone but I think it makes you strive to write better.

  3. Great article, Pete.

    I’ve written a handful of long form pieces in the past, but they’re always for different clients, which means I’m generally not privy to things like platform, pageviews, and time on page. Having you break down the numbers was very insightful.

    I’m especially interested in the difference you noted between Android and iOS users. Most of the time, when we talk “mobile optimization,” we lump everything together. Do you think this is solely because older model iOS screens are smaller? Is there something we can do to better capture an iOS audience?

  4. Really good content Pete and something that i have never really thought about previously.