April 15

Double Booked – Bot Marketing To The Rescue | Profit Marketing Solutions

What’s that saying – there are never enough hours [...]

While, until recently, artificial intelligence (AI), was only a central theme in a science fiction movie, today, it’s becoming a mainstay for marketers.   In recent years, many Fortune 500 companies have turned to AI/bot marketing to collect data for more personalized Marketing For Gyms approaches.


April 15

3 Powerful Online Marketing Tools | Profit Marketing Solutions

If you offer any sorts of classes at your fitness [...]

Are you putting a fitness center? Get the edge on your competition with the powerful Marketing For Fitness services of ProFit Marketing Solutions. We can help you bring in more customers than ever before!With all the different gym services out there right now, most people like to check the websites of local fitness centers to find one that is right for their needs.

April 15

How To Create A Successful & Scalable Fitness Business | Profit Marketing Solutions

If you don’t currently offer Small Group Training [...]

I’m just going to put this out here: it is downright difficult to compete in the Marketing For Fitness industry these days, let alone set yourself up for long-term financial success. I read a statistic recently that indicated there were nearly 37,000 health clubs/fitness centers in the United States alone. So, how in the world are you going to make sure that what you offer not only brings in enough clients to keep your head above water, but also generates enough revenue that you can rest assured that the lights will come on for another day and you may even be able to take that vacation you’ve been dreaming about for years?

    

April 15

Staying In Front Of Your Audience | Profit Marketing Solutions

Make an appointment with us here to see how Profit [...]

As a fitness marketing professional, it is my job to ensure I am on top of the latest trends in digital marketing so that I can apply that knowledge to campaigns I am running for my clients. I am used to getting questions that begin with … “that sounds great, but how do I…” followed by a lot of silence while they wait for me to explain how they can incorporate a new trend into their own marketing campaigns.


April 15

Video Killed The Radio Star | Profit Marketing Solutions

If “a picture is worth a thousand words”, what is [...]

 “According to ReelSEO, 82% of surveyed marketers said that Video Marketing for Fitness Businesses has had a positive impact on their business.”So what, exactly, should you be creating videos about? Customer Testimonials – Easily the best way to ensure an emotional connection with your potential consumer base, using real people to speak about their experience with your company via video has great potential for creating trust and down the line conversion to become your next customers.

April 13

Branding – Does It Even Matter? | Profit Marketing Solutions

If I say the words “brand value”, would you even k [...]

Just incorporating these few suggestions into your marketing for fitness campaigns and every day interactions with consumers should help solidify your brand value in the marketplace. Ensure that every interaction you have with consumers remains positive, engaging and enhances your overall message.

April 13

Personal Training Online Marketing For Success | Profit Marketing Solutions

As a gym owner myself, I know too well the struggl [...]

Every one of those FitnessMarketing strategies may get customers thru your doors, but none of these methods are efficient, or in some ways, ethical, business practices. The good news for you is that I have discovered a handful of highly successful ways to promote my club and boost membership and I want to share the top five methods that have gained positive results for me.


April 13

Reating Authentic Customer Relationships In A Digital World | Profit Marketing Solutions

Can you remember a time before technology dictated [...]


As marketing for gyms owners and fitness professionals, we are an industry that depends entirely on building and maintaining strong customer relationships to drive sales, sustainability and growth. Think about the leaders, the gyms that consistently have a deep membership roster, get the best reviews on Yelp, are recommended to others – these are the companies that put the customer first and those who don’t can not maintain a foothold in this economy – the competition is too great.


April 13

Simple Guidelines In Gym Promotions | Profit Marketing Solutions

I strongly believe in the content first-value firs [...]

we are all in business to make money, right? How do you go about transitioning these prospects into actual, paying clients? Create an advanced Fitness Marketing and retargeting campaign. Play the long game and offer prospects the free valuable content they crave in whatever medium they are used to up front, and then retarget this group via Facebook ads and a nurture campaign for an offer you can be certain will pique their interest.

April 12

Double Booked – Bot Marketing To The Rescue | Profit Marketing Solutions

What’s that saying – there are never enough hours [...]

While, until recently, artificial intelligence (AI), was only a central theme in a science fiction movie, today, it’s becoming a mainstay for marketers.   In recent years, many Fortune 500 companies have turned to AI/bot marketing to collect data for more personalized Marketing For Gyms approaches.


April 08

Daily Content And Conversion Rates: Why Are They Important? | Profit Marketing Solutions

One of the hottest debated topics, when internet m [...]
DAILY CONTENT AND CONVERSION RATES: WHY ARE THEY IMPORTANT?

One of the hottest debated topics, when internet marketing for gyms professionals get together, is how often a company needs to post to create the optimal customer engagement. According to a popular social media pre-scheduling tool who crunched the data from 10 different studies, companies need to post to Facebook, Instagram and LinkedIn at least once a day, Pinterest 11 times per day and Twitter 15 times per day for optimal results. Breaking down those figures further helps one understand the best way to engage with your audience on each of these popular social media platforms.

Facebook

Using Facebook ads that have optimized user-friendly landing page is the best way to convert lookers into customers on this social media platform that has over 1.47 billion customers on a daily basis. Target your potential audience by their interest to make sure that you are showing up regularly on the feed of people who are going to be interested in your products or services. According to Word Counter, multiple photos, videos, and links may seem more interesting and attention-grabbing, but data shows that the simplest posts (i.e., single photo attachment or status-only) reap the most engagement. Give your audience something that they will be interested in receiving in exchange for their information. Write compelling headlines to raise the click-through rate on articles that you post.

Instagram

Instagram is the fastest growing social media platform in the world. Give users promo codes that will make them want to use your products along with good calls to action from your company’s bio. This article from Entrepreneur reinforces, “never underestimate a good call to action (CTA), even though Instagram is a visual platform, an enticing call to action will help change casual viewers into customers.” Run contests to get your customers to show how they are using your products. Use Instagram stories to tell a compelling brand story.

LinkedIn

LinkedIn is a powerful platform when it comes to business-to-business sales. Use your fully completed profile to make a compelling case for why people should do business with your company. While you do not want to stuff keywords in, make sure to use as many as possible in ways that make sense. Create optimized links in your bio.

Pinterest

Pinterest is a visual site, and research shows that the best visuals for this platform are 736 pixels by 1102 pixels. Food and drink pins along with how-to pins do amazing on this site as long as you have a compelling headline with your keywords in it and good visuals. Make it easy for people on your site to pin your content straight to their personal pages on this platform.

Twitter

Engaging your customers by asking questions is one of the most effective ways to drive conversions on Twitter. Images are another powerful way to engage your audience on this platform. Evenings and weekends often have the best engagement rates but try it with your own A/B tests as your results may be different.

Using each of these platforms is a powerful way to engage customers at each step of the sales funnel. Yet, each requires a different approach. The most important tip, however, is to consider the relevance of your target audience on each platform. Employ these tips to drive customers to your business today.

Article Source: https://pfmarketingsolutions.com/2018/11/19/the-importance-of-daily-content-and-conversion-rates/

April 08

What Potential Clients Look For In a Fitness Website? | Profit Marketing Solutions

With all the different gym services out there righ [...]

WHAT POTENTIAL CLIENTS LOOK FOR IN A FITNESS WEBSITE

With all the different gym services out there right now, most people like to check the websites of local fitness centers to find one that is right for their needs. Since customers rely so heavily on fitness websites to make their decision, having the right site can help to attract plenty of customers to your business. An effective gym website will always contain these categories.

Services Offered by the Fitness Center

One of the key sections in any fitness website will be the types of services a gym offers. List all of the tiers of membership along with their costs and the benefits you get with each tier. Also, include the types of fitness opportunities your company provides.

Clients are interested in finding out about things like weight lifting machines, cardio machines, and free weights. Be sure to include every service offered, even small ones like tanning beds or working televisions. People who are thinking about visiting your gym want to learn what types of things they can get when they go to your location.

Schedules and Descriptions for Gym Classes

If you offer any sorts of classes at your fitness center, be sure to include these on your website. Classes normally require enough details to be their own page instead of simply being included on the gym’s website. People like to see which days of the week classes are offered on so that they can decide if the classes fit their schedule before they join the gym.

It is a good idea to include the name of the class, the name of the instructor for the class, the prices, the dates, and what sort of activities are included in the class. A good format can be a monthly calendar that lets you click on the name of each class for more information.

A Frequently Asked Questions Section

Often called an FAQ section, this is an area where you will list out common questions that people have and then provide a quick answer to them. Be sure to include questions about when you are open, the age limit for your center, the types of machines you have, and anything else you notice a lot of people asking about.

Having an FAQ section is helpful to both you and your customers. Potential clients will like it because they can quickly and easily get answers to questions they probably have. It will also be useful for you because you will not have to spend time answering the same questions over and over again.

Customer Testimonials

At your website, you should have a client feedback section. You can post a form for customers to fill out and possibly post some of the good reviews for others to read. Having reviews are important for a number of reasons. Reviews let potential customers know that others enjoy spending time at the gym and using the fitness services there.

Having a spot that asks for reviews on your website also boosts your business because it signifies that you care about what customers think. Potential clients who see your website asking for feedback will feel like your gym cares about a positive customer experience.

Information About Trainers

Most of the people checking out a gym’s website will be those who do not have a lot of experience with working out in gyms. For these sorts of clients, knowing that the gym has trainers can be quite reassuring.

Include a section that lets the customers know how many trainers you have and what areas of fitness the trainer specializes in. If possible, provide a list of prices and trainer contact information. This will let people email or call trainers to ask about the possibility of scheduling a meeting at your gym.

Conclusion

Remember that your fitness website does not just need to contain this information; it also needs to make it easy for customers to find the information. Instead of jumbling up all of these categories on your website, cleanly divide them into sections that can be accessed by clicking a clearly labeled title on the gym’s homepage or menu. Having an informative and accessible website will help your fitness center appeal to new people who might be interested in signing up for a membership.

Are you putting a fitness center? Get the edge on your competition with the powerful digital marketing for fitness services of ProFit Marketing Solutions. We can help you bring in more customers than ever before!

Read Full article on https://pfmarketingsolutions.com/2018/11/21/what-potential-clients-look-for-in-a-fitness-website/

April 01

Must Know About Marketing For Fitness - Profit Marketing Solutions

For our clients, we offer qualified leads via eBook downloads that captures names and emails. From there, we have created a nurturing email sequence that is tied in to a marketing for fitness challenge that will be running soon in our clients’ gyms.

We’ve been doing this a long time and know, for a fact, that there are a ton of “tire kickers” out there. These are the people who will sign up for every free trial at a gym and just jump from one to the next without ever committing. That’s why one of our main marketing mediums is running fitness challenges. People sign up for and pay to participate in the challenges.

April 01

The Latest Trend In Digital Marketing Fitness|Profit Marketing Solutions

For a while now, many marketing gurus have been trying to convince companies that they should ditch the traditional company webpage and rely solely on social media channels and aps.
For some industries, it does make sense right now as that is where the majority of their clients spend time researching-getting information from Tweets and Facebook posts, relying on other people to tell them what a great product they found.

March 26

Reaching Your Target Demographic | Profit Marketing Solutions

At Profit Marketing Solutions, we strive to stay a [...]

Marketing is expensive and it does no good to throw money at a campaign that ultimately doesn’t convert a single client. That said, the best marketers take a step back and analyze the audience they wish to reach in order to craft the right message to reach them. You must “determine what segments exist in the overall population and create a clear and complete picture of the characteristics of a typical member in this segment”.