August 06

What Is Telemarketing? | Contactopia

Telemarketing is one of the most divisive strategies in modern marketing because many organizations have been known to use irritating or unethical practices in telemarketing. One of the most negatively-perceived versions of telemarketing is known as “robo-calling,” a practice that involves using a pre-recorded message delivered through an automatic dialing machine that can contact thousands of people every day. Because of these and other unpopular methods, there are many government regulations of telemarketing in several countries throughout the world.