January 22

Swimming school education franchise

Big Blue Swim School, one of the fastest-growing s [...]


Founded by U.S. National Champion swimmer Chris DeJong in 2009, Big Blue takes a holistic approach to swim instruction, developing critical life skills like confidence and self-esteem consistent with children’s developmental levels. Backed by private equity firm Level 5 Capital Partners, the largest CorePower Yoga franchisee and third-largest national yoga studio operator, the brand has the depth of leadership and strong investment model to emerge as a leader in the underserved swim school industry.


We considered the size of the industry and looked at the players already in the space; there wasn’t really a dominant player who was removing pain points for parents and maximizing franchisee success. We knew we had the franchising expertise to become that and today, that player is Big Blue Swim School.