February 06

Capital Partners Started Small, Became Big And Partnered With Swim School

These differentiators include Big Blue’s data-driv [...]

Additionally, Big Blue leverages proprietary technology via its scheduling and tracking software LessonBuddy™ to better understand customer behavior, which leads to optimized capacity planning. Finally, Big Blue builds state-of-the-art pools designed to meet the demographic needs based on market research.

February 03

Five Reasons Investors Should Consider A Swim School Franchise

With eight out of 10 parents agreeing that swimmin [...]

Multi-unit franchise opportunities are available for qualified candidates looking for their next big franchise opportunity, and veterans receive a 10 percent discount on the $75,000 franchise fee. The total investment for one Big Blue Swim School ranges from $1,825,500 to $3,687,000, as noted in Item 7 of the Franchise Disclosure Document. To learn more or inquire about Big Blue Swim School best franchises to buy.

January 24

An Industry In Demand Means a Strong Investment Opportunity

“Big Blue’s four points of execution—explain, demo [...]

With eight out of 10 parents agreeing that swimming is a necessary life skill, there is a strong market demand for swim schools and an equally strong investment opportunity for franchisees. Parents are willing to invest in their child’s safety and, as a result, swim lessons are needed by every parent in America.  

January 22

Swimming school education franchise

Big Blue Swim School, one of the fastest-growing s [...]

Founded by U.S. National Champion swimmer Chris DeJong in 2009, Big Blue takes a holistic approach to swim instruction, developing critical life skills like confidence and self-esteem consistent with children’s developmental levels. Backed by private equity firm Level 5 Capital Partners, the largest CorePower Yoga franchisee and third-largest national yoga studio operator, the brand has the depth of leadership and strong investment model to emerge as a leader in the underserved swim school industry.

We considered the size of the industry and looked at the players already in the space; there wasn’t really a dominant player who was removing pain points for parents and maximizing franchisee success. We knew we had the franchising expertise to become that and today, that player is Big Blue Swim School.

January 13

Best franchise opportunities in usa

Big Blue Swim School has emerged as a leader in th [...]

Everything we do is data-driven,” said Thompson. “Big Blue has 10 years of customer data to inform their decision making process. Most early-stage top franchises can’t claim that.

January 02

Franchise Opportunity - Big Blue Swim School

There are numerous advantages to choosing to go in [...]

Big Blue Swim School plans to grow the brand through franchising to 150 units by 2021. Big Blue Swim School’s distance-based curriculum, coupled with the available real estate in high-traffic areas, make it a standout franchise opportunity in the $3 billion swimming lessons segment.

essential life skill

  • Can’t be outsourced or automated
  • Amazon-proof
  • Parents will always invest in their children

$3B industry

Swim school financials stack up against other franchise concepts with the added bonus of contributing to the health and well-being of children

Growing Industry

Athletic participation for kids ages 6 through 12 is down almost 8% over the last decade.* But participation in swimming is growing, with 52% growth in year-round swim memberships from 2000 to 2017**

No Dominant National Player

With no dominant players in the swim-lesson space, and recent decreases in state and local spending, the market demand for quality swim schools focused on basic skills is high.

Other brands in the space leverage existing pools, or have dedicated swim lessons but poor real estate and difficulty finding and retaining talent. This opens up an opportunity for Big Blue Swim School to emerge as a national player.

*Sports & Fitness Industry Association and the Aspen Institute.
**USA Swimming.

Evolution of the swim school

From cold and cramped to fun and fully equipped!

1980s: Rec Center or Community Center

  • Freezing cold water
  • Busy shared facility with lots of noise and distractions
  • Limited class availability and inadequate teacher training
  • No online system for scheduling or tracking progress
  • No fun for kids!

1990-2000: Third-Party Facilities

  • Limited kid-friendly and parent amenities
  • Deep pool only with cold water and strong chlorine smell
  • Shared facility and adult locker rooms
  • Limited class availability
  • Scheduling by email or phone

Dedicated Facilities 2.0

  • 5,000-9,000 sq. ft. facilities in B real estate locations
  • Not maintained to match customer expectations
  • One pool only (smaller learn-to-swim size)
  • Can’t accommodate multiple kids at one time
  • No full-time instructors
  • Limited technology to track progress and manage lessons

Next Level: Big Blue Swim School 3.0

  • 10,000-14,000 sq. ft. facilities with two pools (regular and small)
  • Appealing A-to-A real estate locations
  • Water is 90 degrees, air temperature is 91+ degrees
  • Noise-controlled viewing room with Wi-Fi
  • Full-time, fully benefitted instructors
  • Lessons for multiple age groups during the same 30-minute window
  • LessonBuddy™ to track progress and manage lessons by mobile

Why Now?

Now is the time for a national leader to emerge in the swim school space. Big Blue Swim School has the strong branding, resources and teams to take the lead.

Contact us today for more information about this exciting opportunity to become a part of our team:


If you’re ready to dive in and begin the application process, click here for the franchise application.