March 20

Big Blue Swim School Prepares To Grow Through Franchising

“The consumer proposition, lifetime value of each [...]

In 2017, Level 5 Capital Partners, an investment company that grew from one Core Power Yoga studio to become the third largest national yoga studio operator in less than a decade, acquired a majority stake in Big Blue Swim School, and plans to grow the brand through franchise opportunities.

March 17

Top Reasons to Buy a Big Blue Swim School Franchise

As the brand begins implementing its accelerated p [...]

Big Blue Swim School’s real estate footprint falls between 10,000 to 14,000 square feet and is the perfect filler business for these vacancies. Its ability to attract families and drive-by traffic to other businesses makes it an extremely attractive business option for landlords. While competitors in the swim school space typically connect new education franchise owners to local real estate brokers who source Class C or Class D locations, Big Blue Swim School has a team of eight dealmakers that use data-driven real estate assessment methodology to identify prime real estate in trade areas across the country that fit the brand’s member profile.

March 13

Big Blue Swim School Gears Up For North Center

DeJong explained that ahead of the opening, the br [...]

This pre-opening strategy will be applied to franchise locations in the future as the company begins growing with qualified education franchise partners. To learn more about franchise opportunities with Big Blue Swim School.

March 11

What about Big Blue Swim School makes it unique within its industry?

I was coaching a local swim team in Evanston and t [...]

Beyond opening a fifth corporate location in the North Center neighborhood of Chicago in March 2019, I plan to expand in Chicago and grow in Florida, Texas, Southern California, Denver, Charlotte, Northern New Jersey, Georgia and Washington, D.C. Working alongside Level 5 Capital Partners, our franchise opportunities plans include 90 new location agreements by the end of 2019, and up to 150 by the end of 2020.

March 09

Big Blue franchise specifically wants to expand in the Texas

Thompson, who said the Big Blue Swim School’s Item [...]

Big Blue Swim School has gained a solid foothold in its home state of Illinois, and now, the brand plans to expand with its franchising efforts throughout Texas.

March 06

looking for swim school franchise owners to develop in Northern New Jersey

“Competitors in the space are primarily focused on [...]

“We are literally knocking on doors of properties that fit our profile, even if there’s a current tenant, to make sure we have the very best location. As an experience-based business that drives a lot of traffic to shopping centers, Big Blue Swim School is very attractive to landlords. The right real estate is pivotal to our success from a consumer standpoint, and our turnkey, hands-on approach to sourcing real estate and managing the process from lease negotiation through the construction makes it very easy for franchisees to open locations.”

March 04

Big Blue Swim School is in a unique position to deliver the highest quality swim lessons

Big Blue has a team of eight members to assist in [...]

Big Blue Swim School’s entry into the Boston market is also a product of Atlanta-based Level 5 Capital Partners’ acquisition of a majority stake in the brand. After growing CorePower Yoga from one studio to become the third-largest yoga studio operator in the U.S., Level 5 decided to make another strategic investment in Big Blue Swim School. Part of Level 5 Capital Partners’ plan is to grow the brand to 150 locations by 2021 through swim school franchising.

February 21

Five Reasons Why Investors Should Be Looking at Swim School in 2020

This is huge because it allows for us to maximize [...]

To Kenny’s point, Big Blue leverages a data-driven real estate assessment that identifies prime real estate in trade areas for a turnkey solution. Furthermore, franchisees receive support from Big Blue’s dedicated real estate team, whose tools include leading construction and operations software. New pool marketing launch automation optimizes pre-opening.

February 14

Funding options available to Big Blue Swim School’s

Funding options available to Big Blue Swim School’ [...]

The brand can also provide assistance to prospective franchisees who are looking to partner with others on a Big Blue Swim School fitness franchise.

February 06

Capital Partners Started Small, Became Big And Partnered With Swim School

These differentiators include Big Blue’s data-driv [...]

Additionally, Big Blue leverages proprietary technology via its scheduling and tracking software LessonBuddy™ to better understand customer behavior, which leads to optimized capacity planning. Finally, Big Blue builds state-of-the-art pools designed to meet the demographic needs based on market research.

February 03

Five Reasons Investors Should Consider A Swim School Franchise

With eight out of 10 parents agreeing that swimmin [...]

Multi-unit franchise opportunities are available for qualified candidates looking for their next big franchise opportunity, and veterans receive a 10 percent discount on the $75,000 franchise fee. The total investment for one Big Blue Swim School ranges from $1,825,500 to $3,687,000, as noted in Item 7 of the Franchise Disclosure Document. To learn more or inquire about Big Blue Swim School best franchises to buy.

January 22

Swimming school education franchise

Big Blue Swim School, one of the fastest-growing s [...]

Founded by U.S. National Champion swimmer Chris DeJong in 2009, Big Blue takes a holistic approach to swim instruction, developing critical life skills like confidence and self-esteem consistent with children’s developmental levels. Backed by private equity firm Level 5 Capital Partners, the largest CorePower Yoga franchisee and third-largest national yoga studio operator, the brand has the depth of leadership and strong investment model to emerge as a leader in the underserved swim school industry.

We considered the size of the industry and looked at the players already in the space; there wasn’t really a dominant player who was removing pain points for parents and maximizing franchisee success. We knew we had the franchising expertise to become that and today, that player is Big Blue Swim School.

December 30

Best Franchise Opportunities in USA

When you are looking for a best franchise to buy o [...]

  • Learn more about owning a Big Blue franchise.

Franchise Opportunity

With prime real estate available, now is the time to tap into the $3 billion swim lesson industry with Big Blue Swim School Franchise opportunities.


With a best-in-class consumer offering, strong brand leadership and support, proprietary technology and a strategic growth plan to reach 150 Units by 2021, Big Blue Swim School Franchise is primed to be the leader in the category.

Available Markets

The brand’s dedicated real estate team is canvassing the country to find the best real estate, and has identified 550 trade areas that fit the brand’s member profile. See what markets we are targeting around you to owning swim school children’s franchise.


Big Blue Swim School is awarding franchise agreements throughout the country to qualified individuals and groups that are looking to be a part of life’s big moments for families in their communities.


See what Big Blue Swim School’s parents have to say about why their families love the brand.

Contact us today for more information about this exciting opportunity to become a part of our team:


If you’re ready to dive in and begin the application process, click here for the franchise application.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings may be made only through delivery of a Franchise Disclosure Document.

Big Blue Swim School provides its Franchise Disclosure Document (FDD) electronically as a .pdf attached to an email. In order to receive our FDD, you must maintain a working e-mail account and keep Big Blue Swim School updated with your current e-mail address at all times. To open the .pdf attached to the email, you must have Adobe Acrobat Reader 7.0 or higher installed on your computer. To download Adobe Acrobat Reader, please visit You will need a working printer properly connected to your computer system in order to print all or portions of the FDD.