February 08

Web Design Company for eCommerce | 247 Labs

The ecommerce industry is growing rapidly every ye [...]

How ‘Good Design’ Will Help Your Ecommerce Business Grow Faster Than Ever

The ecommerce industry is growing rapidly every year, but that doesn’t mean that all ecommerce businesses are growing at the speed they’d like.

Whether your sales are actively lagging or just okay, if your business is like most, you want to grow your revenue faster. And, here, good design is one of the most effective growth tools you can put to work to get there.

What does “good design” comprise? It covers nearly every aspect of your ecommerce’s external elements, from your company’s logo design, to your website’s appearance, to your marketing brochures, to the user experience itself. All must be smartly designed. The reason is simple: Poor design will undermine your business.

So, now that (hopefully) you’re convinced that strong, smart design is for you, here are six strategies to help you achieve it:

Your ecommerce business is only as strong as your website. If visitors are met with inept design and slow load speeds, they’re going to leave before you’ve had a chance to engage them, much less make a sale. Research from Stanford reveals that 75 percent of internet users surveyed will make judgments about a business’s credibility based solely on how its website looks.

A Kissmetrics infographic, moreover, shows that by the time your website hits four seconds of loading time, you’ve already lost 25 percent of your potential viewers.

To reduce your load speeds, think about what you want your ecommerce website to include. If it’s laden with data-intensive graphics and photos, load times will be longer than what you’ll see with a sleek, cleanly designed website using minimal graphics. Still, the takeaway here is not that you should eliminate photos and graphic elements from your entirely. Instead, the lesson is to use design elements smartly for maximum impact and quick load speeds.

That’s what Basecamp (project management software) does on its home page and product pages. It uses large fonts, a few smart colors, fun illustrations and great copywriting to explain its product. Its pages load quickly and are highly readable.

Next are those photos: Many ecommerce stores out there remain photo-heavy, and that can be problemmatic. Make sure that you minimize your photo file sizes as much as possible while still maintaining good photo quality.

Then there’s color: Artful and intentional use of color, white space and text can go a long way to your achieving smart design. Throw in a few minimal brand-specific graphic elements to create a website that is a pleasure to navigate.

But, overall, when you work with your website designer, be sure to communicate that quick load speeds are a high priority.

  1. Target existing customers, using remarketing ads and email campaigns.

It’s more cost-effective to sell to existing customers than it is to acquire new ones. If you want to grow your ecommerce business quickly, focus some of your marketing efforts on gaining repeat sales from current customers. Two great strategies for engaging with these people are: “remarketing” ads and email campaigns.

Google’s remarketing ads target users who have already visited your website. This means that the people receiving these ads are those likely to be the most receptive to your message — because they’ve already sought out your business on their own. An eye-catching ad design steeped in your visual brand will help to keep your business on your customers’ minds. Pair that compelling design with a valuable offer, and those existing customers will flock to your site to take advantage.

You might also want to consider reaching out to past customers with an email campaign. Email is still a highly effective tool for contacting customers, especially web-savvy, smartphone-toting customers who are comfortable shopping online.

Just be careful that your email campaigns are well-designed. Here’s an example of one that wasn’t, from the grocery chain Foodtown. The email is too busy and it’s impossible to quickly tell what’s going on. Instead of highlighting everything your company offers, highlight a few key items or services.

The way people access the internet has changed. Over the years, the number of users accessing the internet from computers has declined, while more and more people access the internet from their mobile devices. As of November 2016, mobile devices became the most popular way to access the internet.

When you build an ecommerce site, it’s wise to optimize it for mobile users. Otherwise, the site will be behind the times and lose you business. After all, there are few things more frustrating than trying to navigate a traditional, desktop website from your smartphone.

Your ecommerce website design should also be responsive. This means that it is designed to visually adjust to the size/shape screen on which it appears. And, the most responsive websites not only adjust to the new screen size, but they’re also intuitive and easy to navigate, as well.

If you’re serious about achieving rapid growth with your ecommerce business, you need to embrace the landing page. A landing page is a web page specifically devoted to a single product or offer. And, unlike your traditional website home page, every element is laser-focused on a single call to action and intentionally designed to convert.

So, feature each marketing offer and product with a unique landing page on your website. You may even want to consider creating landing pages for specific target audiences. That way, people who search for your product online will be taken to a web page that caters to their specific needs and perspectives.

When designing landing pages for your ecommerce website, remember to eliminate distractions, provide a clear call to action and make it easy for the customer to complete that call to action.

Below is a good example of an effective how-it-works landing page from QuicklyLegal, an online service that helps entrepreneurs, freelancers and small businesses create, sign and manage legal agreements on any device. There’s a clear call to action (START FREE TRIAL), concise content and useful examples of the product in action.

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February 08

Web Design Software with eCommerce | 247 Labs

Tumblr is a place to express yourself, discover yo [...]

I’m not exactly putting my neck on the line in predicting video will be big. It already is. From media sites that are pivoting to video, to more ephemeral video on social networks, and video in website design – it’s everywhere.

Video, however, remains a bit of a controversial ecommerce web design toronto element to some UX professionals. Especially in ecommerce, it can be seen as a distraction, lumped in the same category as auto carousels (just read the comments on a previous article about video backgrounds).

However, as always, the usefulness of video depends on what the website and designer are trying to achieve. I still believe hero/background video has a place on desktop – for example, click through the GIF below to visit the new Barbican website and I defy you to say the video background doesn’t convey the scale and splendour of the Barbican’s architecture.

February 01

What is eCommerce Web Design? | 247 Labs

Web Design helps brands to deliver a solid first i [...]

A website having a simple yet impactful web design helps a business to create a strong web presence, cope up with the online competition and entice millions of target audiences. The highly creative web designers. use latest technologies and tools to create out-of-the-box responsive web designs that flawlessly work on all browsers, operating systems and devices.

Responsive websites designed by the company exactly match the brand image and empower clients to take their businesses beyond the geographical boundaries & earn incredible profits. If you are tired of boring web designing solutions and looking for something exciting, then the company has the right talent and experience to match your expectations and help you to succeed in the online industry.

eCommerce web design solutions of Web Design. are trusted by worldwide merchants for their online stores. The creative ecommerce web design toronto of the company have a knack for creating outstanding web designs.

They have given a creative life to thousands of eCommerce ideas and helped online merchants to dominate their competitors. eCommerce websites designed by the company have ranked high in the Google search results and attracted high traffic.

February 01

Best Free Ecommerce Web Design Software | 247 Labs

PSD to HTML is in great demand across the industry [...]

A well-managed website can do wonders for a venture. But, how it can be achieved when a business is already running an older version.

Yes! You got it right. You can attain it by opting PSD to HTML services where the old static website gets converted into the new one with dynamic pages. Make sure that you hire the sources who are well-apprised of all the norms and guidelines of this conversion methodology.

Today, web design companies have pulled their sleeves up for PSD to HTML conversion in past few years. They find the methodology more beneficial, fast and productive.

It saves times of both the development and service outsourcing companies and proved trend-setting technique for website redesigning. Everything flows freely during PSD to HTML conversion providing each aspect is considered & implemented properly.

Suppose you own a traditional website and want a new brand interface with all trending features integrated into it. What would you do? You would probably consult with a reliable development & ecommerce web design Toronto Company to redesign your website.

What if you get your website redesigned without any change. This is what you can achieve by outsourcing PSD to HTML services Make an Inquiry about this news.

January 24

eCommerce Website Copywriting Via the SEO Web Design | 247 Labs

This is a more recent style of website copywriting [...]

This kind of web site copywriting is specially designed for search engine optimization. However, the skills of the web site copywriting using the SEO eCommerce web design Toronto enhances your web site beyond belief.

They are the kind that is unlike no other websites you have seen. The advertisements are accurate and the keywords are all included in the SEO web design of your web site as well. This will ultimately attract or generate more traffic and potential customers to your website. With this kind of website copywriting technique, there is no way to lose. That is if you actually have products or information that others need or want. The design then again of your products and how they are displayed are up to you. The SEO eCommerce web design Toronto takes care of the advertisement and the keywords, as well as the portion of the text that appears on the website itself.

January 23

Best Magento eCommerce Development Company | 247 Labs

If you’re in the Toronto area and seeking the very [...]

For quality website development Toronto customers can count on us. We will take care of every aspect of your eCommerce development, from SEO to optimizing page loading times. You don’t have to pay a fortune for a high-quality, eye-catching website, thanks to our templates website services. For the best in lower-cost web design, Toronto businesses can take advantage of our Web Design Two Nine Nine package gives you your ideal site for as little.