September 18

Award-Winning Digital Marketing Agency

Digital marketing agency helps your business to gr [...]

Digital marketing agency helps your business to grow. If you're looking for the best digital marketing agency to grow your business, then you can get in touch with Supple. Supple is an award-winning digital marketing agency in Australia. They use different digital platforms to grow your business. They can help you to design your business website according to your needs. Visit Us for more information.


September 09

Web Site Design - The Best Ways To Build A Brand Name

Branding is essential for Web Design. Web design c [...]

Branding is essential for Web Design. Web design can do more than making a site look good - it can be a powerful strategic weapon that enhances financial returns and creates a competitive advantage. Its time to make web sites accountable. Its time to make design decisions based on metrics and business goals.

A good design will get you more leads. There are different components like company logos, unique selling propositions (USP), as well as images straight or not directly associated with brand name structure. Everyone should strive to create a brand and that includes individuals and small businesses. Since building your website is usually the first step towards the entire subset of work that goes into building your brand, here are ways to make your website work for you to add value to your brand:

Logo design

Your logo is usually the first thing a user sees. While branding one needs to offer special attention to the dimension as well as the location of the logo design. In the Western world, we read from left to right, top to bottom, so it makes sense to put your logo in the top left of your website so that users can immediately identify who owns the website. If it is placed on the left top corner on one Web page then it must occupy the very same position in the other Web Site pages as well.

-TAGLINE

Once the user sees who owns the website, they'll want to know what it is you do. This is where you explain what you do with a tagline. Your tagline should be short and snappy, summarizing what you do.

Things to ask yourself when writing your tagline:

         What are you? A designer? A writer? A developer?

         What do you do? Design websites? Develop games?

         Where are you from? Country? City?

         Are you a freelancer or do you work for a studio? Are you looking for work?

Make The Website For Others And Not For You:

The other effective way of branding is by associating your solutions or products to your customers. Most businesses end up building websites to show off how large or successful they are. Their "About us" page extends into multiple scrolls and almost reads like an unfinished book. Their blog posts are almost always about the conferences they participated in, the weekend party they had, an employee's birthday they celebrated, and the brand new features of their product.

While all of that is good, it's just not that important. Focus on building and maintaining a website for your readers, visitors, or customers. Don make it about you because your customers don care.

Simplicity Is The Ultimate Sophistication

Simplicity is almost always a part of success stories for a reason. Simplicity has a way of easing up things. It has a way of getting things done. Simplicity is in everything from effective writing to some of the world's best designs. If you want to build the brand name and also anticipate brand commitment from your customers then your site needs to be different. Simply put it should be uniquely built with Simplicity.

Keep your web design simple. Uniformity has to be preserved at using a few of the basic components like the photos, color pattern as well as the typography. , if there is and also sudden abrupt change in radical elements sudden adversely affects the branding Components aspects The targeted audience is obliged to the thought that the business is not confident concerning exactly what it does.

Language And Communication

The material of the website should be similar to pitching the right words to the right audience. If the services or product is for the young generation a little casual language could work. Also, humor can be welcome. Then additional formal language requires to be used if the item or service is for the elder generation and company.

July 07

How are Apps Bringing a Revolution in the Healthcare Industry in 2020?

Innovation That Inspires Profitability

Do you wish to find a doctor? You can use your mobile phone and search the web. The better way is to use an app that lets you find doctors in your area. It goes further by letting you set an appointment for a physical consultation or a remote examination. You can use the same app or another app to record your heart rate and blood pressure and send the data across to your doctor during remote consultation through video. Your doctor recommends a further course of action. This is the power of mobile apps that are changing the way health care operates. Mobile app development solutions are much in demand in healthcare – by healthcare providers and as independent apps, for the general public. 

July 03

Quick Way To Check For Nofollow And Sponsored Links On A Webpage

If you need nofollow and Sponsored Links checker extension! Supple tool will check and highlight the webpage you are viewing for all recently supported rel tags announced from Google. Rel=nofollow, Rel=sponsored and Rel=ugc. Use this extension will show you very quickly with colour coding the types of rel tags a website has on its links.

June 05

Conversion Rate Optimisation - Your 3 minute guide

Conversion rate optimisation can be challenging an [...]

Posted by Hamish

Getting people to visit your website is great, in fact, it is a large part of the puzzle, but, the question is, do you know what to do if you have solid incoming traffic, but that traffic is not completing the gaols you need them to. In other words, if they are not purchasing, signing up, or downloading your products – you have a problem. If you want to improve your conversion rates, it’s time to master CRO or conversion rate optimisation. Today, our focus is on helping you understand what CRO is, how it benefits your business, and effective tactics to use.

Reduce Page Loading Times

You know when you’re at a café and you take a seat? You read the menu, you wait for service, you see things happening around you, and yet, they don’t come to you. It is frustrating isn’t it? It is the same really when someone comes to your website. If the page is slow to load, or elements do not load, then studies show people will abandon your website. Imagine, all that hard work getting them to your site, just for them to leave.

How do you expect to convert website traffic if your visitors are unable to load your landing page quickly? Improving website speed should be a priority as it reduces loading times

According to Akamai Technologies, your website should load within 3 seconds. Otherwise, 40% of your website visitors will leave your page. Amazon – the e-commerce giant – has proven that 100ms latency in loading speed can cause sales to drop by 1%! If you are a business expecting sales of a million dollars, then 1% is a sizeable number.

Make it a habit to test your loading speed regularly and ensure you optimise conversion rates on your website, Use tools such as Google PageSpeed, Pingdom Tools, or GTmetrix. If possible, also use a lightweight theme, remove unnecessary plugins from your website and reduce your image or video sizes.

 

Write Powerful Headlines which Inspire or Provoke Thought

Headlines serve an important purpose – they call the attention of your target visitors and they make it easy for people to skim to parts that may be more of interest if the content is long. The key thing to remember, however, is that the headlines need to be compelling, not just placeholders. Your goal is to pique the curiosity of your potential visitors so they are more likely to click or act on it.

A few good examples of powerful headlines are ones that ask questions, offer to solve a problem, give out directives, or promise to instruct or provide information. Without a powerful headline, you can end up wasting your leads by not being able to convert them.

In an analysis of headlines conducted by the Content Marketing Institute; the following conclusions ensued:

  • Write headlines with an average of 8 words to get 21 percent more click-throughs.
  • Add numbers on your title to boost click-throughs by 20 percent.
  • Use hyphens to separate and/or emphasize thoughts or details.

Keep Your Checkout Funnel as Short as Possible

The checkout funnel refers to the steps that customers need to take to reach the end goal –a paid transaction or sales. To facilitate conversion optimisation, you must simplify this process and require as few steps as possible.

A traditional checkout or sales funnel involves four steps: awareness, interest, decision, and action. A complex sales funnel looks is convoluted and long. It may include requiring your customers to set up an account, subscribe to a newsletter, input the products they want to buy, agree to your store policy, and go through a complicated payment procedure. This is exhausting and will discourage your visitors from making a purchase.

Avoid this mistake by keeping the checkout process as simplified as possible. Fluid website navigation and requiring minimal info from your customers is the sweet spot for higher sales conversion.

 

Utilise Strategic CTAs and Placement

The Call to Action (CTA) is one of the most important elements to look into for higher website conversion optimisation. CTAs can come in a variety of forms: buttons, pricing tables, or pop-ups. You can conduct tests to see which of these types to implement.

Ideally, your CTA should be visible across all pages of your website. They should be prominently positioned to optimise responses from your visitors without necessarily being obtrusive. To ensure higher conversion using your CTA, you must take three important things into consideration.

Firstly, think about the positioning of your CTA. Experts agree that placing it on top of the page is more effective than when it is below the fold. Second, its colour and shape should be visually arresting so that your website visitors will notice it easily.

And finally, make your CTA message benefit-oriented. Avoid the traditional CTAs that do not offer anything of value such as “click here” or “download now”. Instead, focus on the benefits such as “show me more” or “get started free”.

As we mentioned earlier, undertaking A/B testing (for colour, words used, and positioning) can all lead to important ongoing improvements.

Tap into the Power of Visual Stimulus

A huge percentage of successful websites with high conversion rates rely on their visual elements. If you want to increase your conversions, you need to consider the power of good photography or stellar imagery. Choosing high quality and high-res photos on your website’s landing page can help increase your conversion rate. Not only does it make your page more attractive, but it also reflects on your brand’s credibility.

Engaging your audience with engaging images is just one aspect to consider though. The images must also be accompanied with text content that is compelling enough to convert!

 

Highlight Verified Payment Systems, Free Shipping, and Other Symbols of Trust

When you are trying to sell your customers something, it is important that you gain their trust. If you have no trust, then no matter what you do to improve your on-site conversion rate optimisation factors, you will be pushing the proverbial uphill.

There are several ways to build rapport, which includes offering verified payment systems. Using trusted symbols such as Symantec SSLs and Verified can increase your customers’ trust. And when customers trust businesses, this leads to an increase in sales.

Aside from a reliable payment method, offering free shipping can also help you generate more sales conversion. The high cost of shipping and handling has been linked to shopping cart abandonment. Make sure you address this by offering your customers free shipping, whenever you can, even if it means absorbing some of it into your overall price of sale.

If free shipping is too costly, you can set a minimum order amount for them to get free shipping (but keep the threshold reasonable).

Conversion rate optimisation can be challenging and as a practice it is constantly evolving. Make sure you analyse the current strategies you have in place to see if they are helping you reach your sales goals. If they are not, look at your data and determine where you can implement tweaks to boost conversions. Or if you are lost and unsure what to do, or don’t have the capacity to do it yourself, call Three Piece Marketing, we are here to help.

April 27

7 Things Every Great B2B Website Does Well | WHM Creative

We’ve all seen them: websites that instantly grab [...]


April 06

Website Development Company in India-Website Design Company in India-Primis Digital

Looking for a website development company or websi [...]

Looking for a website development company or website designing company in India? Hire Us! We have expertise in all website development services in India.

February 04

Website Designing Company in Delhi - Biz Glide Web Solutions

Biz Glide Web Solution - Offering a complete web d [...]

Biz Glide Web Solution | Dynamic Web designing company in Delhi. A company leading in professional web designing and digital marketing, cheap SEO services in Delhi & SMO services. Get web hosting and domain free for one year with your first purchase from Biz Glide Web Solution. Offer available for a limited period of time. Avail this exclusive offer before its too late. Visit bizglide.in or contact us on our customer care number today to get started!

December 18

Best Wix Web Design Services

Cyblance have complete control over the look and f [...]

At Cyblance, we offer mobile-friendly wix website design so you never miss a potential customer to your website. Mobile is changing the world. Now everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.

October 09

Car Dealership Website and Mobile App Development

Certainly, Social media integration helps to reach [...]

Furthermore, recent studies say that customer impression makes a great impact, while online vehicle sales are increasing. Thus, dealers should design their website like a “customer-centric” to gain major advantage over their competitors.


September 11

Best Freelance PHP Developers For Hire

There are many different technologies available fo [...]

There are many different technologies available for web development. However, PHP easily takes the lead when it comes to developing and designing a website from scratch. The open-source programming language is effective for creating dynamic and engaging web pages for delivering inclusive interactive to all the users.

August 12

6 Reasons Why Every Company Need A Responsive Website

Trend reports have estimated that 60% of the websi [...]

A website employing responsive web designing techniques will have significant impact on the appearance and execution of the website on mobile devices. You can get a responsive website if you hire a responsive website development company that can make your website look beautiful and mobile-friendly.


What is responsive design?


Responsive design means resizing and reformatting the website design to optimize user experience and design. It means that the design and development of a website should respond to the user’s device screen size, orientation and platform. In other words, responsive website is a website that should have technology to respond automatically as per user’s preferences. The search engines like Google also prefer responsive website design and it has also resulted in increased SEO which help potential customers to find out you easily.


Here are some of the most important reasons to consider responsive website design:

https://www.deaninfotech.com/blog/6-reasons-why-every-company-need-a-responsive-website

July 16

Belangrijke Factoren Die U Niet Kunt Negeren Bij Het Ontwerpen Van Een Website

Verschillende website-ontwikkelingsbedrijven bieden uitstekende online oplossingen en Expertmedia.be is een van de leidende ontwikkelingsbedrijven die u kunnen helpen in Website maken Gent.

July 16

Website maken Gent

Wilt u een Website maken Gent? We hebben een van d [...]


July 15

Build Your Website Well Optimized For Search Engines with Expertmedia.be

If you are looking forward to Website bouwen Gent [...]