August 13

marketing for fitness businesses | pf marketing

We creates powerful plans to generate leads, gain more clients and promote your business effectively. Possess a plan of action and implement it to have a profitable fitness business. Learn how to maximise your resources so that you can save money in your personal marketing.

August 01

Fitness Content Marketing

Fitness club and gym owners who care about their clients and want to best serve their needs can use data to make marketing decisions that bring new clients and improve services offered to existing clients. Data-driven marketing decisions are for fitness Marketing professionals who believe in getting results through accountability and hands-on support.

August 01

Most Effective Ways To Overcome Marketing For Gyms's Problem

A slimdown Facebook promotion is perfect for a group of women looking to get in shape for summer. Starting January 1st when the marketings for gym motivation is at its highest and ending the first day of summer would be the ideal timeline. Since you’re trying to attract new members to your gym, the “Summer Slimdown” would be a unique program that a coach would put together for fast weight loss and a toned summer body.

July 05

FITNESS MARKETING IN 2019 | Profit Marketing Solutions

Social media! It’s so important to educate the una [...]

July 04

How Can I Promote My Fitness Business | Profit Marketing Solutions

When something happens do you look at the situatio [...]

July 03

How To Make Fitness Marketing | Profit Marketing Solutions

We’re focused on the things that appear to need attention right now, and it takes away time from being able to work on income producing activities. You’re going to get burnt out if you keep running like that.

July 02

The Quickest & Easiest Way To MARKETING FOR GYMS | Profit Marketing Solutions

I can never reach the end of my to-do list. That’s [...]

A full-time job for a customer service rep, we wanted to offload some of the frequently asked questions for both my gym and my marketing company, using two different bots.

July 01

Successfully Marketing Your Health Club | Profit Marketing Solutions

I will let you in on my thoughts in a minute, alth [...]

For me, having a professionally-built website for my gym along with a strong social media presence has brought my business to the forefront of personal training gyms in my area. It’s a no-brainer – saves time, money and gives us the professional look to attract the elite level clients we cater to.

June 28

Why Do People Join Gyms | Forward Thinking Fitness

When you have made the decision to hit the gym and [...]

These are some of the things that make the selection process easy for you. Each gym is established to offer a specific set of instructions. They could be experts in helping surgery patients in healing therapy, or just those who help athletes find the right personal trainer for gym tool.

June 27

Fitness Marketing In 2019 | Profit Marketing Solutions

Are you looking for marketing solutions for your g [...]

Anyone would compare the offerings and the facilities while joining a gym. A targeted customer may visit multiple gyms nearby and then compare all the features. Gym in scottsdale owners should keep an eye on their competitors and get all the information about their policies, prices, offers, and special activities.

June 27

Fitness Marketing Success Center | Profit Marketing Solutions

Social media is a great place to advertise your se [...]

Marketing for fitness can be the right answer to the above question. The fitness industry is really competitive and you may have to try a few innovative tactics to stay ahead in the race. Many customers switch from one gym to another if they get a better offer or good service there.

June 26

3 Powerful Online Marketing Tools For Business | Profit Marketing Solutions

It requires great skills and expertise in the indu [...]

Use an attractive and eye-catchy signage at prominent place outside your gym. Fitness marketing requires all-in-one digital marketing efforts to help you gain more customers.

June 20

Fitness Marketing Success Center | Profit Marketing Solutions

The fitness industry is becoming competitive day b [...]

Clients often keep looking for the best deals around them each season. Fitness marketing requires new tactics and great branding skills to make their clients stick to their marketing for gym for a longer period of time. You need to motivate the clients and help them achieve their personal fitness goals so that they would return to your gym every time.

May 07

How To Sell MARKETING FOR FITNESS BUSINESSES|Profit Marketing Solutions

It is a good idea to include the name of the class [...]

Often called an FAQ section, this is an area where you will list out common questions that people have and then provide a quick answer to them. Be sure to include questions about when you are open, the age limit for your center, the types of machines you have, and anything else you notice a lot of people asking about.

Having an FAQ section is helpful to both you and your customers. Potential clients will like it because they can quickly and easily get answers to questions they probably have. It will also be useful for you because you will not have to spend time answering the same questions over and over again.

May 03

Double Booked Bot Marketing To the Rescue | Profit Marketing Solutions

What’s that saying – there are never enough hours in the day? As a small business owner, I am quite familiar with the phrase. Wearing a million different hats, I always find that there is so much work left over at the end of the day that even if I double book my time, I can never reach the end of my to-do list. That’s why I have turned to automation to offloaded some of my day-to-day tasks.

Automation, as a whole, has completely redefined customer service across nearly all industries. With the ability to offload frequently asked questions and follow up sequence emails to a “bot”, my time can be redistributed to activities that will actually close deals and earn income for my businesses. Some day, though, and probably sooner than I would like to admit, the technology will allow us to take ourselves entirely out of the sales equation with bot marketing.

While, until recently, artificial intelligence (AI), was only a central theme in a science fiction movie, today, it’s becoming a mainstay for marketers.   In recent years, many Fortune 500 companies have turned to AI/bot marketing to collect data for more personalized Digital Marketing Fitness For Gyms approaches.

I, personally, rely heavily on automated nurture campaigns that run constantly, alerting prospects of upcoming events in my gym. By gathering information such as their name, location, email address, and cell phone numbers, we can set dates for email and text message campaigns to be sent out without much effort on our part. In fact, much of our business model relies on the ability to automate integrated campaigns between Facebook ads, Infusionsoft, ClickFunnels, Textedly, and Calendly.

Digital Marketing Fitness
Digital Marketing Fitness

Recently, though, we have begun to explore more of what ChatBots have to offer. Most of our business is gained through Facebook and we frequently interact with customers on this platform and via Facebook Messenger. A full-time job for a customer service rep, we wanted to offload some of the frequently asked questions for both my gym and my marketing company, using two different bots.

A relatively new option, with few early adopters in the industry, we are pushing this technology to its limits. Essentially, we are creating an entire funnel by forcing answers to questions that would lead a prospect into either a trial at my gym or to set up a call regarding specific program options for PROFit. Just as in a live sales call, we word the questions in a leading way to get the most specific answers we can so that the prospect is pre-qualified for a product before an actual employee has to jump in with more in-depth answers to questions they may have.

For the gym, we can program the bot to answer questions such as gym hours, location, goals – i.e. strength or weight loss, different membership levels and end with an invitation to click through to a trial offer, or, based on their answers, we can lead them into an actual membership purchase. For PROfit, we ask questions that relate to their goals – launching a business, attracting a specific set of clients, coaching or creating campaigns from soup to nuts – and we can provide a list of options that will fill their need which would then lead to a scheduled sales call from a live person. The sales team is then primed with the information they need to provide in-depth explanations for the best service options available to the prospect. (Leads are PREQUALIFIED!) This bot can also be set up to work as a chat feature directly from your website as people do not have to have a Facebook account to use Facebook Messenger.

Many companies, such as online clothing retailers, are using it to introduce potential customers to a wider array of products. For instance, say a consumer is looking at a specific jacket. The bot will ask for the size they would like to purchase and can then provide a few more pictures of other products in their size that may go with the jacket. (PERSONALIZED EXPERIENCES!)

So far, people seem to appreciate chat messaging. They can get answers to questions almost instantaneously from a bot and move on with their day. In fact, in a study by eConsultancy, it was found that 57% of customers prefer Live Chat over a Live Phone call!

But, bots do not have to be limited to Chats, either. You can program bots to keep your team updated as to what everyone else is doing. You can set it up to assist with scheduling, create ongoing analytics of sales, or even create and manage polls.

One thing that you must keep in mind is that this type of AI is still in its infancy, so you may not be able to program it to provide very complex answers to questions. And, it’s sometimes difficult to know how someone might respond to a question. They are best used for questions you may find in the FAQ section of your websites. In fact, recent research suggests it may be another 5 years or so before they can be accurately relied upon to actually sell a product for you through a series of more complex interactions. That said, it is perfectly set up for an initial interaction with a prospect because it is always working, regardless of the time of day.

Let me leave you with this thought though…while automation in any form does free up your time to focus on other pressing tasks on a daily basis, there is sometimes no substitute for actual human interaction with a potential client. Use automation to nurture, answer common questions and inform prospects about upcoming events, but ensure that either yourself or a live employee is able to reach out and close sales if the automation is not enough.


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