“A majority of franchisors rely on franchisees or local brokers to find the right site for them based on their knowledge of the market versus empirical data. At Big Blue Swim School, we have an eight-person in house real estate team to handle this process for our education franchise partners. This team includes an analyst, construction manager, facilities manager, four deal makers throughout the country and a head designer. The team uses data-driven real estate assessment technology to find locations that will work for franchise partners.
The brand can also provide assistance to prospective franchisees who are looking to partner with others on a Big Blue Swim School fitness franchise.
Big Blue’s white-hot fitness franchise growth can also be attributed to another type of investor as well: semi-absentee franchise partners looking to maximize their time and their capital. Thanks to LessonBuddy™, the brand’s proprietary lesson planning and scheduling software, Big Blue investors can track costs, efficiencies and volume for data-driven transparency in terms of their ROI. Furthermore, according to Thompson, “LessonBuddy™ allows families to reschedule lessons at the touch of a button” which optimizes the business by filling gaps left by rescheduled or cancelled lessons.
Additionally, Big Blue leverages proprietary technology via its scheduling and tracking software LessonBuddy™ to better understand customer behavior, which leads to optimized capacity planning. Finally, Big Blue builds state-of-the-art pools designed to meet the demographic needs based on market research.
Multi-unit franchise opportunities are available for qualified candidates looking for their next big franchise opportunity, and veterans receive a 10 percent discount on the $75,000 franchise fee. The total investment for one Big Blue Swim School ranges from $1,825,500 to $3,687,000, as noted in Item 7 of the Franchise Disclosure Document. To learn more or inquire about Big Blue Swim School best franchises to buy.
Founded by U.S. National Champion swimmer Chris DeJong in 2009, Big Blue takes a holistic approach to swim instruction, developing critical life skills like confidence and self-esteem consistent with children’s developmental levels. Backed by private equity firm Level 5 Capital Partners, the largest CorePower Yoga franchisee and third-largest national yoga studio operator, the brand has the depth of leadership and strong investment model to emerge as a leader in the underserved swim school industry.
We considered the size of the industry and looked at the players already in the space; there wasn’t really a dominant player who was removing pain points for parents and maximizing franchisee success. We knew we had the franchising expertise to become that and today, that player is Big Blue Swim School.
Everything we do is data-driven,” said Thompson. “Big Blue has 10 years of customer data to inform their decision making process. Most early-stage top franchises can’t claim that.