We considered the size of the industry and looked at the players already in the space; there wasn’t really a dominant player who was removing pain points for parents and maximizing franchisee success. We knew we had the franchising expertise to become that and today, that player is Big Blue Swim School.
Everything we do is data-driven,” said Thompson. “Big Blue has 10 years of customer data to inform their decision making process. Most early-stage top franchises can’t claim that.