Based on 2019 data, Email Marketing is Ranked as the Most Effective Marketing Channel. Email marketing beat SEO and social media too! But, you may wonder why there’s such a hype about email marketing in spite of being so old. Well, that’s because emails are still accessed more often than social media or search engines too. Data from 2018 shows that about 85% of adult internet users are spread across the world who check their emails often. That beats out search engines by 15% and social media by 22%—not small numbers in an industry that gets excited over single-digit conversion rate improvements. This is why building a successful email marketing campaign is far more important than ever for business owners.
Search Engine Optimization can be difficult if you do not know how to optimize for it. If you do not optimize for search engines then literally no one will be able to find your business. In the previous video, we talked about how SEO works and the basics of technical SEO. In this video, we will talk about On-page SEO and a few techniques needed to rank higher. The main aspect is to optimize your content for your business. You need to learn about what searches your niche customers are looking at. In addition to this, you need to do Keyword analysis to form the basis of your on-page SEO activities. In a similar light you need to look at websites that you are competing with and base strategies on how you would be a step ahead. You need to review your website’s HTML and CSS code to see if anything is slowing down your website for opening. This would mean that you need a website developer to tweak your code to ensure that your HTML and CSS does not slow down the website. This would sometimes mean a complete rethink of your website coding. Sign up for services with externalexperts.com to ensure that you rank well on search engines and get a suitable ROI on investment.
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