There’s a need to be on social media, especially as a business - everyone’s on it! Facebook, Twitter, Instagram and YouTube are some of the popular ones. But as a beginner, all of this is overwhelming... It may seem very difficult. So how do you start? The first thing that you’ve got to do is pick the right social media network. It’s completely up to you - you can pick whichever social media network you’d like to be visible on. Top options include Facebook, Twitter, LinkedIn, Instagram and others. You sure could be on all of them but, you are going to end up dedicating limited time to each of them. Why be mediocre when you can be amazing on at least one platform?
What if I told you that the number of people who go online each day are still increasing - would you believe me? Well, that is the case. Today, businesses are opting for digital channels when it comes to marketing. That’s what digital marketing is! Digital marketing is a need because, users are available there and you can market your products/ services there as well! 2019 is a milestone year for several digital marketers - there are so many changes. However, irrespective of you being a beginner or an expert in digital marketing, it’s probably going to be a fresh start for you! Before I get into digital marketing any further, make sure you subscribe to this channel. I’ll be releasing a lot of marketing information, news and tactics which, you’ll be notified for. What is digital marketing? So, let’s look into what digital marketing is - Digital marketing is any form of marketing which exists online! Businesses make use of various digital channels like email, search engines, social media and other platforms which help them connect with their prospect customers.
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Great stories always start with humble beginnings. Today, we will talk about the founders of Flipkart, Sachin and Binny Bansal. Flipkart is an Indian e-commerce company that is based in Bangalore and founded in 2007. Both the Bansals are brilliant IIT Delhi graduates and ex-employees of Amazon. Flipkart started when the Bansals decided to lock themselves in their flat and start the company within their flat with a meager salary of Rs. 10,000 a head. We will talk about the how Flipkart came about and the initial struggles that the founders had to work against. As the co-founder of External Experts, Mr. Sandeep will look into the similar efforts that have to be taken by others to achieve their due results. We will talk about their growth story and how Flipkart today is a multi-million dollar company. The main thing is that you should never stop believing in your idea no matter how hard it is in achieving it.
Social Media is a term we have commonly come across over past few years. However, for a long time, people did not realize its contribution to marketing!
Today social media marketing has become one of the most effective and quick ways of marketing products/ services across the globe.
What is SMM?
You may wonder what Social Media Marketing is - Social Media Marketing is all about the promotion of your business on Social Media to Generate Leads | Create Engagement | Build and Maintain Brand Image to Sell your product/ services.
Top social media marketing platforms include Facebook | Twitter | YouTube | Instagram | LinkedIn and so on.
Social Media Marketing is not as easy as just uploading an image of yours with your friends. There’s so much more to it and it’s really interesting!
Based on 2019 data, Email Marketing is Ranked as the Most Effective Marketing Channel. Email marketing beat SEO and social media too! But, you may wonder why there’s such a hype about email marketing in spite of being so old. Well, that’s because emails are still accessed more often than social media or search engines too. Data from 2018 shows that about 85% of adult internet users are spread across the world who check their emails often. That beats out search engines by 15% and social media by 22%—not small numbers in an industry that gets excited over single-digit conversion rate improvements. This is why building a successful email marketing campaign is far more important than ever for business owners.
SEO stands for Search Engine Optimization and your job as an SEO expert is to ensure that your website and content have the best chances to rank high on the search engine results page (SERP). In simple words, you need SEO knowledge in order to help your website rank for keywords relevant to your business to increase traffic, leads therefore, conversion rates.
What is PPC | Types of PPC Pay- Per Click, also known as PPC, is an effective kind of advertising wherein, a brand places an advertisement online and pays each time a user clicks on it. There is no cost to place the advertisement. The cost is only you need to pay is when users engage with the advertisement. It may seem like a new topic to you but, guess what, you’ve been seeing it all over search engines and websites for a long time now. Remembering? Well, look at the ‘Ad’ Symbol next to search results- that's a form of PPC, called Search Advertising. These are ads that appear as search results on search engine results pages (SERPs)
Search Engine Optimization can be difficult if you do not know how to optimize for it. If you do not optimize for search engines then literally no one will be able to find your business. In the previous video, we talked about how SEO works and the basics of technical SEO. In this video, we will talk about On-page SEO and a few techniques needed to rank higher. The main aspect is to optimize your content for your business. You need to learn about what searches your niche customers are looking at. In addition to this, you need to do Keyword analysis to form the basis of your on-page SEO activities. In a similar light you need to look at websites that you are competing with and base strategies on how you would be a step ahead. You need to review your website’s HTML and CSS code to see if anything is slowing down your website for opening. This would mean that you need a website developer to tweak your code to ensure that your HTML and CSS does not slow down the website. This would sometimes mean a complete rethink of your website coding. Sign up for services with externalexperts.com to ensure that you rank well on search engines and get a suitable ROI on investment.
After working in a gym for a while, it’s easy to start losing focus on the important aspects of it. Therefore, we highly recommend implementing continuous training for your employees. Since so much of digital marketing fitness training relies on a variety of feedback it can be easy to accidentally cross over into what some individuals may interpret as harassing behavior, regardless of the intent behind the feedback. Having readily available training and resources such as literature can help your employees constantly improving performance and keeping your business professional and effective.
We’re looking forward to help you win your next Digital Marketing battle. Get in touch with us today at 210-332-3328 and schedule your free website audit. Are you ready for the big game!
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