GeeksChip is a digital marketing company established with a motto to make businesses go digital. We are a troop of geeks devoted to transforming our customer’s business visions into existence. We prefer to communicate clearly and appreciate an open and honest discussion anytime. We always think about the end since your end goals are essential for our strategy and push your business forward. GeeksChip treats you as a partner rather than a client since we must act hand-in-hand to grow together. It sounds cliche. But we are totally fine with it.
Our primary services are SEO, SEM, SMM, ORM, Web Designing, and Content marketing.
We have the end of the year and it is a time of summaries in every company. Entrepreneurs are analyzing what they have achieved in the last 12 months and are thinking about how to step into the next busy year here.
We encourage you to devote special attention to planning your digital marketing campaign, which is an ideal option for growing, but still small businesses. This is now the best time to pre-plan your advertising projects and choose those that can potentially bring the greatest image and sales benefits.
We will make your case easier. After brainstorming in the team, Licreative technologies chose digital marketing tools that are worth focusing on in 2020.
One of the key reasons is the forecasted significant increase in the share of online sales in the consumer spending portfolio. Estimates say that in 2020, the number of people who make at least one purchase online will get close to 2 billion or even break this limit. It is an army of customers buying both products and services.
So if you have a small business and you decided to grow your business in 2020, look for customers primarily online. Of course, you need to work successively on development, which is understood by investing in image and brand recognition. Don’t move without it.
Companies that do not have any brand are doomed to a constant struggle to stay afloat, they depend only on sales pillars and earned profit. By increasing brand awareness, services, and products, you will gain something priceless: protection against the effects of the impending economic slowdown.
The crisis of 2008 did not hit the world’s biggest brands, it strengthened them. He swept out of the market those companies that could not count on customer loyalty because they simply did not exist in their consciousness.
We have long wondered which tools we can confidently recommend to small companies, but ultimately we managed to select a group of four particularly recommended solutions. What have we considered?
Easy campaign launch – we’ve assumed that small businesses have neither the time nor the resources to bother with campaigns that require long planning and continuous monitoring;
Low cost – for this reason, in our list there was not even video marketing, which is a rather expensive strategy. Similarly, like influencer marketing and display campaign;
Measurability of effects – each of the proposed tools gives a wide range of possibilities in measuring its effectiveness, whether using web analytics or through direct feedback from customers;
Combining sales support with an image campaign – we wanted to recommend not only strictly sales tools, but also those that bring long-term image effects and contribute to building brand recognition;
It’s time to get to the point. Here are 4 tools that you should use in a digital marketing campaign for your small business in 2020.
For many, it can be a surprise, because apparently “email marketing is dead”. It’s not true. An email campaign can still be a great promotion tool for a small company because it is not expensive, its effects can be easily measured, it is susceptible to quick modifications if something goes wrong, and at the same time, it works perfectly in the process of increasing the brand’s reach. It is simple to configure and can be precisely targeted to a specific target group.
The advantage of an email marketing campaign, especially from a small company, is also that you can run it without having a website (although of course, you need to plan its creation anyway). We then direct traffic to e.g. the brand’s profile on Facebook.
Who we particularly recommend email marketing to:
● Internet shops
● Small service companies
● Small producers
● Companies looking for larger contractors (advertising emails are opened mainly by managers and entrepreneurs)
This was an obvious choice because there is no other tool that would allow you to launch an advertising campaign practically hour by hour and immediately began to bear fruit. We note, however, that the PPC (Pay-Per-Click) billing model is not so cheap at all, and if you also want to fight for the most competitive phrases, then be ready for the pain of the wallet. The alternative is to choose phrases with a long tail, less frequently searched, but much cheaper and more precise.
● Internet shops
● Companies acquiring customers locally
● Companies that want to increase sales immediately
● Content marketing
Our absolute favorite and tool that will still rule in marketing small businesses in 2020. Content marketing is modern and effective support for every SEO campaign (it is impossible today to effectively position a website without valuable content) and the best solution if you want to strengthen your brand image.
An investment in content marketing pays off for a long time, but at the same time, it is practically guaranteed and can bear fruit for years. Blogging, sponsored and popular science articles, infographics – it still works, and Google announces further rewarding brands that invest invaluable content. So if you can afford to choose only one tool for a digital marketing campaign, let it be content marketing.
● Beginner companies that need to build a brand
● Entrepreneurs expecting long-term effects
● Companies that above all want to achieve a high position in Google
● Companies operating in a very competitive industry, without funds for aggressive advertising activities
They could not be missing in this statement either. Social media is a natural choice for small businesses, which is also confirmed by statistics. About 60% of enterprises from the SME sector have a company profile on Facebook – most run it on their own, which is not a good idea.
The advantages of social media are obvious: huge reach, a multitude of options to promote the brand, the ability to precisely target ads, and interact with users. However, the problem with social media is that for a campaign to bring any benefits, you have to invest in it either a lot of time or a lot of money. If you do not have either, let it be your reserve option for 2020.
● Brands wanting to be close to customers
● Companies whose target groups actively use social media
● Companies from the beauty and clothing industries
● Small entrepreneurs offering handicrafts, unique, which are not often searched on Google
Regardless of which tools you ultimately choose, remember one thing: building a brand is the most important task that you face in 2020 and a pretty cool idea for a New Year’s business resolution.
The lack of new customers is one of the main reasons why SMEs die slowly and have to close their doors.
Marketing Digital is implementing marketing strategies carried out in the media digital, ultimately it is to translate the techniques of the offline world to the online world.
In the advances of technology that we have had throughout the generations we always find the already famous “resistance to change”, we resist because we are afraid to have to learn new things, however, this change is on our heels, something that suits small and medium businesses, because we can compete on the same board with big brands, but for that, we need to know
For SMEs it is no longer an option to have a digital presence, if it is intended to grow they must be within this world, the search and purchase processes are increasingly personalized and this is because the Internet plays a very important role in this process, Hence the emphasis on using digital tools for those who are looking for our services or products. Among the basic tools in which an SME must enter are:
Web page. Having a web page is the cover letter, with which the client will meet to reach you, it is always important to remember “The first impression counts a lot”, however, a web page alone does not help us if it does not We have the complement for it.
Images that speak of your service, it is incredible how graphics we become people, in general, we like the pages that tell us with an image that the business is about.
SEM is the acronym for Search Engine Marketing. When we talk about SEM, we usually refer to paid ads campaigns in search engines, although, being purists, SEM refers to any Marketing action within search engines, whether paid or not.
Social Networks are sites that can become a powerful tool to promote a business, service, product, or website. Platforms like Facebook and Twitter even have an advertising system for advertisers. Online advertising campaigns take social networks into account when building their strategies.
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ERP software often includes customer relationship management, accounting, core HR, and provide chain management features, but companies may find custom module combinations to suit their needs. Because of the complexity and number of features available through ERP software, it’s been traditionally adopted by large enterprise corporations, but recent years have proved that ERP software is beneficial even for little and medium-sized businesses (SMBs).
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The pandemic has changed how consumers behave and now as we head to the end of the year, as marketers it is our job more than ever, to shift our content marketing approaches so as to engage and add value to customers. There is fatigue from old messaging, there are shifts in the value propositions people react to, and there is a real shift in what is important to people. Frankly, if you do not adapt to your target audience’s rapidly shifting behaviours, then you’re missing out on a lot of opportunities for your business. And with research from The Content Marketing Institute showing that 72% of marketers have results that show content marketing increases leads, having content for your consumers is essential.
But therein lies the question: how can you ensure you are providing the right content for the right consumer at the right time especially in this new world? Here are our top content marketing approaches that you should consider.
Actually, let’s step it back a bit – let’s look at what businesses are doing wrong, then reframe it to look at what you should be doing.
Being online is not a guarantee that you will be able to drive traffic to your website and get people to purchase your products or services. Nor is having great content the secret to driving traffic either. As our founder Hamish often says to clients “I can give you the best paper on Napoleon Bonaparte, but if his history is not relevant to your business, then it shouldn’t be on your website. Content needs the X Factor to add Context”.
Here are some other areas where you may be missing the mark with your content development:
Being mindful of the above, developing content should be a methodical, strategy-led exercise that seeks to actively solve problems for clients and would-be clients – remember to talk to all points of your (re)purchase cycle.
A marketing strategy that defines the problems you solve, your audience and your point of difference is great, but if you have not considered how you will execute upon this, then you are missing a pivotal component. Make sure that your Strategy includes tone of voice, execution parameters (what to say, where to say it and even where not to) and actively solves problems. The build out a content calendar that covers everything from site content, white papers, blog content, guest editorial content, videos, social media and even press releases.
It is also important to identify meaningful key performance metrics which you can measure against so that you can make adjustments as and when needed.
Using the buyer journey as a guide, look to create different pieces of content that will be more likely to resonate with the intended buyer group. Focussing on a “Buy Me” or “Shop Now” Call to Action (CTA) in content which should be educating those who are in the consideration phase will likely alienate the greater majority. To run with the analogy we’ve started, when visitors are still in the consideration stage, share educational videos and posts that will help them see the benefits of choosing your brand over the other.
As a word of warning: whilst the messaging should change in each piece of content you share depending, the tone of voice, and who you present as a brand should always be consistent. Do not make claims you cannot substantiate or present yourself in a way which is not ion keeping with your brand.
As with all marketing, there is no one-size-fits-all solution in content marketing. When creating your plan, make sure that the distribution channels are identified too.
What types of content are you sharing on LinkedIn? On TikTok? On Facebook? How about on Twitter? But as importantly, should you be sharing on these platforms, or should you be keeping off some?
Further, have you considered channels beyond social media to determine where else you can distribute your content. Are you going to use a guest post service? A company newsletter or even online presentations.
But it doesn’t stop there, because as important as it is to be (or not be) on a certain platform it is just as important to work out how the different platforms work to support each other and similarly, how they drive users to progress down the funnel.
Beyond the need to consider the platforms, the inference is, you actually need to understand the platforms you are looking to use, and how your audience who use these platforms actually use them. In other words, if you want to maximise the potential of getting your brand known online, you have to learn which platforms your target market uses, what their behaviours are, and which content format is most effective for them.
Perhaps James Bond’s infamous cocktail direction is the best way to frame how you create content: Shaken not stirred. If you go out there and consistently serve up subtle variations of your content, you are really not shaking things up. People will potentially become tired of your content if you fail to serve them something new from time to time. And if they become bored, then they will shut off and you may lose a potential chunk of your audience.
When you are writing content, especially content that may sit on your site, remember your SEO principles. Don’t keyword stuff, and do not look for quick wins, but if you do know that your customers may be searching on a specific term, look to add value which answers that exact query.
If you are creating images or videos, then use the description and meta data to enrich the
Why share content if you do NOT know what is working? As we mentioned, it is important that you define metrics as part of your strategy which you can use to litmus test your content. Whether it is a landing page, a blog, or a social media video, you should have a way to measure whether your content is working. We know that the content of each piece will have its own intent and can be measured against slightly different metrics, but you should have an overall measure which you use to determine how well your strategy is working.
Measure the results of your content marketing efforts using analytics and data and then apply these insights to identify loopholes and gaps and then improve on your strategy.
Ultimately, producing content – as long as it is consistent with your overall branding – is a key approach to boosting your profile. The key is to turn ad hoc into meaningful content, as this then gives you a better chance of improving the results you get.
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