August 09

Best Freelance Digitalmarketing services consultant Bangalore

Searching for best Freelancing Digitalmarketing se [...]

Searching for best Freelancing Digitalmarketing services in bangalore?Contact us to succeed your services by SMM,SEM,PPC,ORM SEO.call @ 8639131079

August 04

Infographic design California styles and companies

Infographics have become a very efficient and popu [...]

Infographic design California styles and companies

Infographics have become a very efficient and popular way of presenting information in the last 10 years. Because it’s faster to watch images than to read the whole article. Information that is transmitted through a beautiful image. Digital art is extremely useful for quality, sympathetic display of information.
There is even a famous sentence “ONE PICTURE HAS A THOUSAND WORDS”. Guided by this sentence, an infographic is a real example. A lot of creative people today make infographics and try to make the best possible presentation of their idea.

This is one of simple infographic example

Improvement infographic and types

At the very beginning of the creation of info-graphics, there were simple colors and geometric shapes that indicated the step of a process. We currently have a combination of real images, vector images, music, and even slides (like mini-movies) that try to transfer a lot of content to a small area without losing the essence of the theme info-graphically.

History of infographic design

Over time, infographics began to be shown on social media and as such soon became one of the main marketing trump cards in marketing. We currently have an infographic on the market from free to very expensive and even up to a few hundred dollars.
The styles and types of infographics depend a lot on the business industry they present. Also cultural factors of the target group of people are very important

Styles example of infographic design in California


The display of the same infographic will be different for southern and northern California.

For example, the infographics for Southern California will be dominated by mild colors (yellow, light brown, ocher, sky blue, orange, etc.).Because people are mostly surrounded by these colors. But that’s why in Northern California the colors on the infographics will be more green, navy blue, brown, black, etc.). Because the climate and the coast are more focused on the greenery and beautiful forests of northern California.
So it is very important before you start making infographics that you actually contact the client. The reason why we do that to first understand the culture of our clients before we do any work.

10 INFOGRAPHIC agency by OUR CHOICE

Socalgraph – company is on the market for the last 20 years. They first start as a printing company and after while they put in their offer infographics as well. Company location is 8432 Steller Drive
Culver City, California 90232, (310) 928-2121. If you need commercial print and great fast infographic then you can easily contact them. They like to keep work simple and professional.

logo of salcalgraph

An agency that is one of the leaders in South Dakota in making infographics. On their official website you can also look at their clients such as DOVE, KODAK etc. If you look carefully at their section on the review website you will notice that they are a very professional, easy going and super friendly team. Our opinion is that they are one of the best in their city as far as infographics are concerned.

https://lemonly.com/

ADMEN – The company has existed since 1997 and owns two offices. One in Texas, Austin, and the other in Salt Lake cities, UTAH. Their enthusiasm, perseverance, and coexistence have led the company to be at the top of the industry. Address of Utah office is 299 S. Main St., Ste 1300
Salt Lake City, UT 84111
, and Austin office is 401 Congress Ave., Ste 1540Austin.

We have respect for this guys and highly recommend everyone who need infographics to use them.

https://admen.com/infographic-pricing/

Evokeideagroup – Very professional company with a great reputation and experience. The company’s CEO learned the job by working for AT $ T where she learned the secrets of the craft. For centuries, eager for better results and greater interests, it has created a strong and very stable company on the market. Big well-known companies do business with them. We highly respect their work and are very happy to recommend them to other companies. They are based in suburban Chicago, with headquarters in St. Charles, Illinois.

https://evokeideagroup.com/graphic-design

Nowsourcing is experts in their work. They know infographics incredibly well and as such are in high demand in the market. They have great knowledge, experience and enthusiasm. A very serious company that recognizes its goals very well. They are located in 189 Adam Shepherd Pkwy, Ste 17 – 237,Shepherdsville, KY 40165. We respectfully recommend them to other companies that need their service.\

https://nowsourcing.com/
July 25

Digital Marketing Expert in Kerala

Looking for a digital marketing expert in Kerala, [...]

Looking for a digital marketing expert in Kerala, India. Hire Me for the digital marketing consultant. We are the top services provided digital marketer in Kerala.


July 23

Site Web de planification et de publication.

Obtenir une page Web personnelle sur Internet n'es [...]

Vous devez d'abord créer un site Web. En fonction de votre niveau de connaissances en développement services de refonte de site Web, vous avez les options suivantes. Soit vous pouvez créer le site vous-même par programmation manuelle dans un programme d'édition comme Dream Weaver, Edit Plus ou Notepad. Sinon, il existe un certain nombre d'alternatives open source disponibles sans aucune exigence de connaissances préalables en programmation. Il existe de nombreux fichiers de gestion de contenu importants.


July 10

La différence entre le marketing entrant et les relations avec la presse 2.0

Le marketing entrant a connu une croissance étonna [...]

Le numérique prend une place de plus en plus importante dans l’industrie du marketing. En effet, il favorise actuellement, l’apparition de techniques marketing innovantes. Les pratiques en termes de relation publique ont évolué et internet a permis l’apparition de la Relation Presse 2.0 et de l’inbound marketing. Mais à quoi peut-on différencier ces deux techniques à priori semblables mais différentes ? Afin de répondre à cette question, il est nécessaire de nous focaliser une à une sur les deux techniques.

July 08

Online SEO Training In Chandigarh |Mohali |Panchkula

If Are you searching for best Online SEO training [...]

If Are you searching for best Online SEO training  Institute in Chandigarh  |Mohali |Panchkula? Online SEO Courses call now 9316222260.We are  the perfect place for those who desire to create your career in on-line Digital marketing (SEO), you tube video marketing....  India based company who provide a range of online marketing courses, with a team of staff who are marketing professionals with a proven track record. Our courses are all up to date and written by our team of marketing experts, having done market research we feel that our online courses now being delivered in a combination of text, video and graphics makes learning a lot easier.We are offering Professional SEO Training Courses in Chandigarh |Mohali |Panchkula and on the web Digital Advertising with live projects. You will get latest techniques of SEO create strategy to do work on live projects .

July 03

À quelle fréquence une entreprise doit-elle mettre à jour son site Web?

Malheureusement, les mises à jour régulières du si [...]

WordPress Refonte du site Web et un CMS facile en matière d’installation mais aussi rapide. Grâce à cette rapidité, celui-ci réduit d’une façon extrême les coûts par rapport au site développé sur WordPress en ce qui concerne l’ergonomie. Pour ce qui est du référencement et tout ce qui se rattache au SEO, WordPress offre de fortes garanties. Par contre, dans le cas d’un projet très délicat, ses limites se montrent d’une façon rapide. L’autre inconvénient est la sécurité, qui nécessite un suivi de près car WordPress est une proie des pirates à cause de sa popularité.

June 27

7 raisons pour lesquelles vous pourriez avoir besoin de repenser votre site Web

Si vous vous concentrez sur la génération Y, vos c [...]

Au fil du temps, vous voudrez vous assurer que votre présence interactive est cohérente. Mais à bout portant, commencez par cibler stratégiquement le véhicule que votre public est le plus susceptible d'utiliser.Chaque tendance est bonne à suivre, si vous souhaitez évoluer votre site web, il est fortement conseiller de faire la refonte. De nos jours les internautes et les professionnels du web sont nombreux à chercher et à créer de nouvelles technologies suivant le temps et en ce qui concerne le monde du web, celui-ci ne cesse de s’évoluer instantanément.

June 25

Battre les principales sources dinspiration en affaires

Quelles sont les 5 principales sources d'inspirati [...]

En effet, plusieurs sites ont attiré l’attention des intéressés grâce à leur facilité d’utilisation mais aussi grâce à l’accès facile en quelques clics. Certains de ces sites sont très performants et ont démontré leurs réussites dans le design de leurs pages tels : ComExplorer,Touch&Sell, Spendesk,ContentSquare,MisterBean.fr. La page d’accueil d’un site entreprise est l’image de l’entreprise en entière ainsi, les entreprises mentionnées ci-dessus font partis des meilleurs sites attirants et pratiques grâce à la réussite de leur design.

June 10

Comment choisir le meilleur CMS pour votre nouveau site Web

Le CMS (Content Management System est la combinais [...]

WordPress et un CMS facile en matière d’installation mais aussi rapide. Grâce à cette rapidité, celui-ci réduit d’une façon extrême les coûts par rapport au site développé sur WordPress en ce qui concerne l’ergonomie. Pour ce qui est du référencement et tout ce qui se rattache au SEO, WordPress offre de fortes garanties.

Par contre, dans le cas d’un projet très délicat, ses limites se montrent d’une façon rapide. L’autre inconvénient est la sécurité, qui nécessite un suivi de près car WordPress est une proie des pirates à cause de sa popularité.

Le point fort de Joomla en plus de la facilité de son installation est sa puissance de gestion. Cela met en valeur Joomla par rapport aux autres CMS. Il est également simple de faire les paramétrages de celui-ci. Sur Joomla, le support optimal tels les extensions et les modules mais aussi les thèmes sont proposés sans le moindre coût.

May 02

Publication de votre site Web | Étapes de conception de mer

Une fois les corrections effectuées et le site validé, il est temps de le mettre en ligne. A cette étape, le référencement entre en jeu. La visibilité du site et la place qu’elle aura au sein des moteurs de recherches en dépend. L’entreprise peut même opter pour un référencement payant. Ce référencement assure une bonne place pour son site web.

April 27

Top 10 Proven Benefits of Email Marketing for Businesses

Email Marketing can be defined as an act of sendin [...]

It has been a misconception among marketers and users that email has become an outdated tool, but the ground reality showcases reverse polarity, as still emails still have stronghold in a successful marketing strategy. In fact, in this modern tech-savvy era, it gives you the luxury to connect with your potential clients irrespective of place or time.

According to a study by 'Adobe', it has been estimated that millennials spend about 6.4 hours each day reading their emails. And not just millennials, with the help of mobile, a large volume of consumers use to mail daily and go through their inboxes irrespective of the daily routine they are going through. According to 'Lifewire', it has been predicted that there will be 4.2 billion email users by 2022.

Well that being the silver lining for why email marketing works, and why it is considered to be a valuable opportunity. But why is it so that a company or business opts for an email marketing strategy, are there other factors also which play a crucial role?

Let's see the various facets of the email marketing and how this can prove to be beneficial for your business, and it doesn't matter whether you are a budding startup or an established firm, but if you are not leveraging this tool of marketing, you are surely lagging in the market competition.

The Factor that makes email marketing outshine as compared to other mediums

The reason that plays at the backend of email marketing is, it’s customer-centric strategy, i.e. it values your customers, it puts them first and treats them as an individual and shows them that they matter to your business and are an important asset to your venture. This is done through the email with the help of greetings that are delivered to them day in and day out, whether it is for just a small purchase or anything else; it makes your customers feel important.

According to 'MarketingSherpa', 91% of the US adults like to receive promotional emails from companies they do business with. And according to an estimate by 'McKinsey', Email is almost 40 times more effective them Facebook and Twitter combined to help your business acquire new customers.

Well, that said about the importance of email marketing, it is indeed a sure shot way to reach your potential clients and leads. So, now let's

Deep Dive into the Ocean of benefits that Email Marketing brings for Businesses and Budding startups

For those of you out there, still confused or, are in dilemma, thinking whether Email marketing would be a right fit for you or not, we put before you the ten proven benefits to help you decide whether to go for it or not:

1. Build a Customer Centric Email

As per an estimate by 'marketing charts', 7 out of 10 users in the US prefer that the brand should contact them via email, so it becomes obvious for companies to invest resources and time on creating better email campaigns.

While building an email, one of the blunders done by email marketers is that they tend to create a 'one-fits-all' strategy and bombard the inbox of user with mails that may not seem to be relevant to him at first sight. So, you must have an integrated base of your customers as per their preferences and requirements and then you should segregate them into one, followed by compilation and then send an email. Now, this seems to be an effective way to address your potential client.

2. Optimization of your Marketing Campaign Budget

According to 'Forbes', if we consider ROI as one of the major factors why some marketing campaigns fail while other succeed, it was found that when it comes to calculating ROI, then for social media, it is not that easy, 44% of the businesses are clueless about their stats of ROI from social media.

That being the reason why businesses always face time and budget constraint, and this scenario may or may not be true in case of large businesses but in case of small businesses or budding startups, it would be huge on their budget margin to build a large business campaign.

When we say of email marketing then estimated ROI comes out to be 42:1, which is multifold better when compared to the other marketing campaigns. You do not pay for the print or the advertisement space occupied by your brand on various social media handles.

3. Provides Growth to your Sales

It has been estimated by 'Marketing Week's' sister brand 'Econsultancy', that revenue generated by email is around €29 billion in retail sales in the U.K. This shows a huge volume generated in terms of revenue, and you can also leverage the benefit of this tool by using techniques such as segmentation of consumers into groups and sending those email compilations based on their personalization.

You can make them act based on your mail campaigns by using some of the sales-boosting techniques such as ‘FOMO’ or Fear of Missing Out i.e. putting flash sales, free shipping, etc. or by addressing special offers on the eves such as Black Friday, Christmas, Halloween among others.

4. Learning Metrics to get the Scalable Results

It may consume time on your part when initially you tend to start making email marketing campaigns; it depends on how you address your customer. As we have discussed that people are accustomed to opening a mail, but they will open your mail, the time you have sent to them, or they will forget about it, or it will directly go in the trash, will depend on your mailing name or the subject line used by you. In other terms, the opening rate of your mail will decide that whether the user you are sending mail to, will turn out to be a potential customer or not. So, you must use a well accustomed baseline to address the subject of the email and the mailing name used by you.

5. Increased Bonding between Client and Service Provider

One of the motives behind email marketing is to build a strong relationship between a service provider and a client. You can take the help of email marketing to build this relation by providing them with the information specific to their needs. You cannot market your product on the door to door basis or create a huge media campaign, well that would cost you a lot on your pocket, so this email marketing has to turn out to be the best methodology to treat your customers individually and create a long-lasting bond with them.

6. Add on to More Traffic in your Pocket

Email marketing apart from being used straightforward to generate traffic can also be used other way round, such as we can use link of our blogs or websites or product descriptions as an attachment with the mail. When a user goes through your mail and finds it relevant, then he clicks through the links provided by you and hence from here you generate traffic on your other channels thus promoting your products and increasing traffic to your website, both at the same time.

7. Helps to Build Brand Recognition

It might be possible that people do not recognize your brand and when you would run the email marketing campaign, you will come across a plethora of new users, and it will help in building brand recognition and will take your brand to newer heights. Apart from this, you must involve engaging content with your email attachment, as lucrative content is the key factor that will turn users on and at times involve them in your marketing campaigns.It has been a misconception among marketers and users that email has become an outdated tool, but the ground reality showcases reverse polarity, as still emails still have stronghold in a successful marketing strategy. In fact, in this modern tech-savvy era, it gives you the luxury to connect with your potential clients irrespective of place or time.

According to a study by 'Adobe', it has been estimated that millennials spend about 6.4 hours each day reading their emails. And not just millennials, with the help of mobile, a large volume of consumers use to mail daily and go through their inboxes irrespective of the daily routine they are going through. According to 'Lifewire', it has been predicted that there will be 4.2 billion email users by 2022.

Well that being the silver lining for why email marketing works, and why it is considered to be a valuable opportunity. But why is it so that a company or business opts for an email marketing strategy, are there other factors also which play a crucial role?

Let's see the various facets of the email marketing and how this can prove to be beneficial for your business, and it doesn't matter whether you are a budding startup or an established firm, but if you are not leveraging this tool of marketing, you are surely lagging in the market competition.

The Factor that makes email marketing outshine as compared to other mediums

The reason that plays at the backend of email marketing is, it’s customer-centric strategy, i.e. it values your customers, it puts them first and treats them as an individual and shows them that they matter to your business and are an important asset to your venture. This is done through the email with the help of greetings that are delivered to them day in and day out, whether it is for just a small purchase or anything else; it makes your customers feel important.

According to 'MarketingSherpa', 91% of the US adults like to receive promotional emails from companies they do business with. And according to an estimate by 'McKinsey', Email is almost 40 times more effective them Facebook and Twitter combined to help your business acquire new customers.

Well, that said about the importance of email marketing, it is indeed a sure shot way to reach your potential clients and leads. So, now let's

Deep Dive into the Ocean of benefits that Email Marketing brings for Businesses and Budding startups

For those of you out there, still confused or, are in dilemma, thinking whether Email marketing would be a right fit for you or not, we put before you the ten proven benefits to help you decide whether to go for it or not:

1. Build a Customer Centric Email

As per an estimate by 'marketing charts', 7 out of 10 users in the US prefer that the brand should contact them via email, so it becomes obvious for companies to invest resources and time on creating better email campaigns.

While building an email, one of the blunders done by email marketers is that they tend to create a 'one-fits-all' strategy and bombard the inbox of user with mails that may not seem to be relevant to him at first sight. So, you must have an integrated base of your customers as per their preferences and requirements and then you should segregate them into one, followed by compilation and then send an email. Now, this seems to be an effective way to address your potential client.

2. Optimization of your Marketing Campaign Budget

According to 'Forbes', if we consider ROI as one of the major factors why some marketing campaigns fail while other succeed, it was found that when it comes to calculating ROI, then for social media, it is not that easy, 44% of the businesses are clueless about their stats of ROI from social media.

That being the reason why businesses always face time and budget constraint, and this scenario may or may not be true in case of large businesses but in case of small businesses or budding startups, it would be huge on their budget margin to build a large business campaign.

When we say of email marketing then estimated ROI comes out to be 42:1, which is multifold better when compared to the other marketing campaigns. You do not pay for the print or the advertisement space occupied by your brand on various social media handles.

3. Provides Growth to your Sales

It has been estimated by 'Marketing Week's' sister brand 'Econsultancy', that revenue generated by email is around €29 billion in retail sales in the U.K. This shows a huge volume generated in terms of revenue, and you can also leverage the benefit of this tool by using techniques such as segmentation of consumers into groups and sending those email compilations based on their personalization.

You can make them act based on your mail campaigns by using some of the sales-boosting techniques such as ‘FOMO’ or Fear of Missing Out i.e. putting flash sales, free shipping, etc. or by addressing special offers on the eves such as Black Friday, Christmas, Halloween among others.

4. Learning Metrics to get the Scalable Results

It may consume time on your part when initially you tend to start making email marketing campaigns; it depends on how you address your customer. As we have discussed that people are accustomed to opening a mail, but they will open your mail, the time you have sent to them, or they will forget about it, or it will directly go in the trash, will depend on your mailing name or the subject line used by you. In other terms, the opening rate of your mail will decide that whether the user you are sending mail to, will turn out to be a potential customer or not. So, you must use a well accustomed baseline to address the subject of the email and the mailing name used by you.

5. Increased Bonding between Client and Service Provider

One of the motives behind email marketing is to build a strong relationship between a service provider and a client. You can take the help of email marketing to build this relation by providing them with the information specific to their needs. You cannot market your product on the door to door basis or create a huge media campaign, well that would cost you a lot on your pocket, so this email marketing has to turn out to be the best methodology to treat your customers individually and create a long-lasting bond with them.

6. Add on to More Traffic in your Pocket

Email marketing apart from being used straightforward to generate traffic can also be used other way round, such as we can use link of our blogs or websites or product descriptions as an attachment with the mail. When a user goes through your mail and finds it relevant, then he clicks through the links provided by you and hence from here you generate traffic on your other channels thus promoting your products and increasing traffic to your website, both at the same time.

7. Helps to Build Brand Recognition

It might be possible that people do not recognize your brand and when you would run the email marketing campaign, you will come across a plethora of new users, and it will help in building brand recognition and will take your brand to newer heights. Apart from this, you must involve engaging content with your email attachment, as lucrative content is the key factor that will turn users on and at times involve them in your marketing campaigns.It has been a misconception among marketers and users that email has become an outdated tool, but the ground reality showcases reverse polarity, as still emails still have stronghold in a successful marketing strategy. In fact, in this modern tech-savvy era, it gives you the luxury to connect with your potential clients irrespective of place or time.

To read more click here: https://www.biz4group.com/blog/top-10-proven-benefits-of-email-marketing-for-businesses

April 18

Combien coûte la refonte du site Web en cms? – Neting France

Le CMS (Content Management System) est la combinai [...]
Accéder au contenu

Combien coûte la refonte du site Web en cms?

Le CMS (Content Management System) est la combinaison des logiciels utilisés pour la conception et la mise à jour des sites Internet ou des applications multimédias. Ces logiciels sont obligatoirement utilisables en simultané par plusieurs individus. La structure d’un site web doit alors passer par l’un de ces logiciels. Comme on peut le constater, le logiciel WordPress est sans doute le CMS le plus utilisé et connu en ce moment, mais il y en a bien d’autres.

WordPress

WordPress et un CMS facile en matière d’installation mais aussi rapide. Grâce à cette rapidité, celui-ci réduit d’une façon extrême les coûts par rapport au site développé sur WordPress en ce qui concerne l’ergonomie. Pour ce qui est du référencement et tout ce qui se rattache au SEO, WordPress offre de fortes garanties. Par contre, dans le cas d’un projet très délicat, ses limites se montrent d’une façon rapide. L’autre inconvénient est la sécurité, qui nécessite un suivi de près car WordPress est une proie des pirates à cause de sa popularité.

Joomla

Le point fort de Joomla en plus de la facilité de son installation est sa puissance de gestion. Cela met en valeur Joomla par rapport aux autres CMS. Il est également simple de faire les paramétrages de celui-ci. Sur Joomla, le support optimal tels les extensions et les modules mais aussi les thèmes sont proposés sans le moindre coût. Mais comme les autres CMS il a aussi son point faible, et la faille de Joomla se retrouve dans sa complexité. Etant donné que celui-ci est trop lourd. Il est généralement contre indiqué de l’utiliser pour la création de certains sites complexes.

Drupal

Drupal a misé sur la création des réseaux sociaux, cette plateforme s’est imposée comme un CMS fortement réputée grâce à sa personnalisation et surtout à l’intégration du framework Symfony sur lequel il s’appuie. Drupal est un outil très performant et de haute qualité professionnelle. Comme Drupal est lourd à cause de sa souplesse, créer un petit blog dépense plus de temps sur Drupal par rapport à WordPress et Joomla.

SPIP

Très apprécié dans le monde de l’enseignement et auprès des associations, SPIP est souple et la gestion de tous types de sites est assez simple que ce soit les blogs, les sites de presses ou les sites institutionnels. Les inconvénients résident dans les connaissances de l’intégrateur car celui-ci doit avoir de fortes capacités dans le Web.

Prestashop

Considéré comme le best des e-commercants, Prestashop est renommé comme une solution qui facilite la création des boutiques en lignes dans le minimum de temps et de coûts. La faiblesse de Prestashop reste dans son référencement SEO.

Magento

Très évolué, Magento est configurable avec beaucoup d’espace de gestion complet. Assez complexe, il nécessite un apprentissage. Comme il est l’un des CMS les plus lourds, il reste avec Magento les difficultés dans l’affichage rapide d’un site.

Le CMS peut gérer plusieurs sortes de contenus et a la capacité de stocker tous types de documents en ligne. Chacun de ces CMS a leurs points forts comme leurs points faibles. Choisissez celui qui vous convient le mieux !

Notre mission est simple: nous cherchons à aider les internautes à faire des affaires sur le web. Grâce à Neting France, vous avez le pouvoir de déchiffrer les meilleures solutions pour créer votre site, développer votre activité et augmenter vos revenus tout en ayant une vie plus riche et plus épanouissante. Fondée par Daniel Ammard, sa vision a toujours été guidée par un souci de simplifier la vie des webmasters. A travers notre site, nous souhaitons promouvoir la prise de parole en public sur le web et les échanges. Voir tous les articles par netingfr

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February 21

Qu'est-ce qu'une refonte de site Web?

La refonte d'un site Web est devenue vitale dans l [...]

Vous pouvez mieux modifier le contenu du wordpress site Web que les entreprises qui redessinent les services, mais lorsque vous souhaitez améliorer des facteurs externes tels que la navigation vers votre site Web, (c.-à-d.) Comment les visiteurs peuvent-ils trouver votre site Web, ou des facteurs comme la redirection vers un nouveau site Web avec des modifications d'URL, les services de refonte du site Web viennent à votre secours.


February 20

Combien de types d'inspiration existe-t-il?

Les conceptions Web 2.0 de French donnent à votre [...]

Les Solutions web en français de commerce électronique peuvent être utiles si vous essayez de vendre des produits sur votre site alors que les pages de destination sont conçues pour aider à capturer de nouveaux prospects et que les conceptions de blogs doivent être attrayantes pour les annonceurs payants.

Les solutions de conception de marketing Internet peuvent inclure l'exécution de campagnes Google Ad-word, le marketing Pay Per Click, le marketing sur les médias sociaux, les listes locales et les achats de médias, qui consistent essentiellement à acheter de l'espace publicitaire dans un espace médiatique.