September 04

Software Development Company London

Welcome to Satva Softech - the best software devel [...]

Satva Softech is here to accelerate business innovation with agile and smart software development London services. Being a software development company London, we offer custom software development service for both big enterprises and start-ups.


With valuable suggestions and advanced software solutions from our software developers UK, you can easily optimize your business working for boosted productivity. We are a pioneering software development company UK that understands the complex needs of business and craft software accordingly to empower their businesses.

Ready to collaborate with us to capitalize on our pioneering custom software development service? Talk to us now!

August 29

website development company adelaide

CloudPro Infotech is a boutique website development company in Adelaide. Staffed with senior, experienced, and top website developers Adelaide, we can help both start-ups and Fortune 500 businesses to create and launch web-based applications and digital products. Our website development company in Australia can design and develop websites that help drive sales and leads for clients via delightful conversation rate optimization, user-experience, and excellent web design. From website maintenance Adelaide services to SEO services in Adelaide, we are the best at offering everything.


CloudPro Infotech is also famous as a mobile appdevelopment company Adelaide. Our Software development company in Adelaide experts can create apps that grow and adapt in line with your clients demands and employees growth, while also offering a constant experience across every device. This saves your money and time by avoiding rebuilding and redesigning of applications and websites.


Let’s talk about your idea. Connect with us today!

August 17

Why is e-commerce on the rise and what is the future of ecommerce in India after 2020

SSI is a web development company.

According to the IBEF, Indian retail trade is one of the fastest-growing markets in the world. The retail industry is supposed to reach Rs 76.87 lakh crore (approx. US$ 1.1 Trillion) by 2020. Recent trends in retail drive home the fact that e-commerce is set to play a vital role in the growth of this sector. The Indian e-commerce industry is expected to be worth US$ 700 Billion by 2020, and there are expected to be 220 million online shoppers by 2025.

July 13

Why Developers Choose Shopify for E-commerce Business Startups?

SSI is a web development company.

The charm of digital retail is irresistible. Digital retail sales are increasing dramatically day by day, which is one of the main reasons why shop owners are taking their businesses online. But when beginning a business, one must make various considerations before launching an online store.

Shopify custom e-commerce development can be of great help to you if you have little to no technical knowledge. You only need to hire a Shopify store developer to create a user-friendly online store.

July 09

Post Lockdown – Bouncing Back – Automotive Industry

SSI is a web development company.

The Covid-19 pandemic has brought the entire world to a standstill. In an unprecedented and unseen situation, that seems to be right out of the script of a Hollywood blockbuster, the virus, which at the beginning of 2020 was reported as just a cause for concern with world health bodies sharing the Coronavirus symptoms widely to educate individuals who have been exposed to it, has now become a full blown pandemic with many first world countries doing their best to limit the extent of the impact.

July 08

Website Development and Design Company | UI/UX Design Services

Impressico Digital is the leading web design and development company that offers the best UI/UX design services. For an excellent, stress-free and hassle-free website designing and development experience, Impressico Digital is the right place. We are a one-stop destination to meet all your business’ online marketing requirements. From website development services, UI UX design services to SEO, SMO and PPC, to developing excellent content for your website, we do it all!

July 07

How are Apps Bringing a Revolution in the Healthcare Industry in 2020?

Innovation That Inspires Profitability

Do you wish to find a doctor? You can use your mobile phone and search the web. The better way is to use an app that lets you find doctors in your area. It goes further by letting you set an appointment for a physical consultation or a remote examination. You can use the same app or another app to record your heart rate and blood pressure and send the data across to your doctor during remote consultation through video. Your doctor recommends a further course of action. This is the power of mobile apps that are changing the way health care operates. Mobile app development solutions are much in demand in healthcare – by healthcare providers and as independent apps, for the general public. 

May 11

Building Effective Sales Funnel | Business Growth | Three Piece Marketing

Sales growth doesn't come from just having an amaz [...]

The Role of Sales Funnel in Marketing and Business Development

May 8, 2020

Posted by Hamish

We all know that the most important aspect of running a business is converting your audience into actual customers—READ: those who buy your product or service and hopefully, refer you to their friends, colleagues, and family.

Let’s say you have an amazing product or service but your target market doesn’t know you or they can’t see what differentiates you from the competition. This makes it difficult to grow revenue.

Timing is everything. If you hard-sell to tire kickers or those just canvassing, they may be turned off by your “aggression”. If you are running awareness campaigns to the component of your audience holding space in their cart, you risk losing them in the process.

It is important for you to evaluate your potential customers’ purchase decision journey. Identify how to approach them to raise awareness of your brand and then lure them into buying what you are offering. You can do that through a sales funnel.

So what is a sales funnel and how do you create one for your business?

Here is your step-by-step guide.

Sales Funnel Defined

A sales funnel, also known as a marketing funnel, is an essential marketing strategy and development tool that every marketer should use. Shaped like an inverted pyramid, it provides a breakdown of the stages or steps that a customer goes through in their purchase journey.

Now imagine you’re running an ecommerce website selling essential oils.  Before a person purchases your product, he or she could;

  • Search Google for “essential oils seller AU”.
  • Visitor sees an ad about your shop or discovers your business in the SERPs.
  • The user clicks on the link and visits your online shop.\
  • The user browses through your product listings and views the one he/she likes.
  • He/she adds items to the cart.
  • The user finalises the order by paying for it.

Stages in the Customer Journey Funnel

A funnel’s purpose is to provide sound promotional tactics based on the intent of your buyer. The funnel is divided into three or four stages that represent the steps the customer undergoes.

Awareness Stage

This is the stage where the buyer recognizes they have a problem that needs a solution.

Let’s use our example above on essential oils.

Let’s say that the person has regular headaches. He is looking for essential oils to relax his mind and lessen his stress at the end of the day.

You have the product he is looking for. Great! But… how will my target market know I have the answer to their problem? How will they know I sell essential oils to alleviate stress and headaches?

When your prospects are still in the awareness stage, remember it is not ideal to have a very salesy approach. It will just turn them off. Instead, make them aware of who you are and what you sell. Run a paid search campaign that uses the keywords that your target market uses in their searches. You can also post a link of your website on your social media channels using the appropriate hashtags and boosting the post to show to the right audience.

Alternatively, start showing informational content, for instance, about the health benefits of essential oils. You can put this online either as a blog post, infographics or even as a short video to grow  interest in your offering.

Remember, the goal is to provide useful information and to lead your target market to the next level of the funnel.

Interest and Evaluation Stages

In the ‘Interest level’ stage, people already know who you are. They are aware you sell essential oils. It is therefore crucial to lure them further into the ‘evaluation stage’, which you can only do with the right marketing business development actions.

Before making a purchase decision, they will often compare you to your competitors on the below factors:

  • Price point
  • Effectiveness of solution provided
  • Promptness of delivery
  • Returns policy
  • Materials / ingredients used
  • Reputation of company

So how do you approach this phase successfully? The simple answer is educate and engage your target.

Sharing customer testimonials detailing how your product has benefitted others is a great angle to approach. Featuring real people and highlighting their problems and solutions you’ve provided can help earn the trust of your target market.

The evaluation process will also be less complicated for potential buyers if you offer them a FREE TRIAL pack or a similar promotion in exchange for their email addresses. PLUS, once you have their personal information on file, getting in touch and utilising an email remarketing campaign will be easier and more succesful.

The key thing to remember at this point is, your audience is closer to making their purchase decision. Don’t let them go. Give them valuable content that will help make the decision process easier.

Purchase Stage

This is the final step in the sales funnel. Your prospective buyer has identified his problem, sought for and investigated the solutions in the market, and finally narrowed down the options with the final choice. What needs to be done at this point is entering the payment details and clicking on the BUY or ORDER button.

A good way to hook the customer is to offer something of value to them at that exact moment. For instance, you can offer an exclusive discount if the person orders in a timely manner. Always capitalise on personalisation so that the customer feels special; this emotional tug will contribute to their final decision of purchasing from you.

After the Conversion, What Happens Next?

Your role as a marketer should not end when the buyer finally purchases your product. In fact, business marketing development efforts need to be undertaken post-purchase in order to convert your buyers into advocates of your business.

Sending them a thank-you email or a voucher for their next order will make a huge difference in your reputation as a business. Your customer will most likely refer you to their peers, which will be PLUS points for you.

Remember, at the end of the day, it is by treating your customers right, even after the end of their transaction with you, that will keep you relevant and loved in this highly competitive industry.


April 17

MEAN Vs MERN: Choosing the right Stack for Your Web Development Project

The dawn of the digital age has brought along one [...]

Full Stack for Website and Mobile App Development: The Need of the Hour

The modern age web development process is quite complicated and needs different strategies, and various tools to be worked upon during every phase of web development. Therefore, for the complete design and development of a website, it is needed that you onboard an entire team of expert full-stack developers.

Statistically speaking, with 3.5 billion smartphones in hands and the global e-retail sales set to reach USD 4.8 trillion by 2021, having a quality website for selling your products and services has become the need of the hour. The days of static sites are also long gone because for every need, the first step of every Millennial and Gen Z person is online browsing and searching. If you want to grow your business and tap that vast pool of potential clientele, full-stack development is the solution what you need.

Full Stack Development: The Roots for Origin of MEAN and MERN

Technically, full-stack development refers to the development of the front end and the back end of web or app. This whole process is further categorized into three parts –

• Presentation layer (front end with UI)

• Business Logic Layer (back end with data validation)

• The Overlying Database Layer

Or, in other words, the development of both client and server-side of a software application refers to full-stack development. Whether it is to program a browser (like using JavaScript, jQuery, Angular, or Vue), program a server (like using PHP, ASP, Python, or Node), or program a database (like using SQL, SQLite, or MongoDB); there are a number of languages/ tech stacks that helps developers in the web & app development viz. LAMP, MEAN, Django, Ruby on Rails, MERN, LEMP, etc. Out of these, we are going to have a detailed discussion on the two most popular stacks of 2020 – MEAN and MERN.

Both the methodologies, MEAN and MERN, majorly talk about the JavaScript-based technologies. The dedicated team of MEAN/MERN Stack developers makes the best use of the stack toolkits for various web-based applications needed for your business ranging from a complete eCommerce platform to a single page web app. While full-stack adheres to the development of web applications from front to end, including front end, back end, and database, MEAN/MERN Stack, on the other hand, is a set of technologies used to make a full-stack application.

JavaScript has become an interface to the web and has evolved over the decades since its inception. Today, with the tech advancements that we are witnessing, the role of JavaScript has gone beyond just adding visual effects to websites and take an active part in implementing application logic and database access.

What is MERN?

MongoDB, Express.JS, Angular, and Node.JS are a group of technologies that are combinedly termed as MEAN Stack technology in Mobile and Web Applications. Let’s have a look at the details that comprise the acronym MEAN:

1. MongoDB: Document database — This document database is used for back-end application to store the data as JavaScript Object Notation (JSON) documents.

2. Express.JS: This open-source web application framework for Node.js helps quick and easy creation of APIs with a myriad of HTTP utility methods.

3. Angular.JS: This front-end web app framework runs your JavaScript code in the user’s browser and allows the application UI to be dynamic.

4. Node.JS: This JavaScript runtime environment allows developers to implement the application back-end in JavaScript.

What is MERN?

Just as MEAN, MERN also consists of different four open-source components: MongoDB, Express, React, and Node.js. They provide the end-to-end framework support for developers. Let’s see them in detail:

1. MongoDB: As we have foretold, this is a document-based open-source database with a Cloud-hosted facility.

2. Express.JS: This Fast, unopinionated, minimalist web framework for Node.js is adept in creating APIs quickly and easily.

3. React.JS: This set of pre-written JavaScript helps in building a dynamic library with high performance. Indeed, it is a JavaScript front-end library for building user interfaces.

4. Node.js: This is a JavaScript runtime built on Chrome’s V8 JavaScript engine. It makes use of an event-driven, non-blocking I/O model and comes with the unique element of Node Package Manager (NPM).

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