Web designers used to focus primarily on creating aesthetically pleasing websites without putting the experience of the visitor at the forefront. Some used heavy, slow-loading images that discouraged viewers due to slow page speed. Some designers were also keen on getting their content ranked on search engines, keyword stuffing to the point of losing content value. And others, just wanted it to look good, not help the would-be customer. Fortunately, over the last few years, more attention has been given to creating user-centric designs.
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In the current cut throat market scenario, a business needs to make an instant impact on the mind of a customer or else risk being forgotten and lost in the crowd. The advent of the internet has blown the market wide open and now, a buyer has the option to purchase products from a seller who isn't even located on the same continent as them. In such a scenario, it is important that a business establish its identity to be synonymous with quality, value and trust.
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