In this fastest internet growing era traditional marketing is gradually getting replaced by digital marketing. Business owners and marketing managers are looking out for smart marketing ways to promote their brand and products. With so much of compelling stuff already appearing on internet it has now become a matter of cut throat competition to opt for something that can catch the customer’s eyes and attention.
After doing the tricks and tactics of SEO (Search Engine Optimisation) you have won the battle of ranking your website in the top 10 results of Search Engines (like Google, Bing, Yahoo, etc) but now another battle begins for making the visitor stay on your webpage for long and then provoking him/her for getting converted into sale as this the only ultimate goal of every business. But among so many sellers offering lucrative deals to the customers through enticing text and visuals it’s a matter of tough competition to get the chance to stand out and grab the opportunity.
Here are few facts derived from researches conducted by some reputed marketing agencies and business houses.
An average user spends 10-20 seconds on your website if there is no engaging reason for stay. Hence these 10 seconds are crucial in providing him a reason for stay.
Putting video on your landing page increases the conversion rate by 80%.
20% visitors retain the information they read while 90% of users retain the information they view and watch. A good reason to integrate visual content in your website.
Humans can process the visual information 60000 times quicker than text.
By the end of 2019 videos will make 80% of the internet traffic.
A study conducted has revealed that 82% of the people who watched any video remembers it for 30 days and out of them 12% make the purchase in those 30 days.
Video content has the best ROI rate as suggested by 51% of marketing persons.
A 50% increase in the sales reported by business after they have put video marketing in their marketing plan.
We do not just want you to blindly rely on the above facts in fact we would ask you to go into the details on your own because being a part of the human race, at some point, you also have experienced that visuals have a lasting and influential effect on our mind as compared to mere text and audio.
As you are now aware of the marketing potential of the Videos but here another question arises, among so many explainer video styles why to go for animated explainer videos.
Here is why we recommend to have animated explainer videos instead of any other style.
Animated explainer videos work where it is not possible for the businesses to promote their brand and products through any other video style.
The cost of hiring celebrity actors for product promotion is quite very high, animated explainer videos prove very reasonable in such situations.
Animated videos are full of eye-catching visuals, grab the attention easily and strongly fuel emotions.
They are not just bound by the script. As the elements can do anything like dance, fly, wear any costume, move to any location and so on.
In nutshell, animated explainer videos give you several advantages over real videos and they are used for illustrating the complex processes and products in an easy and interesting ways.