October 09

3D Architectural Rendering & Modeling Services | 3D Industrial Product Animation

Animation for businesses

At Triface International, we specialize in offering bespoke technical animation and illustration services for discerning clients from across various platforms. With our technical capability and streamlined process, we can create engaging and attractive animations that represent your brand in the best possible way. Whether you want to maximize engagement, inform or influence, we focus on your marketing message to communicate exactly what you intended. We keep our promises and take utmost care to ensure that you get a good return on your investment.

However, with the multitude of animation services available, you may wonder, ‘Why you should choose us?’ Well, we are happy to answer your question as we believe in maintaining clarity and transparency in all our communications.

We offer Animated Explainer Video Creation Services, Children’s Book Illustration Services, Corporate Video Production Services, 3D Architectural Rendering Design Services, 3D Architectural Modeling Services. TFI, Animated Explainer Video Production Company expert into Digital Illustration Services.

July 01

Animated explainer videos - Best kind of Promotional Videos for Business

With the Videos taking over a large share of the c [...]

In this fastest internet growing era traditional marketing is gradually getting replaced by digital marketing. Business owners and marketing managers are looking out for smart marketing ways to promote their brand and products. With so much of compelling stuff already appearing on internet it has now become a matter of cut throat competition to opt for something that can catch the customer’s eyes and attention.

After doing the tricks and tactics of SEO (Search Engine Optimisation) you have won the battle of ranking your website in the top 10 results of Search Engines (like Google, Bing, Yahoo, etc) but now another  battle begins for making the visitor stay on your webpage for long and then provoking him/her for getting converted into sale as this the only ultimate goal of every business. But among so many sellers offering lucrative deals to the customers through enticing text and visuals it’s a matter of tough competition to get the chance to stand out and grab the opportunity.

Here are few facts derived from researches conducted by some reputed marketing agencies and business houses.

  • An average user spends 10-20 seconds on your website if there is no engaging reason for stay. Hence these 10 seconds are crucial in providing him a reason for stay.

  • Putting video on your landing page increases the conversion rate by 80%.

  • 20% visitors retain the information they read while 90% of users retain the information they view and watch. A good reason to integrate visual content in your website.

  • Humans can process the visual information 60000 times quicker than text.

  • By the end of 2019 videos will make 80% of the internet traffic.

  • A study conducted has revealed that 82% of the people who watched any video remembers it for 30 days and out of them 12% make the purchase in those 30 days.

  • Video content has the best ROI rate as suggested by 51% of marketing persons.

  • A 50% increase in the sales reported by business after they have put video marketing in their marketing plan.

We do not just want you to blindly rely on the above facts in fact we would ask you to go into the details on your own because being a part of the human race, at some point, you also have experienced that visuals have a lasting and influential effect on our mind as compared to mere text and audio.  

As you are now aware of the marketing potential of the Videos but here another question arises, among so many explainer video styles why to go for animated explainer videos.

But why to go for animated videos instead of staged and live action videos?

Here is why we recommend to have animated explainer videos instead of any other style.

  • Animated explainer videos work where it is not possible for the businesses to promote their brand and products through any other video style.

  • The cost of hiring celebrity actors for product promotion is quite very high, animated explainer videos prove very reasonable in such situations.

  • Animated videos are full of eye-catching visuals, grab the attention easily and strongly fuel emotions.

  • They are not just bound by the script. As the elements can do anything like dance, fly, wear any costume, move to any location and so on.

    In nutshell, animated explainer videos give you several advantages over real videos and they are used for illustrating the complex processes and products in an easy and interesting ways.

10 Reasons why animated explainer videos are best kind of promotional videos -

1.Gives full scope of Creativity  –

Humans always had a thing for creativity since the beginning. The way in which animated explainer videos can tell any story is quite different and appealing as when animation comes into play the video doesn’t have to be crafted in the molds of reality only. Imagination can spread its wings and fly as high as it wants. Real and live action videos are good too but are they capable of showing drifting cars in the background without the actual damage to cars or reaching out to the whole Milky Way Galaxy from  grass ground ? Answer is no. But these can be done when you are working on animated explainer videos because when the reality enters you can only show what is permissible on the realistic ground and creativity also gets trapped into the limitations. But animated explainer videos give you a sky full of creativity which in turns offers you huge potential to stand out from your competitors and leave an everlasting and memorable impression on the mind of your audience. The more creative the message is the more likely it becomes for the audience to remember and recall it.

2. Dynamic in nature –

Images and text are quite static and hence lack the factor of dynamism. Video are dynamic and therefore get the more audience engagement and interest. Too much of still images and static text also creates a bit of boredom for the website visitor.
Videos always attracted the marketers but because of the slow internet connection in the past their optimum utilisation could not take place but in the era of 4G and 5G internet uploading and downloading has become a matter of few seconds and many video hosting companies have promoted the usage of videos by providing the shareable server space to users at very reasonable rates. Due to fast internet connection and quick video streaming it has become more popular and convenient to integrate dynamic video elements in the webpages.

3. Decrease bounce rate of your website –
Bounce rate is defined as the number of users who move back from the site after viewing a single webpage. With a very short attention span of 10 to 20 seconds it becomes a matter of utter importance to give some engaging content to the visitor within this duration. In this case you cannot entirely rely only on images and text. Some dynamic and interesting content becomes a necessity. By providing a video on home page or landing of the website, decreases the bounce rate by giving you SEO advantage.


4. Increase conversion rate for your business – 

As we have already mentioned using video content increases sales by 50% and it is the marketing content with best ROI. Videos are reported to have a persuasive impact on the viewers which leads to conversion and sales. Most of the companies now a days put videos in their sales funnel to get the optimum results from their marketing strategies. Here the science behind this secret which works uniformly over all the individuals and that is – a video combines both the video and audio stimulus together which can explain any complex message in an interesting and understandable way by enabling the user to retain the information for long which in long run persuades him or her to make the buying decision.Also 52% buyers say that watching a product video makes them more confident about their online purchase.Therefore animated explainer videos hold a direct impact on conversion and sales.

5. Offers SEO advantage for better ranking –
As we have already mentioned that using video content on your website or landing page can help you retain the user for long due to which the bounce rate for your website decreases. Bounce rate is one of the key SEO factor for ranking purpose.  Also videos constitute 80% of the internet traffic due to which search engines give weightage to them. Youtube, one of the video showcasing platform owned by Google streams 4 billion videos daily. This is enough to get the potential of video marketing. Websites which integrate videos get benefit of this fact as many a times they get on the 1st page of SERP when user searches the relevant video query.

6. They are explainer videos, explain better than words –
A story watched is better understand than the story heard. Explainer videos have a balanced equation of audio and visuals which can explain any complex idea, process or product within a span of a minute or two. Words are not sure to deliver the exact and transparent idea, there exists the chances of trick but videos are simple and comprehensible which eliminates all the guessing part for the viewer and clearly conveys the idea. Moreover Videos have a longer retention ratio in the human minds as compared to the text and audio which gives the benefit of easy recalling to the viewers.

7. Simplify complex topics –
Animation can bring life to your idea, process or product which cannot be done by images and text. While explaining any complex process mere text is not enough to make the audience understand also images are not self sufficient to reflect the transition of the steps by allowing the user to get the full concept. But these limits are nothing when we opt for animated explainer videos. You can make your characters talk, fly or run. You can very easily show the processes and the mechanism run to your viewers. Nowadays the usage of animated explainer videos for education and training purpose is also widespread. As they make the learning fun and interesting.

8. Animation appeals because it brings nostalgia –
Animated films have been in trend since long and there is no saturation point for them as both the children and adults love to watch them. Many of us associate animation to the cartoons and without any doubt they represent good times of everyone’s childhood. They make us nostalgic which is a very strong emotion. This principle works behind getting the major viewership for animated explainer videos, as everyone finds animated videos more appealing and nostalgic as compared to any other style of videos. Their charm compels both the children and adults to watch the videos.

9. Universal application –
Usage of animated explainer videos is not just limited to any single marketing medium. They can be used on the homepage of websites, landing pages of the video marketing campaigns, in emails, over social media platforms, for presentations, in house trainings, over other digital mediums like televisions, electronic banners, they can be showcased on the video showcasing platforms like YouTube, Vimeo for generating traffic, and many more. As the animated video are capable of fulfilling any marketing need, whether it be product explainer video, educational video, mobile app explainer video, infographics, any announcement or release, or anything. They just fits perfectly everywhere and deliver the best results.Also they are liked by all the audience, irrespective of their age, gender, location, interest or anything. That’s why we call them the Swiss knife of marketing world.

10. Fun and entertaining –
Everybody loves entertainment even if it is a CEO of a Multinational Company or a college pursuing student. A message conveyed in a light hearted manner but with strong punch of emotions and eye capturing graphics can have a massive impact on the mind of the viewer and it will ultimately provide advantage to you and your business.
The more entertainer your video will be the more publicity and popularity it will gain over social media and other online platforms. In nutshell animated explainer videos feature your brand and your product in such a way that they leave an everlasting impression on the customer mind. They also make the complicated and complex things easy and understandable. If you have not tried animated explainer videos for your video marketing and branding then it’s high time to give it a try and achieve the desired boost in your sales. Have a look at these few examples of the animated explainer videos that have increased the revenue for our clients.

July 01

6 Things to Consider While Choosing Best Animated Explainer Video Company

Explainer Videos create an impact, that no other m [...]

You understand the huge marketing potential of the explainer video and their ability to drive traffic and conversions for your business. But now you are looking for the best animated explainer video production company out of so many explainer video companies and plenty of video styles for getting your explainer video done.

There are many factors one should consider while choosing an animated explainer video production company but few key factors are there which need to be there in the criteria. Before coming to any selection criteria we must recommend to look for a perfect balance between these 3 components and they are – understanding, creativity and approachability.

The best animated explainer video production company does not just make amazing videos but instead it understands the importance of how creativity can make an impact on your business and then helps you to   achieve that impact in terms of boosting the conversion and sales.

Their professional and creative skills combined with the thorough research and understanding of client’s company and it’s business ended up by delivering an explainer video that does what you expect it to do. Before choosing “any” animated explainer video production company one must absorb the fact completely that you are not just hiring a company or an agency to get your explainer video done, but you are picking up someone who is going to represent your brand and it’s value all over the digital world and other platforms.

Lets begin with How to choose best Animated Explainer Video production company for you.

Usually you have a look at company’s website and their work portfolio for getting an idea about the work quality and variety. By doing this you may get an overview of the video production house but it doesn’t necessarily mean you have got all the decision making information.

The best way to get the insights of an animated explainer video production company is by directly communicating with the concerned person and the team- members who are going to make the explainer video for you. After having this conversation regarding your requirements and needs the shortlisted candidates will be narrowed down to very few and now you have to think about these factors that would surely help you take the right decision while deciding for the best animated explainer video production company.

 

1. Communication/ Approachability-

Key to establish a successful buyer-supplier bond lies in the communication. The animated explainer video production company you choose should be on one hand professional enough to convey its services and options of choice and friendly enough on other hand to make you feel comfortable while conveying your expectations. A smooth and hassle-free communication process requires no language barrier, all time availability of the client handling department and a feasible mode of communication. Make sure the explainer video company you are handling your project to should be capable of maintaining an open dialogue and has a fast response rate. They need to be prompt and clear in their action plan and intentions.

 

2. Video Production Quality & Expertise –

As we have mentioned it already it’s of crucial importance for you to have a high quality explainer video because it’s not just going to be utilised for marketing but also going to constitute a major part of your brand value. To get a taste of the video quality of the explainer video company to which you have assigned the job of explainer video production, go through their portfolio, case study section (if any) and the previous clients’ testimonial.

Analysing the portfolio will help you to understand that whether the video production company would be able to fulfill your standards and expectations or not. No matter how much an animated explainer video production company proclaims but its not mandatory that the one which suits best for your friend’s business should be suitable for you too.

Their expertise and experience is going to be the major factor for deciding which company you should hire.

Next you need to take care of few key factors that determine the quality of an animated explainer video. An explainer video consists mainly of 5 parts viz – Script, Voice over, Illustration, and Animation.

 

Script – It should contain and convey the clear message of the business and brand. It should be written in a way that shift between the ideas should be smooth. A script need not to be a collection of plain monotonous sentences instead it should have the mix of elements such as emotions, humour, exaggeration, storytelling and all.


Voice Over
– The narration quality is the soul of the video you cannot see it but it gives life to an animated explainer video. Noisy and unclear voice can make the whole video poor even though it may have the top class graphics and animation. A well performed voice over has clear voice with no disturbance in the background and flawless pronunciations with the suitable accent.

 

Illustration – This step involves the creation of graphics. Well created graphics have a close resemblance to the idea/ identity of the client’s entity. Uniqueness combined with creativeness generates amazing graphics which could give a very appealing element to your video.

 

Animation – Animation moves, pauses, perspectives, etc are what that ultimately bring life to your video. How the characters are moving, how the background going, how elements are coming and going in a scene, transition among the scenes is going smoothly or not, and so on, these are the various points that can help you to decide the quality of the animation.

3. Video making process and Feedback –

While opting for animated explainer video production company you should go for a company that wants your involvement in the video making process because no matter how thorough research they have done but still no one knows your product better than you. Ask the company you are considering like how their video production process works, what are there check points, and mode of revisions for modification in the video. Their overall process should not be consisting of too many futile technicalities and it must be easy to understand and follow for you. As too much technicality and too many steps in the process creates confusion and delay in the flow of output.  

4. Have a concern for my company and understand my product –

If an animated video production company doesn’t get back to you within a span of 10 to 12 hours then understand you are not so important to them. Time is money and it should be treasured and valued regardless of the fact that to whom it belongs. While speaking to someone from the company you can tell by the relevant questions they ask about your business and product that how much personal attention they are pouring in the project and how much it matters to them. No video production house can be termed as the best animated explainer video production company unless they treat the project as their own. There should be a sense of belongingness and undivided attention while understanding the client’s requirements.

5. Turnaround/Time –

Turnaround time or turnaround rate is the time required to complete the project. Time is a very crucial and determining factor while selecting any explainer video company. The turnaround time of the video provided by the explainer video company should come before your publishing date. Also keep one thing in mind that detail requires time hence either provide a generous and reasonable time frame for completion of project or on another hand if you still need it at very short notice then be ready to bear some extra cost but never let the quality of the videos suffer as it is going to represent your brand on a global level. You must understand the best of quality needs one of these two factors-  either time or cost.

6. Price/budget consideration –

This is one of the most important factor while opting for an animated explainer video production company. No matter how big any business is but they have a defined budget for marketing  and nothing can alter it in major no matter even if it promises to give hike in the revenues. The price range for the videos should be known to you without any hidden charges and it should fit into your budget. Keep one thing in mind if you are hiring the best animated explainer video production company the cost you are paying is an investment for you in the name of your brand and business. Hence keep the explainer video cost in your budget frame but do not trade the video quality for cheap price. 

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June 29

8 Ways How Animated Explainer Videos Can Help Startups to Gain Success

Animated Explainer Videos make your startup grow l [...]

Startups are fully loaded with uniqueness as they have a unique idea, unique branding and marketing strategy and the dream to create a unique identity in the market. MotionGility is a startup and we can relate to the challenges and goals of a startup very closely & deliver what is exactly needed. 

In the era of Digital Marketing, Animated explainer videos are powerful means of attracting and engaging the customers. In what ways can they help you grow? Here are 8 reasons why startups & businesses should bank on Animated Explainer videos.

June 29

Best Animated Explainer Business Videos - MotionGility

MotionGility is an Animated Explainer Video Produc [...]

The Business Explainer videos are the most effective to promote your business in the Online Marketing world. MotionGility creates high quality Animated Videos which create Long lasting impression on the audience, and lasting impression boost conversions.


Videos are the most engaging and influential content for users. So, our animated explainer videos can help you create a strong impact on customers and give your business skyline heights. Being one of the top rated and best explainer video company, we put the best of our efforts and talent to serve our clients with amazing and engaging explainer videos for their businesses to attain the desired objectives.

February 05

Video Factory : Explainer video specialists

Video Factory is a boutique explainer video servic [...]

Video Factory is a boutique video agency based out of Kolkata, India with the aim to simplify communication through videos. We specialise in animated and explainer videos. We have a young and energetic team of 5 members working towards creating awesome videos. We have served over 150 clients and created more than 200 videos in various animation styles.

August 03

5 Minutes with: Tanuj Mittal, GEOVIA Brand leader India, Dassault Systemes | Design the Future

Tanuj is a mechanical engineer with 23 years of ex [...]

Dassault Systemes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systemes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 190,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit http://blogs.3ds.com/india/ .  CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA, 3DSWYM, BIOVIA, NETVIBES, 3DEXCITE are registered trademarks of Dassault Systemes or its subs.

July 01

Strengthening focus on Start-ups and SMEs with 3DEXPERIENCE on WHEELS

3DEXPERIENCE on WHEELS is a mobile lounge mounted [...]
3DEXPERIENCE on WHEELS is a mobile lounge mounted on a bus that will travel to 23 cities across 16 states in India in over six months and connect directly to over 250 companies. 3DEXPERIENCE platform offers end-to-end engineering, manufacturing and business capabilities to enable SMEs to generate efficiency.